Twist Museum Is Approaching 1 Million Visitors!
We are incredibly excited to announce that we are approaching a major milestone: welcoming our 1 millionth visitor.
Since opening our doors on Oxford Street in 2022, Twist Museum has welcomed hundreds of thousands of curious minds from around the world, each stepping inside to experience the unexpected, challenge their senses and see the world from a completely different perspective.
Now, we’re about to hit one million visitors, and we want to celebrate in true Twist style.
One Million Minds Twisted 🌀
At Twist Museum, we believe no two people experience the world in exactly the same way.
Every illusion sparks different reactions. Some people see the answer immediately, others are completely baffled. Some visitors laugh, some stare in disbelief, and some leave still trying to work out how it all happened. That’s what makes Twist so special.
Over the years, we’ve had the privilege of welcoming an incredibly diverse range of visitors, including:
- Families making unforgettable memories together
- Friends capturing incredible photos
- Couples enjoying unique date nights
- School groups learning through play
- Tourists discovering one of London’s most unique attractions
- Corporate groups experiencing something completely unexpected
From toddlers seeing a world of colour and light, to grandparents questioning everything they thought they knew about perception, Twist has become a place where curiosity brings people together.
One million visitors means one million different perspectives.
One million reactions. One million minds twisted.
Could You Be Our Millionth Visitor?
To celebrate this incredible milestone, we’re giving our millionth visitor the chance to win a truly unforgettable prize.
One lucky guest who visits Twist Museum around our milestone moment will walk away with a spectacular prize to mark the occasion.
We’ll be revealing more details soon, but trust us… this is not a prize you’ll want to miss.
Think big. Think bucket-list. Think once-in-a-lifetime.
Why So Many People Love Twist Museum
Located in the heart of London’s Oxford Street, Twist Museum is home to 80+ interactive exhibits designed to challenge perception, spark curiosity and completely twist the way you see the world.
Unlike traditional museums, Twist invites you to become part of the experience.
Step inside immersive illusion rooms, challenge your senses, capture mind-bending photos and discover the science behind what you see.
Whether you’re visiting with family, friends or as a couple, Twist offers something surprising for every age group.
It’s playful, thought-provoking and unforgettable. But don’t just take our word for it, here’s what some of our visitors have said:
- “Absolutely mind-blowing.”
- “One of the most unique experiences we’ve had in London.”
- “The kids loved it and the adults did too.”
- “My mind is still wobbling!”
Be Part of Twist History
Reaching 1 million visitors is a huge milestone for Twist Museum and one we couldn’t have achieved without every guest who has visited, shared, laughed, learned and seen things differently with us.
To everyone who has visited so far: thank you.
If you haven’t experienced Twist yet, there has never been a better time. Book your tickets, step inside and see if you become the visitor that makes Twist history.
Will you be our 1 millionth guest?
There’s only one way to find out… book your visit to Twist Museum today.