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I see a top 20
London attraction.
What will you see?

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Practical Info

Visit Duration: Approx. 60-90 minutes

Age: All ages welcome! Children under the age of 15 must be accompanied by an adult.

Price: Starting from £20 for children and £24.50 for adults + booking fee. Toddlers 0-2 go free.

Accessibility: The venue is wheelchair accessible and all 80 exhibits are across one level. For more information please check the FAQs

Location: 248 Oxford Street, London, W1C 1DH, next to Oxford Circus station

By tube: Oxford Circus (1 min walk – Victoria, Bakerloo & Central Lines), Bond Street (6 mins walk – Jubilee & Elizabeth lines)

Bus: Oxford Circus stop, served by the following buses: 2, 6, 7, 12, 13, 23, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390 & 453

Opening Hours: Our opening hours vary. Please check the Calendar on our Book Tickets page for accurate opening hours info.

Opening Hours

Standard
- Monday - Thursday 10am - 7:30pm (last entry 6:30pm)
- Friday - Saturday 10am - 9pm (last entry 8pm)
- Sunday 10am - 7pm (last entry 6pm)
- 12 October Closed
17 October - 1 November
- Sunday - Thursday 9:30am - 8pm (last entry 7pm)
- Friday - Saturday 9:30am - 9pm (last entry 8pm)

FAQs

Do you have a question about Twist Museum? See our FAQs below.

Show FAQs

The Experience

What will I see at Twist Museum?

Twist is an immersive, interactive museum. The exhibits are illusions that challenge your senses – from small scale interactive ones you can get up close and personal with, to large scale installations you can step into. Expect to learn about how you experience colour, perspective, shape, sound, heat and more.

Where is the experience located?

248 Oxford Street, London, W1C 1DH – next to Oxford Circus.

How long can I expect my visit to last?

It really depends on how long you like to look, listen and think! In general, you can expect your visit to last between 60 and 90 minutes once inside the exhibition space.

Will food and beverages be available on site for purchase?

We have a vending machine where you can purchase drinks and snacks. You’re welcome to bring your own food and drink to Twist, but food is not allowed in the exhibition space.

Is there parking available?

We do not have a car park however there are several multi-storey car parks within a short walk of the venue.

Is there a dress code?

There’s no dress code for this experience, but we recommend comfortable shoes.

Will there be merchandise for sale?

Of course! We have an onsite shop selling a range of souvenirs, games, books, illusion tricks and more.

Can I bring my pushchair to Twist?

You are welcome to bring a pushchair and leave it in the designated buggy park while you enjoy your visit. For health and safety reasons, pushchairs are not allowed in the exhibition space.

Can I host an event at Twist Museum?

If you are looking to host a private event at Twist, we would love to hear from you – email us at [email protected]

Tickets

Where can I get tickets?

Our official ticketing partner is Universe. Tickets are available through the Twist website and our officially appointed travel & tour partners.

Can I purchase tickets at the door?

Our tickets are timed in the Museum to ensure there’s room for you to safely enjoy your visit. We advise that you pre-book and choose a time slot. Alternatively, you can buy a Flexi-ticket to use at any time on the day you choose or you can buy an At-the-door ticket (subject to availability), though be aware this does not guarantee immediate entry.

Can I transfer my tickets to another person?

If you need to transfer your tickets to someone else, you can do so up to 24 hours before your scheduled entry time. A fee of £2.50 per ticket applies. Please email [email protected].

If your tickets were purchased using a voucher or through a third-party ticket provider, please contact your ticket provider directly to discuss any available amendments.

Do I need to print my ticket?

You can find your ticket in the “Tickets” section of your Universe Account. Please remember to sign in with the same login method used to make the purchase. You will also find your QR code in your purchase confirmation email.

I can't find my ticket. What should I do?

You can view your ticket in your Universe account, within the Tickets section. Remember to log in using the same account that you used when buying the tickets. If you still cannot find your ticket, please contact [email protected].

Can I change the date of my ticket? Are refunds allowed?

If you need to change the date and/or time of your visit, you can do so using the Manage Booking feature up to 24 hours before your scheduled entry time. A fee of £2.50 per ticket applies.

Tickets can only be amended to another available date and/or time for the same event type. Once your booking has been updated, you will receive confirmation from Universe, our ticketing partner, along with your new tickets.

Please note that individual tickets within a booking cannot be changed separately, transaction fees are non-refundable, and bookings cannot be cancelled. If your tickets were purchased using a voucher or through a third-party ticket provider, please contact your ticket provider directly to discuss any available amendments.

For any other ticketing enquiries please email [email protected].

Can I make a group booking?

Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share their experiences together. Visit our book tickets page for bookings of 10+.

Do you offer press passes?

If you would like a press pass, please email [email protected].

Access

Do I need to arrive at the start of my scheduled session?

Time slots are very important for keeping people safe and maintaining the best possible experience through the museum, so please leave yourself plenty of time on arrival. We recommend getting here at least 15 minutes early so that you are prepared and do not miss your time slot. If you arrive late, please note we cannot guarantee entry as this will be dependent on availability.

Can I bring animals? Are service dogs allowed?

Only service dogs are permitted. You can contact us at [email protected] to talk to our team about what time may be best to enjoy the museum with your assistance dog.

Is the venue accessible?

Twist Museum is wheelchair accessible, apart from two exhibits that are on an incline.

Entry is directly from street level with lift access.

We take pride in ensuring our venue is fully accessible, with all exhibits on a single floor and serviced by lifts, facilitating an inclusive and welcoming experience for all guests.

What are the prohibited items at the experience?

Smoking and vaping is not allowed anywhere at the museum. Food is not allowed in the exhibition space.

Do you offer carer tickets?

Yes! Carers are eligible for a free carer’s ticket, which is only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). A disabled visitor’s carer can be any trusted companion they wish to bring with them on their visit, this person does not need to be a licensed carer (although this ID is also accepted). The forms of access documentation we accept are listed below: –

DLA/PIP letter
Access card
Blue Badge
CVI/BD8
Awarding letter of attendance allowance
Awarding letter of carer’s allowance
Carer’s ID/National Carer’s card
Disabled ID
Disabled person’s freedompass/railcard
International proof of disability

If you have a child with access needs, please purchase a ‘concession’ ticket for your child in advance (it is the same price as a child ticket) – following the showing of your child’s proof of access, you will receive your carers ticket at the door. If you have any accessibility questions prior to your visit you can email our customer service team at [email protected]

How do I book a ticket for my carer?

Disabled visitors of all ages are eligible for a concession rate ticket, which can be purchased online, and is labelled ‘Concession’. Visitors with access needs are also entitled to a free carer’s ticket for their chosen companion, these are only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). For a full list of accepted access documentation, please see the information listed under ‘Do You Offer Carer Tickets?’.

Please note that complimentary carer tickets are intended for paying carers accompanying a paying disabled visitor and cannot be claimed for toddlers or other non-paying accompanying guests. Free carer tickets apply to general admission only and are not valid for add-ons, special shows, merchandise, or any separately charged experiences.

Is the experience accessible for deaf/visually impaired people?

The museum is focused around optical illusions, which can be challenging for visually impaired visitors. Only one exhibit includes an audio element so the museum is almost completely accessible to deaf visitors.

Will there be strobe lights?

Some of our exhibits contain lighting that may trigger individuals with photosensitivity. For more information please contact [email protected].

Are there chairs available? Can I be seated during the experience/exhibition?

The museum is a walkthrough experience, however we have plenty of seating in our auditorium which can usually be accessed at the start or end of your visit, subject to special events happening in the area. Please check our What’s On section for more info.

Will restrooms be available on site?

Yes, there are restrooms at the museum. There are also baby-changing facilities for you to use in the male, female and accessible toilets.

Can I take photos or record the experience?

Absolutely – we encourage it! Some of our exhibits set the scene for truly extraordinary photos, which you can share online with your friends (and with us) find us on Instagram, TikTok, X and Facebook.

All we ask is that you are respectful towards other guests when filming. And please don’t bring your tripod – even when your senses aren’t being tested, it’s a trip hazard.

Is there a Lost & Found?

We would recommend asking the on-site staff if they have found your belongings or you can email the customer service team at [email protected].

Is there a cloakroom available?

We have free lockers for anyone who would prefer to stow their bags and coats while enjoying the museum. Our lockers are big enough to store one medium-sized bag and some coats – but we are unable to accommodate large suitcases or multiple bags. Please note that we may need to search bags for security, all items left in lockers at the owner’s own risk.

Is there an age requirement?

No – the museum is specifically designed to ensure it is accessible, educational and fun for all ages. Our interactive and tactile museum is loved by adults and children alike, but please be aware that children under the age of 15 are not able to enter the exhibition space without an accompanying adult. Children aged 2 and under enter for free.

Will there be an audio guide?

Unfortunately, we don’t currently offer an audio guide. We do, however, offer scheduled guided tour time slots available to book as an add-on to your ticket.

Can I bring my pushchair to Twist?

You are welcome to bring a pushchair and leave it in the designated buggy park while you enjoy your visit. For health and safety reasons, pushchairs are not allowed in the exhibition space.

Do you have a contact email for people with access needs?

Please contact our visitor experience team at [email protected] and we will do our very best to help.

Guided Tours

How do I book my guided tour add-on?

Guided tours can be booked via our Book Tickets page. Guided tours are available on Mondays at 11:30am, Tuesdays at 11:30 and Fridays at 18:30. Please note, you are only able to purchase a guided tour ticket alongside an admission ticket.

Is the guided tour suitable for children?

Yes, in fact it’s great for kids, however we advise that the content is enjoyed more by children aged 7+.

Why are the guided tours limited to 20 people?

Our museum has so many exciting illusions to explore, but the layout of our space means sometimes the journey is best suited to smaller groups. This is to ensure everyone on the tour has the best experience possible. If you are interested in booking tours for larger groups, please contact [email protected].

Can I come on a guided tour if I have access needs?

Absolutely, our museum is an accessible space and is almost fully wheelchair accessible. We have ear defenders on-site to borrow during your visit, and your guide will do everything possible to make the tour accessible for your needs. Please note, there are flashing lights inside the exhibition space, if you have any questions regarding this or other access requirements, please contact [email protected].

Can I bring my service animal on the guided tour?

Service animals are always welcome at Twist, please make sure they have their ID/certification with them. Please be aware that the stimulating environment inside the museum includes raised volumes and flashing lights, which can be challenging for some service animals. Please contact us at [email protected] for further information.

Do you have a tour for d/Deaf visitors using BSL?

We’re in the process of forming resources and facilities in our guided tour service to accommodate our d/Deaf visitors, more details will be provided on this in the future, so please watch this space!

Do you offer tours in languages other than English?

Not currently, but we are always open to requests and suggestions. Please contact [email protected] to make an inquiry.

What do I do if I can’t attend my booking for a guided tour?

Guided tour add-on tickets are non refundable. You are able to reschedule your admission ticket 48 hours before your scheduled attendance. If you are unable to attend your tour, please contact [email protected] to discuss possible options, depending on availability

Can I bring my pram on the guided tour?

Unfortunately not, we have a no pram policy inside our exhibition space for fire safety reasons. But we do have a pram park that you are very welcome to use.

Health and Safety

What measures will you have in place to ensure staff and visitor safety from Covid 19?

We take your safety very seriously and have implemented the following measures:

Staff will regularly be cleaning toilets and busy areas.

Our museum is well-ventilated to ensure a continual flow of fresh air into the building.

What about Covid 19 - do I need to wear a face covering?

Following the most recent government guidelines on Covid-19, face coverings are not mandatory when visiting Twist. Should these guidelines change, we will update this page ASAP.

Educators

How much are school tickets?

School group bookings are heavily discounted. Children’s tickets are reduced to £10. One free adult ticket can be booked for every 10 children. Extra teacher tickets can be purchased at the discounted price of £16.50.

How can I buy school tickets?

Please fill in the enquiry form to submit your booking request and a member of our team will come back to you as soon as possible.

How do I book a pre-visit?

Teachers are welcome to book a free pre-visit to carry out a Risk Assessment. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have.

To book a pre-visit please email us at [email protected]

What will happen when we arrive?

A Twist team member will meet and greet your group on arrival. They will give your group a brief introduction to the Museum and Health and Safety on site and answer any questions you may have.

Is there anywhere to store bags?

We have a storage area for coats and bags for school groups. Please ensure any valuables are locked away in the free lockers.

Can we have lunch at the museum?

We have a seating area within the main foyer designed for school groups to sit, lunch can be eaten in this area, subject to special events happening. Please check our What’s On section for more info.

Is there somewhere to sit and complete some written activities?

The seating area in the main foyer will be available for school groups.

Does Twist provide risk assessments?

Schools are responsible for their own risk assessments. A copy of Twist’s General Visitor Risk Assessment can be obtained by emailing [email protected]

Teachers can book a free pre-visit to complete risk assessments and plan their trip. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have.

Our Duty Managers are certified fire marshals and first aiders.

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Twist Museum is accredited by The Council for Learning Outside the Classroom (CLOtC), a national charity that champions all learning that happens beyond the classroom (LOtC).

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