The Experience
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Twist Museum is an immersive and interactive world of illusions that plays with perception and challenges your senses. Explore a series of thought-provoking exhibits — from small optical tricks you can get hands-on with, to full-scale rooms you can step inside. Discover how your brain interprets colour, perspective, sound, shape, and more.
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You’ll find us at 248 Oxford Street, London W1C 1DH, just a few steps from Oxford Circus Underground Station.
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Our current opening hours can be found here. Please note that times may vary during school holidays, bank holidays, and special events.
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Most visitors spend between 60 and 90 minutes exploring, but it really depends on how long you like to play, think, and take photos!
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Yes, time slots are very important for keeping people safe and maintaining the best possible experience through the museum, so please leave yourself plenty of time on arrival. We recommend getting here at least 15 minutes early so that you are prepared and do not miss your time slot. If you arrive late, please note we cannot guarantee entry as this will be dependent on availability.
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We have a vending machine with snacks and cold drinks. You’re welcome to bring your own refreshments, though food and drink are not allowed inside the exhibition space.
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We don’t have an on-site car park, but there are several public multi-storey car parks just a short walk away.
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No formal dress code — just wear something comfortable, especially comfortable shoes, as you’ll be exploring interactive spaces.
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Yes! Visit our shop for illusion-themed gifts, puzzles, games, and books to continue the fun at home.
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You can bring a pushchair and leave it in our designated buggy park while you enjoy the exhibits. For safety reasons, pushchairs can’t be taken into the exhibition itself.
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Smoking and vaping is not allowed anywhere in the museum and food is not allowed in the exhibition space.
Tickets & Booking
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Tickets are available for purchase via our website.
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We recommend booking in advance, as entry is timed for capacity and comfort. Walk-up tickets may be available on the day, subject to availability, but entry cannot be guaranteed.
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Yes, you can transfer your tickets to someone else or change the date of your visit free of charge up to 48 hours before your visit through your Universe account, subject to availability.
In such cases, please contact [email protected] indicating your ticket ID. Refunds are not accepted.
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No printing is not required, we just need to scan the QR code on your ticket. You can find your QR code in your purchase confirmation email.
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You can view your ticket in your Universe account, within the Tickets section. If you still cannot find your ticket, please contact [email protected].
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Yes, if you would like to request a press pass, please email [email protected].
Accessibility
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Yes — the venue is wheelchair accessible and located at street level with lift access. Only two installations feature inclines that may be challenging for some guests.
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Yes! Carers are eligible for a free carer’s ticket, which is only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). A disabled visitor’s carer can be any trusted companion they wish to bring with them on their visit, this person does not need to be a licensed carer (although this ID is also accepted). The forms of access documentation we accept are:
- DLA/PIP letter
- Access card
- Blue Badge
- CVI/BD8
- Awarding letter of attendance allowance
- Awarding letter of carer’s allowance
- Carer’s ID/National Carer’s card
- Disabled ID
- Disabled person’s freedompass/railcard
- International proof of disability
If you have a child with access needs, please purchase a ‘concession’ ticket for your child in advance (it is the same price as a child ticket) – following the showing of your child’s proof of access, you will receive your carers ticket at the door.
Please note that complimentary carer tickets are intended for paying carers accompanying a paying disabled visitor and cannot be claimed for toddlers or other non-paying accompanying guests.
Free carer tickets apply to general admission only and are not valid for add-ons, special shows, merchandise, or any separately charged experiences.If you have any accessibility questions prior to your visit you can email our customer service team at [email protected]
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Disabled visitors of all ages are eligible for a concession rate ticket, which can be purchased online, and is labelled ‘Concession’. Visitors with access needs are also entitled to a free carer’s ticket for their chosen companion, these are only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). For a full list of accepted access documentation, please see the information listed under ‘Do You Offer Carer Tickets?’.
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Service dogs are welcome. We recommend contacting us at [email protected] in advance to find the quietest time for your visit.
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The museum is mostly accessible to deaf visitors, with only one sound-based exhibit. Most illusions may be challenging for visually impaired guests.
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Some of our exhibits contain lighting that may trigger individuals with photosensitivity. For more information please contact [email protected].
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The museum is a walkthrough experience, however we have plenty of seating in our auditorium which can usually be accessed at the start or end of your visit, subject to special events happening in the area.
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Unfortunately, we don’t currently offer an audio guide. We do, however, offer scheduled guided tour time slots available to book as an add-on to your ticket.
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Please contact our visitor experience team at [email protected] and we will do our very best to help.
Events, Groups & Schools
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Absolutely! Twist Museum makes a unique venue for parties, product launches, and team-building days. Email [email protected] to learn more.
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Yes — we offer discounted tickets for school groups, free teacher pre-visits, and a dedicated learning team. Email [email protected] for details.
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Yes, groups of 10 or more can book together. Visit our ticket page for pricing and details.
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Yes, the interactive nature of the exhibits makes it perfect for collaboration and communication exercises. Our events team can tailor packages to your needs.
Visitor Info
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Yes, including accessible toilets and baby-changing facilities.
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Yes, free lockers are available for personal items, and we have a cloakroom area for school and group visits.
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Ask a member of staff during your visit or email [email protected] with details of your lost item.
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Yes — Twist is designed for all ages, and children under 3 enter for free. Many exhibits are interactive and sensory, perfect for curious little minds.
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Yes, all exhibits are indoors, making it a great choice for rainy days or winter visits.
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Yes, guided tours run at select times and can be added to your ticket during booking.
Guided Tours
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Guided tours can be booked via our Book Tickets page. Guided tours are available on Mondays at 11:30, Tuesdays at 11:30 and Fridays at 18:30. Please note, you are only able to purchase a guided tour ticket alongside an admission ticket.
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Yes, in fact it’s great for kids, however we advise that the content is enjoyed more by children aged 7+.
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Our museum has so many exciting illusions to explore, but the layout of our space means sometimes the journey is best suited to smaller groups. This is to ensure everyone on the tour has the best experience possible. If you are interested in booking tours for larger groups, please contact [email protected].
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Absolutely, our museum is an accessible space and is almost fully wheelchair accessible. We have ear defenders on-site to borrow during your visit, and your guide will do everything possible to make the tour accessible for your needs. Please note, there are flashing lights inside the exhibition space, if you have any questions regarding this or other access requirements, please contact [email protected].
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Service animals are always welcome at Twist, please make sure they have their ID/certification with them. Please be aware that the stimulating environment inside the museum includes raised volumes and flashing lights, which can be challenging for some service animals. Please contact us at [email protected] for further information.
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We’re in the process of forming resources and facilities in our guided tour service to accommodate our d/Deaf visitors, more details will be provided on this in the future, so please watch this space!
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Not currently, but we are always open to requests and suggestions. Please contact [email protected] to make an inquiry.
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Guided tour add-on tickets are non refundable. You are able to reschedule your admission ticket 48 hours before your scheduled attendance. If you are unable to attend your tour, please contact [email protected] to discuss possible options, depending on availability.
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Unfortunately not, we have a no pram policy inside our exhibition space for fire safety reasons. But we do have a pram park that you are very welcome to use.
School Trips
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School group bookings are heavily discounted. Children’s tickets are reduced to £10. One free adult ticket can be booked for every 10 children. Extra teacher tickets can be purchased at the discounted price of £16.50.
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Please fill in the enquiry form to submit your booking request and a member of our team will come back to you as soon as possible.
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Teachers are welcome to book a free pre-visit to carry out a Risk Assessment. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have.
To book a pre-visit please email us at [email protected]
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A Twist team member will meet and greet your group on arrival. They will give your group a brief introduction to the Museum and Health and Safety on site and answer any questions you may have.
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We have a storage area for coats and bags for school groups. Please ensure any valuables are locked away in the free lockers.
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We do not provide lunch but we have a seating area within the main foyer where school groups can sit and eat lunch, subject to special events happening.
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The seating area in the main foyer will be available for school groups.
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Schools are responsible for their own risk assessments. A copy of Twist’s General Visitor Risk Assessment can be obtained by emailing [email protected]
Teachers can book a free pre-visit to complete risk assessments and plan their trip. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have.
Our Duty Managers are certified fire marshals and first aiders.
Health and Safety
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We take your safety very seriously and have implemented the following measures:
- Staff will regularly be cleaning toilets and busy areas.
- Our museum is well-ventilated to ensure a continual flow of fresh air into the building.
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Following the most recent government guidelines on Covid-19, face coverings are not mandatory when visiting Twist. Should these guidelines change, we will update this page ASAP.