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Twist Museum is an immersive and interactive world of illusions that plays with perception and challenges your senses. Explore a series of thought-provoking exhibits — from small optical tricks you can get hands-on with, to full-scale rooms you can step inside. Discover how your brain interprets colour, perspective, sound, shape, and more.
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You’ll find us at 248 Oxford Street, London W1C 1DH, just a few steps from Oxford Circus Underground Station.
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Our current opening hours can be found here. Please note that times may vary during school holidays, bank holidays, and special events.
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Most visitors spend between 60 and 90 minutes exploring, but it really depends on how long you like to play, think, and take photos!
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We have a vending machine with snacks and cold drinks. You’re welcome to bring your own refreshments, though food and drink are not allowed inside the exhibition space.
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We don’t have an on-site car park, but there are several public multi-storey car parks just a short walk away.
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No formal dress code — just wear something comfortable, especially comfortable shoes, as you’ll be exploring interactive spaces.
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Yes! Visit our shop for illusion-themed gifts, puzzles, games, and books to continue the fun at home.
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You can bring a pushchair and leave it in our designated buggy park while you enjoy the exhibits. For safety reasons, pushchairs can’t be taken into the exhibition itself.
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Tickets are available for purchase via our website.
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We recommend booking in advance, as entry is timed for capacity and comfort. Walk-up tickets may be available on the day, subject to availability, but entry cannot be guaranteed.
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Yes, you can transfer your tickets free of charge up to 48 hours before your visit through your Universe account. Please contact [email protected] if you need additional help. Make sure to include your ticket order number.
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No printing is not required, we just need to scan the QR code on your ticket.
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You can view your ticket in your Universe account, within the Tickets section. If you still cannot find your ticket, please contact [email protected].
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Yes — the venue is wheelchair accessible and located at street level with lift access. Only two installations feature inclines that may be challenging for some guests.
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Yes! Carers are eligible for a free carer’s ticket, which is only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). A disabled visitor’s carer can be any trusted companion they wish to bring with them on their visit, this person does not need to be a licensed carer (although this ID is also accepted). The forms of access documentation we accept are:
- DLA/PIP letter
- Access card
- Blue Badge
- CVI/BD8
- Awarding letter of attendance allowance
- Awarding letter of carer’s allowance
- Carer’s ID/National Carer’s card
- Disabled ID
- Disabled person’s freedompass/railcard
- International proof of disability
If you have a child with access needs, please purchase a ‘concession’ ticket for your child in advance (it is the same price as a child ticket) – following the showing of your child’s proof of access, you will receive your carers ticket at the door. If you have any accessibility questions prior to your visit you can email our customer service team at [email protected]
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Disabled visitors of all ages are eligible for a concession rate ticket, which can be purchased online, and is labelled ‘Concession’. Visitors with access needs are also entitled to a free carer’s ticket for their chosen companion, these are only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). For a full list of accepted access documentation, please see the information listed under ‘Do You Offer Carer Tickets?’.
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Service dogs are welcome. We recommend contacting us at [email protected] in advance to find the quietest time for your visit.
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The museum is mostly accessible to deaf visitors, with only one sound-based exhibit. Some illusions may be challenging for visually impaired guests.
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Absolutely! Twist Museum makes a unique venue for parties, product launches, and team-building days. Email [email protected] to learn more.
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Yes — we offer discounted tickets for school groups, free teacher pre-visits, and a dedicated learning team. Email [email protected] for details.
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Yes, groups of 10 or more can book together. Visit our ticket page for pricing and details.
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Yes, the interactive nature of the exhibits makes it perfect for collaboration and communication exercises. Our events team can tailor packages to your needs.
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Definitely — we encourage it! Many installations are designed for great photos. Just please be considerate of other guests and leave tripods at home.
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Yes, including accessible toilets and baby-changing facilities.
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Yes, free lockers are available for personal items, and we have a cloakroom area for school and group visits.
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Ask a member of staff during your visit or email [email protected] with details of your lost item.
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Yes — Twist is designed for all ages, and children under 3 enter for free. Many exhibits are interactive and sensory, perfect for curious little minds.
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Yes, all exhibits are indoors, making it a great choice for rainy days or winter visits.
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Yes, guided tours run at select times and can be added to your ticket during booking.