-
Twist Museum is an immersive and interactive world of illusions that plays with perception and challenges your senses. Explore a series of thought-provoking exhibits — from small optical tricks you can get hands-on with, to full-scale rooms you can step inside. Discover how your brain interprets colour, perspective, sound, shape, and more.
-
You’ll find us at 248 Oxford Street, London W1C 1DH, just a few steps from Oxford Circus Underground Station.
-
Our current opening hours can be found here. Please note that times may vary during school holidays, bank holidays, and special events.
-
Most visitors spend between 60 and 90 minutes exploring, but it really depends on how long you like to play, think, and take photos!
-
We have a vending machine with snacks and cold drinks. You’re welcome to bring your own refreshments, though food and drink are not allowed inside the exhibition space.
-
We don’t have an on-site car park, but there are several public multi-storey car parks just a short walk away.
-
No formal dress code — just wear something comfortable, especially comfortable shoes, as you’ll be exploring interactive spaces.
-
Yes! Visit our shop for illusion-themed gifts, puzzles, games, and books to continue the fun at home.
-
You can bring a pushchair and leave it in our designated buggy park while you enjoy the exhibits. For safety reasons, pushchairs can’t be taken into the exhibition itself.
-
Tickets are available for purchase via our website.
-
We recommend booking in advance, as entry is timed for capacity and comfort. Walk-up tickets may be available on the day, subject to availability, but entry cannot be guaranteed.
-
Yes, you can transfer your tickets free of charge up to 48 hours before your visit through your Universe account. Please contact [email protected] if you need additional help. Make sure to include your ticket order number.
-
No printing is not required, we just need to scan the QR code on your ticket.
-
You can view your ticket in your Universe account, within the Tickets section. If you still cannot find your ticket, please contact [email protected].
-
Yes — the venue is wheelchair accessible and located at street level with lift access. Only two installations feature inclines that may be challenging for some guests.
-
Yes, carers are entitled to a free carer ticket when accompanying a visitor with access needs. Please bring proof of eligibility and collect the carer ticket at the box office on the day.
-
Service dogs are welcome. We recommend contacting us at [email protected] in advance to find the quietest time for your visit.
-
The museum is mostly accessible to deaf visitors, with only one sound-based exhibit. Some illusions may be challenging for visually impaired guests.
-
Absolutely! Twist Museum makes a unique venue for parties, product launches, and team-building days. Email [email protected] to learn more.
-
Yes — we offer discounted tickets for school groups, free teacher pre-visits, and a dedicated learning team. Email [email protected] for details.
-
Yes, groups of 10 or more can book together. Visit our ticket page for pricing and details.
-
Yes, the interactive nature of the exhibits makes it perfect for collaboration and communication exercises. Our events team can tailor packages to your needs.
-
Definitely — we encourage it! Many installations are designed for great photos. Just please be considerate of other guests and leave tripods at home.
-
Yes, including accessible toilets and baby-changing facilities.
-
Yes, free lockers are available for personal items, and we have a cloakroom area for school and group visits.
-
Ask a member of staff during your visit or email [email protected] with details of your lost item.
-
Yes — Twist is designed for all ages, and children under 3 enter for free. Many exhibits are interactive and sensory, perfect for curious little minds.
-
Yes, all exhibits are indoors, making it a great choice for rainy days or winter visits.
-
Yes, guided tours run at select times and can be added to your ticket during booking.