Welcome To Twist Museum
Twist Museum is a fun, immersive, interactive playground for your perceptions on London’s iconic Oxford Street
We are London’s longest serving and best rated illusion experience.
Visit London's Home of Illusions
A fun, immersive playground for your perceptions on London’s iconic Oxford Street
80+
Exhibits
Fully Interactive
For all
ages
Rated 4.6/5 by visitors
One Million Minds Twisted
We have reached the incredible milestone of twisting over one million minds! Find out how we celebrated…
Fun for all ages
Twist Museum is London’s most fun and mind-bending day out for families—where art, science, and sensory play come together in one unforgettable adventure. From colourful optical illusions to hands-on experiences that spark curiosity in kids and grown-ups alike, every corner is packed with fun, surprises, and wow moments for all ages.
The Way I See Things
TWIST stands for ‘The Way I See Things’, a phrase at the heart of everything we do. It reflects our beliefs that reality is shaped by how each of us uniquely sees and experiences the world around us.
Reality’s overrated, come Twist it
At Twist Museum, every corner is made to mess with your mind—and perfect for your camera roll. Snap, share, and tag your way through our mind-bending exhibits for content that’s as wild as your experience.
Where art meets science
Twist Museum has teamed up with some of the world’s most groundbreaking illusion artists to create a one-of-a-kind collection that will blow your mind! Get ready to dive into dazzling works that reveal the incredible ways your brain processes sensory information and shapes your view of reality.
“Twist Museum is one of the best things you can do with your family – 100%”
“Twist Museum brings Illusions to life and explores the worlds of art, psychology and neuroscience”
“Your dating profile just got way more intriguing”
“Great for kids who enjoy finding out how things work”
"Instagram catnip"
"Twist Museum, portals lead into different zones that will baffle your eyes, ears and other senses"
"It will make you question your reality"
"So fun!"
"Surreal and ever changing"
"Twist's informative displays help us to understand what's actually going on in our grey matter"
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One Million Minds Twisted
We welcomed our millionth visitors! Discover how we celebrated this incredible milestone and one million mind-bending experiences.
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How Do Optical Illusions Actually Work?
Optical illusions trick your brain, not just your eyes. Discover the science behind what you see and try it for yourself at Twist Museum.
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Beyond the Twist: Top Things to Do Near Twist Museum
Located on iconic Oxford Street, Twist isn’t just a leading interactive museum or museum of illusions, it’s also the perfect launchpad for exploring the best of the West End. Here’s how to turn your visit into a full day of fun, food, and discovery.
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Private Events
Looking to host an unforgettable event? From drinks receptions and workshops to meetings and product launches, Twist Museum is the perfect place to host your next event.
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