Open on Oxford Street
Enter a playground for your perceptions
Developed in collaboration with artists, neuroscientists and philosophers, Twist Museum is an immersive experience that explores – and puts to the test – the power of your mind in experiencing the world around you.
Explore the joy and wonder of illusion. Step into mind-altering immersive rooms, get up close and personal with unexpected interactive illusions, and discover how your brain interprets reality.
Can you see colours that aren’t there? Do you always know which way is up? Can a corridor go on forever?
Find out for yourself at Twist Museum, through interactive exhibits that play with how you understand the world around you. It’s your reality, with a twist.