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Visit London’s home of illusions

A Playground for your Perceptions

Welcome to London’s Home of Illusions. Visit us on London’s iconic Oxford Street.

The Way I See Things.

Developed in collaboration with artists, neuroscientists and philosophers, Twist Museum (which stands for “The Way I See Things”) is an immersive experience that explores – and puts to the test – the power of your mind in experiencing the world around you.

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Explore the joy and wonder of illusion. Step into mind-altering immersive rooms, get up close and personal with unexpected interactive illusions, and discover how your brain interprets reality.

Can you see colours that aren’t there? Do you always know which way is up? Can a corridor go on forever?

Find out for yourself at Twist Museum, through interactive exhibits that play with how you understand the world around you. It’s your reality, with a twist.

“Twist Museum is one of the best things you can do with your family – 100%”

“Twist Museum brings Illusions to life and explores the worlds of art, phycology and neuroscience”

“Your dating profile just got way more intriguing”

“Great for kids who enjoy finding out how things work”

"Instagram catnip"

"Twist Museum, portals lead into different zones that will baffle your eyes, ears and other senses"

"It will make you question your reality"

"So fun!"

"Surreal and ever changing"

"Twist's informative displays help us to understand what's actually going on in our grey matter"

  • New Exhibit!

    Introducing the Colour Flip Room. An immersive and mind-bending illusion exhibit.

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  • Guided Tours

    Book your visit to Twist Museum on our scheduled guided tour time slots, select a tour add-on, and create an unforgettable personal experience that will change the way you see things.

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  • Education

    Our education programme combines interactive exhibits with exclusive resources providing the perfect backdrop for cross-curricular learning.

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  • Venue Hire

    Looking to host an unforgettable event? From drinks receptions and workshops to meetings and product launches, Twist Museum is the perfect place to host your next event.

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