The Magic of Illusion: Celebrating Twist’s Magic Week in London
From street performers to stage magicians, London has long been a city captivated by the art of magic. This summer, that fascination is being celebrated in full force as Curious Minds Festival begins with Magic Week — a programme of events, performances and experiences that shine a light on the enduring power of illusion.
Magic, at its heart, is about wonder — a playful invitation to question what we see and believe. And in a city that’s home to the world-renowned Magic Circle, it’s no surprise that magic holds a special place in London’s cultural imagination. Throughout Magic Week, visitors can explore the traditions and science behind magic, from sleight of hand and misdirection to the psychology of perception.
London is a city steeped in stories — from ancient folklore and Victorian stagecraft to modern-day illusions that continue to amaze and inspire. Magic, in all its mysterious forms, has long been part of the city’s cultural fabric. Whether you’re fascinated by sleight of hand, optical tricks, or the science behind perception, London has a long and surprising relationship with the magical and unexplained.
Here are some magical facts and hidden gems that reveal just how deep the city’s love for illusion runs:
1. The Magic Circle: A Hidden Treasure in Euston
London is home to the Magic Circle, one of the most exclusive magic societies in the world. Founded in 1905, it’s where top magicians come together to preserve the secrets and craft of magic. It even has its own museum — though entry is by appointment only.
2. Houdini’s Legendary Escape in London
In 1904, legendary escape artist Harry Houdini made headlines when he escaped from handcuffs made by London’s own police — right inside the Daily Mirror’s offices. The stunt, which took over an hour, captivated the city and helped cement his status as the world’s greatest escape artist.
3. Victorian Magic and the West End
Before the West End was known for musicals, it was packed with magic shows. In the late 1800s, theatres like the Egyptian Hall in Piccadilly were famed for magic acts and illusionists performing tricks that pushed the limits of imagination. These venues paved the way for today’s immersive performances — from intimate magic shows to large-scale, interactive productions.
4. The Science Behind Magic
What makes magic so fascinating isn’t just the spectacle — it’s the psychology behind it. Misdirection, timing, and visual perception all play key roles in how magic tricks fool the brain. At Twist Museum — an illusion museum and immersive experience in central London — visitors can explore exactly how and why our brains can be tricked, blending science and art to better understand what makes magic… magical.
5. Magic in the Streets
Magic in London isn’t limited to theatres or museums. Walk through Covent Garden and you’re likely to encounter street magicians performing mind-blowing tricks with nothing but a deck of cards and an audience. These performances continue a centuries-old tradition of magic as entertainment for the masses — accessible, mysterious, and always unexpected.
Q&A with Marvin’s Magic
What is your favourite magic trick?
My favourite magic trick of all time has to be the Dynamic Coins! It was one of the first magic tricks I ever got as a child, so it holds a lot of sentimental value for me. The best bit about it, is that it really does look and feel like real magic, but it’s incredibly quick and easy to learn.
Name an interesting fact about being part of the Magic Circle.
Believe it or not, King Charles is one of our members! In his audition (yes, he had to audition like everyone else), he performed the famous ‘cups and balls trick’, which is thought to be the oldest magic trick in the world. The actual cups and balls he used in his audition can be found in The Magic Circle Museum.
Who is your magician icon?
The late David Berglas (father of Marvin Berglas – the founder of Marvin’s Magic). He was known as the ‘International Man of Mystery’ and was widely considered to be the ‘Godfather of British Magic’.
What is the best way for kids to get into magic?
My top tip would be to learn one trick really well. Don’t fall into the trap of trying to learn several tricks at once. Focus on one, show it to all your friends and family and become a master at it. I would suggest starting with something that fits in your pockets, that you can take with you wherever you go – you’ll become the life and soul of any party in no time at all! My recommendation would be something like the ‘Lights from Anywhere’ – available to purchase in the Twist Museum gift shop when you next visit!
Magic has always thrived in spaces that welcome curiosity — and this summer, Magic Week invites Londoners of all ages to rediscover the joy of the unknown. Whether you’re fascinated by psychology, illusion or performance, there’s something uniquely powerful about watching the impossible unfold right in front of your eyes.
Q&A with Sacha Johnstone – https://www.sachamagic.com/
Join us for Magic Week (19–27 July) and prepare to be spellbound! Dive into a world of illusion, mystery, and mesmerising performances featuring the legendary Marvin’s Magic and mind-bending feats from The Modern Mentalist.
