Welcome To Twist Museum
Twist Museum is a fun, immersive London experience for all ages that explores how your brain interprets reality.
Visit London’s home of illusions
Experience this unique, interactive playground for your perceptions on London’s iconic Oxford Street
80+
Exhibits
Fully Interactive
For all
ages
Rated 4.5/5 by visitors
Bring Some Magic To Your Week
From Saturday 19th July at the Curious Minds Festival, we’re bringing dazzling daytime magic and interactive trickery for all ages with Marvin’s Magic and on Thursday 24th an enchanting evening of stagecraft and sleight of hand for adults only with the Modern Mentalist.
Curious Minds Festival 2025
Running from 19 July–31 August, Curious Minds Festival 2025 is a brand-new cultural programme that flips the script on the traditional museum experience.
Fun for all ages
Twist Museum is London’s most fun and mind-bending day out for families—where art, science, and sensory play come together in one unforgettable adventure. From colourful optical illusions to hands-on experiences that spark curiosity in kids and grown-ups alike, every corner is packed with fun, surprises, and wow moments for all ages.
The Way I See Things
TWIST stands for ‘The Way I See Things’, a phrase at the heart of everything we do. It reflects our beliefs that reality is shaped by how each of us uniquely sees and experiences the world around us.
Reality’s overrated, come Twist it
At Twist Museum, every corner is made to mess with your mind—and perfect for your camera roll. Snap, share, and tag your way through our mind-bending exhibits for content that’s as wild as your experience.
Where art meets science
Twist Museum has teamed up with some of the world’s most groundbreaking illusion artists to create a one-of-a-kind collection that will blow your mind! Get ready to dive into dazzling works that reveal the incredible ways your brain processes sensory information and shapes your view of reality.
“Twist Museum is one of the best things you can do with your family – 100%”
“Twist Museum brings Illusions to life and explores the worlds of art, psychology and neuroscience”
“Your dating profile just got way more intriguing”
“Great for kids who enjoy finding out how things work”
"Instagram catnip"
"Twist Museum, portals lead into different zones that will baffle your eyes, ears and other senses"
"It will make you question your reality"
"So fun!"
"Surreal and ever changing"
"Twist's informative displays help us to understand what's actually going on in our grey matter"
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Twilight Thursdays
For the first time, Twist opens its doors after hours, transforming into an interactive playground for grown-ups with new immersive experiences each week.
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Curious Minds Festival 2025
Running from 19 July–31 August, Curious Minds Festival 2025 is a brand-new cultural programme that flips the script on the traditional museum experience.
FIND OUT MORE -
School Trips
Our education programme combines interactive exhibits with exclusive resources providing the perfect backdrop for cross-curricular learning.
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Private Events
Looking to host an unforgettable event? From drinks receptions and workshops to meetings and product launches, Twist Museum is the perfect place to host your next event.
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