BOOK TICKETS

Visit London’s home of illusions

Experience this unique, interactive playground for your perceptions at the iconic Oxford Circus

BOOK TICKETS

80+
Exhibits

Fully  Interactive

For all
ages

Rated 4.5/5  by visitors

A Playground for your Perceptions

Welcome to London’s Home of Illusions. Visit us on London’s iconic Oxford Street.

The Way I See Things.

Developed in collaboration with artists, neuroscientists and philosophers, Twist Museum is an immersive experience that explores the power of how your mind perceives the world around you. Explore the joy and wonder of interactive illusions, step into mind-altering immersive rooms & discover how your brain interprets reality.

London’s original museum of illusions

Step into a magical world, where interactive exhibits invite you to engage with immersive art installations from world renowned artists, and explore creative displays that provide a unique sensory experience. And find that perfect photo-op!

Fun for all the family

As the most fun and mind-bending London illusion museum, Twist Museum stands out for its fusion of art, technology, and sensory play. With each exhibit offering a unique blend of vibrant optical illusions and interactive moments, this playground for your perceptions offers something for everyone.

Ready for a sensory experience unlike any other?

We create environments that engage all your senses, surrounded by interactive art that responds to your movements, sounds, and touch. This is more than just a visit—it’s an adventure that transforms the way you interact with art.

What Our Visitors Say

“Twist Museum is one of the best things you can do with your family – 100%”

“Twist Museum brings Illusions to life and explores the worlds of art, psychology and neuroscience”

“Your dating profile just got way more intriguing”

“Great for kids who enjoy finding out how things work”

"Instagram catnip"

"Twist Museum, portals lead into different zones that will baffle your eyes, ears and other senses"

"It will make you question your reality"

"So fun!"

"Surreal and ever changing"

"Twist's informative displays help us to understand what's actually going on in our grey matter"

New Exhibit!

Introducing the Colour Flip Room. An immersive and mind-bending illusion exhibit.
BOOK TICKETS
Guided Tours

Book your visit to Twist Museum on our scheduled guided tour time slots, select a tour add-on, and create an unforgettable personal experience that will change the way you see things.
BOOK TICKETS
Education

Our education programme combines interactive exhibits with exclusive resources providing the perfect backdrop for cross-curricular learning.
FIND OUT MORE
Venue Hire

Looking to host an unforgettable event? From drinks receptions and workshops to meetings and product launches, Twist Museum is the perfect place to host your next event.
ENQUIRE NOW