Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # Twist Museum London’s Leading Museum of Illusions ## Pages ### [Home](https://twistmuseum.com/) **Published:** December 12, 2024 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets/) # Visit London’s Home of Illusions A fun, immersive playground for your perceptions on London’s iconic Oxford Street [ BOOK TICKETS ](https://twistmuseum.com/book-tickets/) ![Feature Icon](https://twistmuseum.com/wp-content/uploads/2025/04/Exhibits_Icon.svg)80+ Exhibits ![Feature Icon](https://twistmuseum.com/wp-content/uploads/2025/04/Interactive_Icon.svg)Fully Interactive ![Feature Icon](https://twistmuseum.com/wp-content/uploads/2025/04/Ages_Icon.svg)For all ages ![Feature Icon](https://twistmuseum.com/wp-content/uploads/2025/04/Rated_Icon.svg)Rated 4.6/5 by visitors const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ## Welcome To Twist Museum Twist Museum is a fun, immersive, interactive playground for your perceptions on London’s iconic Oxford Street We are London’s longest serving and best rated illusion experience. - [![TripAdvisor](https://www.tripadvisor.co.uk/img/cdsi/img2/branding/v2/Tripadvisor_lockup_horizontal_secondary_registered-18034-2.svg)](https://www.tripadvisor.co.uk/Attraction_Review-g186338-d25104586-Reviews-Twist_Museum-London_England.html) ![Twist Museum - Best Rated Illusion Experience in London on Google & TripAdvisor]() . ![Twist Museum One Million Minds Twisted](https://twistmuseum.com/wp-content/uploads/2026/09/Millionth-1920-x-823-Desktop-Homepage-Carousel-32x0-c-default.png) ### One Million Minds Twisted We have reached the incredible milestone of twisting over one million minds! Find out how we celebrated… [**Find Out More**](https://twistmuseum.com/stories/one-million-minds-twisted/ "One Million Minds Twisted") ![](https://twistmuseum.com/wp-content/uploads/2025/05/Experience_Desktop_1-32x0-c-default.webp) ### Fun for all ages Twist Museum is London’s most fun and mind-bending day out for families—where art, science, and sensory play come together in one unforgettable adventure. From colourful optical illusions to hands-on experiences that spark curiosity in kids and grown-ups alike, every corner is packed with fun, surprises, and wow moments for all ages. ![](https://twistmuseum.com/wp-content/uploads/2025/05/Experience_Desktop_2-32x0-c-default.webp) ### The Way I See Things TWIST stands for ‘The Way I See Things’, a phrase at the heart of everything we do. It reflects our beliefs that reality is shaped by how each of us uniquely sees and experiences the world around us. ![](https://twistmuseum.com/wp-content/uploads/2025/05/Experience_Desktop_3-32x0-c-default.webp) ### Reality’s overrated, come Twist it At Twist Museum, every corner is made to mess with your mind—and perfect for your camera roll. Snap, share, and tag your way through our mind-bending exhibits for content that’s as wild as your experience. ![](https://twistmuseum.com/wp-content/uploads/2025/05/Experience_Desktop_4-32x0-c-default.webp) ### Where art meets science Twist Museum has teamed up with some of the world’s most groundbreaking illusion artists to create a one-of-a-kind collection that will blow your mind! Get ready to dive into dazzling works that reveal the incredible ways your brain processes sensory information and shapes your view of reality. jQuery(document).ready(function ($) { $('.wrapper-slider').slick({ dots: false, arrows: true, autoplay: false, autoplaySpeed: 3000, infinite: true, speed: 500, slidesToShow: 1, slidesToScroll: 1, adaptiveHeight: true, fade: false, cssEase: 'ease', prevArrow: '', nextArrow: '' }); }); ## What Our Visitors Say “Twist Museum is one of the best things you can do with your family – 100%” ![](https://twistmuseum.com/wp-content/uploads/2025/03/Visit_London.png) “Twist Museum brings Illusions to life and explores the worlds of art, psychology and neuroscience” ![](https://twistmuseum.com/wp-content/uploads/2025/03/The_Telegraph.png) “Your dating profile just got way more intriguing” ![](https://twistmuseum.com/wp-content/uploads/2025/03/TimeOut.png) “Great for kids who enjoy finding out how things work” ![](https://twistmuseum.com/wp-content/uploads/2025/03/TheLondonStandard-EveningStandard.png) "Instagram catnip" ![](https://twistmuseum.com/wp-content/uploads/2025/03/Grazia.png) "Twist Museum, portals lead into different zones that will baffle your eyes, ears and other senses" ![](https://twistmuseum.com/wp-content/uploads/2025/03/TheWeek.png) "It will make you question your reality" ![](https://twistmuseum.com/wp-content/uploads/2025/03/LondonOnTheInside.png) "So fun!" ![](https://twistmuseum.com/wp-content/uploads/2025/03/SheerLuxe.png) "Surreal and ever changing" ![](https://twistmuseum.com/wp-content/uploads/2025/03/TheNudge.png) "Twist's informative displays help us to understand what's actually going on in our grey matter" ![](https://twistmuseum.com/wp-content/uploads/2025/03/Stylist.png) - ![Wide range of people of different ages enjoying the illusions at Twist Museum](https://twistmuseum.com/wp-content/uploads/resized/2026/07/Content-Spots-1500-x-1000-768x512-c-center.png) ![Wide range of people of different ages enjoying the illusions at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/07/Content-Spots-1500-x-1000.png) ### One Million Minds Twisted We welcomed our millionth visitors! Discover how we celebrated this incredible milestone and one million mind-bending experiences. [ FIND OUT MORE ](https://twistmuseum.com/stories/one-million-minds-twisted/) - ![Professor Twist helping kids complete the Detective Activity Trail at Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000g-768x512-c-center.png) ![Professor Twist helping kids complete the Detective Activity Trail at Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000g.png) ### How Do Optical Illusions Actually Work? Optical illusions trick your brain, not just your eyes. Discover the science behind what you see and try it for yourself at Twist Museum. [ Find Out More ](https://twistmuseum.com/stories/how-do-optical-illusions-work/) - ![Family of four poses for a photo with a pink rabbit mascot in a white coat inside a colorful rainbow tunnel who greets them.](https://twistmuseum.com/wp-content/uploads/resized/2026/05/Twist_WebAssets_ContentSpots_1500x1000b-768x512-c-center.png) ![Family of four poses for a photo with a pink rabbit mascot in a white coat inside a colorful rainbow tunnel who greets them.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000b.png) ### Beyond the Twist: Top Things to Do Near Twist Museum Located on iconic Oxford Street, Twist isn’t just a leading interactive museum or museum of illusions, it’s also the perfect launchpad for exploring the best of the West End. Here’s how to turn your visit into a full day of fun, food, and discovery. [ FIND OUT MORE ](https://twistmuseum.com/stories/blog-oxford-st/) - ![Twist Museum Corporate Event Venue](https://twistmuseum.com/wp-content/uploads/resized/2025/05/Twist-Event-Image-768x512-c-center.jpg) ![Twist Museum Corporate Event Venue](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image.jpg) ### Private Events Looking to host an unforgettable event? From drinks receptions and workshops to meetings and product launches, Twist Museum is the perfect place to host your next event. [ FIND OUT MORE ](https://twistmuseum.com/private-event-hire/) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); - ![Family of four poses for a photo with a pink rabbit mascot in a white coat inside a colorful rainbow tunnel who greets them.](https://twistmuseum.com/wp-content/uploads/resized/2026/05/Twist_WebAssets_ContentSpots_1500x1000b-768x512-c-center.png) ![Family of four poses for a photo with a pink rabbit mascot in a white coat inside a colorful rainbow tunnel who greets them.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000b.png) ### Beyond the Twist: Top Things to Do Near Twist Museum Located on iconic Oxford Street, Twist isn’t just a leading interactive museum or museum of illusions—it’s also the perfect launchpad for exploring the best of the West End. Here’s how to turn your visit into a full day of fun, food, and discovery. [ FIND OUT MORE ](https://twistmuseum.com/stories/blog-oxford-st/) - ![Twist Museum Colour Flip Room](https://twistmuseum.com/wp-content/uploads/resized/2026/02/Copy-of-250120_Twist_251-768x512-c-center.jpg) ![Twist Museum Colour Flip Room](https://twistmuseum.com/wp-content/uploads/2026/02/Copy-of-250120_Twist_251.jpg) ### How to create the moving through the mirror illusion The Colour Flip room at Twist Museum, with its inverted rooms, provides the perfect playground for creating magical videos. [ FIND OUT MORE ](https://twistmuseum.com/stories/moving-through-mirror-illusion/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/02/3_Education-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_Education.jpg) ### School Trips Our education programme combines interactive exhibits with exclusive resources providing the perfect backdrop for cross-curricular learning. [ FIND OUT MORE ](https://twistmuseum.com/education/) - ![Twist Museum Corporate Event Venue](https://twistmuseum.com/wp-content/uploads/resized/2025/05/Twist-Event-Image-768x512-c-center.jpg) ![Twist Museum Corporate Event Venue](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image.jpg) ### Private Events Looking to host an unforgettable event? From drinks receptions and workshops to meetings and product launches, Twist Museum is the perfect place to host your next event. [ FIND OUT MORE ](https://twistmuseum.com/private-event-hire/) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ### Level Up Your Feed @twist\_museum ![](https://twistmuseum.com/wp-content/uploads/2026/02/6.png) ![](https://twistmuseum.com/wp-content/uploads/2025/02/4_VenueHire.jpg) ![Kaleidoscope Tunnel](https://twistmuseum.com/wp-content/uploads/2026/02/7.png) ![Interactive Screens Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/02/9.png) ![Twist Museum London Colourless Room](https://twistmuseum.com/wp-content/uploads/2026/02/1.png) ![](https://twistmuseum.com/wp-content/uploads/2026/02/10.png) ![Ames Room Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/02/2.png) ![Twist Museum Light Wall](https://twistmuseum.com/wp-content/uploads/2026/02/8.png) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## Our Partners [ ![NEWMAN](https://twistmuseum.com/wp-content/uploads/2026/09/THE_NEWMAN_FL_LOGO_RGB_BLACK.png) ](https://thenewman.com/?utm_source=twist&utm_medium=website&utm_campaign=partners+section) [ ![Mathnasium](https://twistmuseum.com/wp-content/uploads/2026/09/Mathnasium-Logo.jpeg) ](https://www.mathnasium.com/uk/?utm_source=twist&utm_medium=website&utm_campaign=partners+section) [ ![Ticket Master](https://twistmuseum.com/wp-content/uploads/2026/09/tm-logo-r.svg) ](https://www.ticketmaster.co.uk/?utm_source=twist&utm_medium=website&utm_campaign=partners+section) var $slider = $('#partners-logos .partners-logos\_\_items'); if (!$slider.length) { return; } function initSlider() { // Destroy existing Slick instance if ($slider.hasClass('slick-initialized')) { $slider.slick('unslick'); } var isMobile = window.innerWidth <= 767; $slider.slick({ slidesToShow: isMobile ? 1 : 3, slidesToScroll: 1, // 3 rows on mobile, 1 row on desktop rows: isMobile ? 3 : 1, arrows: true, dots: false, infinite: true, autoplay: true, autoplaySpeed: 3000, prevArrow: '![Previous](https://twistmuseum.com/wp-content/uploads/2025/02/previous.png)', nextArrow: '![Next](https://twistmuseum.com/wp-content/uploads/2025/02/next.png)' }); } // Initial load initSlider(); // Prevent excessive re-initialization var resizeTimer; $(window).on('resize', function () { clearTimeout(resizeTimer); resizeTimer = setTimeout(function () { initSlider(); }, 150); }); }); --- ### [Terms and Conditions](https://twistmuseum.com/terms-conditions/) **Published:** August 16, 2022 **Author:** Duncan MacDonald **Content:** # Twist Museum Terms & Conditions ### **INTRODUCTION** These terms and conditions apply between you, the user of this website (including any sub-domains, unless expressly excluded by their own terms and conditions), and Twist Museum London Ltd. (trading as ‘Twist Museum’), the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately. In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed by Twist Museum and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Twist Museum and accessing the Website in connection with the provision of such services. You must be at least 18 years of age to use this Website. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 18 years of age. ### **INTELLECTUAL PROPERTY AND ACCEPTABLE USE** All Content included on the Website, unless uploaded by Users, is the property of Twist Museum, our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner’s prior written permission. You may, for your own personal, non-commercial use only, do the following: retrieve, display and view the Content on a computer screen. You must not otherwise reproduce, modify, copy, distribute or use for commercial purposes any Content without the written permission of Twist Museum. ### **PROHIBITED USE** You may not use the Website for any of the following purposes: – in any way which causes, or may cause, damage to the Website or interferes with any other person’s use or enjoyment of the Website; -in any way which is harmful, unlawful, illegal, abusive, harassing, threatening or otherwise objectionable or in breach of any applicable law, regulation, governmental order; -making, transmitting or storing electronic copies of Content protected by copyright without the permission of the owner. ### **LINKS TO OTHER WEBSITES** This Website may contain links to other sites. Unless expressly stated, these sites are not under the control of Twist Museum or that of our affiliates. We assume no responsibility for the content of such Websites and disclaim liability for any and all forms of loss or damage arising out of the use of them. The inclusion of a link to another site on this Website does not imply any endorsement of the sites themselves or of those in control of them. ### **PRIVACY POLICY AND COOKIES POLICY** Use of the Website is also governed by our Privacy Policy and Cookies Policy, which are incorporated into these terms and conditions by this reference. To view the Privacy Policy and Cookies Policy, please click on the following [link](https://twistmuseum.com/privacy-policy/). ### **AVAILABILITY OF THE WEBSITE AND DISCLAIMERS** Any online facilities, tools, services or information that Twist Museum makes available through the Website (the Service) is provided on an as available basis. We give no warranty that the Service will be free of defects and/or faults. To the maximum extent permitted by the law, we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of the information, compatibility and satisfactory quality. Twist Museum is under no obligation to update information on the Website. Twist Museum uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, we give no warranty or guarantee in that regard and all Users take responsibility for their own security, that of their personal details and their computers. Twist Museum accepts no liability for any disruption or non-availability of the Website. Twist Museum reserves the right to alter, suspend or discontinue any part (or the whole of) the Website including, but not limited to, any products and/or services available. These terms and conditions shall continue to apply to any modified version of the Website unless it is expressly stated otherwise. ### **LIMITATION OF LIABILITY** Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from our or your negligence, as applicable; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; or (c) limit or exclude any of our or your liabilities in any way that is not permitted under applicable law. We will not be liable to you in respect of any losses arising out of events beyond our reasonable control. To the maximum extent permitted by law, Twist Museum accepts no liability for any of the following: any business losses, such as loss of profits, income, revenue, anticipated savings, business, contracts, goodwill or commercial opportunities; -loss or corruption of any data, database or software; -any special, indirect or consequential loss or damage ### **GENERAL** You may not transfer any of your rights under these terms and conditions to any other person. We may transfer our rights under these terms and conditions where we reasonably believe your rights will not be affected. These terms and conditions may be varied by us from time to time. Such revised terms will apply to the Website from the date of publication. Users should check the terms and conditions regularly to ensure familiarity with the then current version. These terms and conditions together with the Privacy Policy and Cookies Policy contain the whole agreement between the parties relating to its subject matter and supersede all prior discussions, arrangements or agreements that might have taken place in relation to the terms and conditions. The Contracts (Rights of Third Parties) Act 1999 shall not apply to these terms and conditions and no third party will have any right to enforce or rely on any provision of these terms and conditions. If any court or competent authority finds that any provision of these terms and conditions (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of these terms and conditions will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. In the UK, this Agreement shall be governed by and interpreted according to the law of England and Wales and all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh courts. ### **REFUND POLICY** 1\. Refunds & returns: customers who purchase goods (excluding pre-booked tickets) from our website have the right to cancel or return their purchase up to 14 days after receipt of the goods. To initiate a refund, email us at info@twistmuseum.com with full details of your order. 2\. Refund entitlement: to qualify for a refund, you are required to return the goods (if received) to Twist Museum at your own expense within 14 days of your request. A full refund of all payments, including standard delivery costs if the entire order is returned, will be provided. Non-standard delivery costs are excluded from the refund. 3\. Refund processing: refunds will be processed within 14 days of our receipt of the returned goods. Refunds will be issued using the same payment method used for the initial transaction. 4\. Deductions for depreciation: refunds may be adjusted to account for any loss in value of the goods if returned damaged. 5\. Return shipping recommendations: we advise returning goods via a secure, insured delivery method. We are not liable for any goods lost in transit. 6\. Exclusions: the following items are not covered by our refund policy: 6.1. Pre-booked tickets 6.2. Sealed items on which the seal has been broken 6.3. Perishable items 6.4. Custom-made or personalised products 6.5. Goods that have been inseparably mixed with other items post-delivery 7\. Returning faulty goods: if you receive faulty goods, please contact us at info@twistmuseum.com or visit the museum at 242-248 Oxford Street, London, W1C 1DH and our team will assist you. ### **ONLINE SAVING** The maximum online saving referenced in our communications is based on the off-peak weekday family ticket price, compared to purchasing tickets at the door. ### **TWIST MUSEUM DETAILS** Twist Museum is a company incorporated in England and Wales with registered number 13626193 whose registered address is Unit 2.15 Barley Mow Centre, 10 Barley Mow Passage, London, England, W4 4PH and it operates the [Website](https://twistmuseum.com/). The registered VAT number is 394829344. You can contact Twist Museum by email on . **SEE UNIVERSE T&Cs [HERE](https://www.universe.com/terms#EU)** ## Discounts, Contests, Giveaways & Sweepstakes ### Post Visit Survey Prize Draw - **Promoter** The promoter is Twist Museum Ltd (“Twist”), located at 248 Oxford Street, London, W1C 1DH. - **Eligibility** The prize draw is open to UK residents aged 18 or over who have genuinely visited Twist Museum and received a post-visit survey invitation from Twist. Employees of Twist Museum, their immediate families, agents or anyone professionally connected with this promotion are not eligible to enter. - **How to Enter** To enter the prize draw, participants must complete the official Twist Museum post-visit survey using the link provided. No purchase is required beyond the original museum visit. - **Entry Restrictions** - One entry per person per calendar year is permitted, regardless of the number of visits made. - Only one entry per individual will be accepted. - Duplicate, incomplete or fraudulent entries will be disqualified. - Twist reserves the right to verify entries against booking records to ensure entrants are genuine customers. - **Prize Details** Each month, one winner will be randomly selected to receive a £100 prize. The prize will be paid via bank transfer or digital voucher, at Twist’s discretion. The prize is non-transferable and no cash alternative is available. - **Winner Selection & Notification** Winners will be selected at random from all valid survey entries received during each calendar month. The winner will be contacted using the contact details provided in the survey. If the winner does not respond within 14 days, Twist reserves the right to select an alternative winner. - **Use of Survey Responses** By completing the survey, entrants consent to Twist Museum using anonymised feedback for internal analysis, service improvement and marketing insights. - **Data Protection** Personal data will be processed in accordance with Twist Museum’s [Privacy Policy](https://twistmuseum.com/privacy-policy/ "Privacy Policy") and UK GDPR. Data will be used solely for the purposes of administering the prize draw and will not be shared with third parties. - **General** Twist Museum reserves the right to amend, suspend or withdraw this promotion at any time where reasonably necessary. Twist’s decision in all matters relating to the prize draw is final. - **Governing Law** These Terms & Conditions are governed by the laws of England and Wales. ### Promotional Discount Code Terms & Conditions The following terms apply to all promotional discount codes issued by Twist Museum unless otherwise stated. **Availability** All discount codes are subject to ticket availability. Discount codes do not guarantee ticket availability for any particular date or time. **Validity** Discount codes are valid only during the promotional period specified and must be redeemed before the stated expiry date. - Summer Discount Code expires on 7 September 2026. - Travel Agent Discount Code expires on 31 December 2026. **Online Redemption** Discount codes are valid for online bookings only unless otherwise stated. **One Offer Per Booking** Discount codes cannot be used in conjunction with any other offer, promotion, discount, membership benefit or promotional code. **Exclusions** Discount codes are not valid for certain ticket types (concession and group), dates, events, experiences and add-ons. **Non-Transferable** Discount codes have no cash value, are non-transferable and cannot be exchanged for cash, credit or alternative products. **Misuse** Twist Museum reserves the right to cancel, refuse or withdraw any discount code where it believes the code has been obtained, shared or used fraudulently, commercially or in breach of these Terms & Conditions. **Right to Withdraw** Twist Museum reserves the right to amend, suspend or withdraw any promotional discount code or promotion at any time without prior notice. **Booking Terms** All bookings made using a promotional discount code remain subject to Twist Museum’s standard Booking Terms & Conditions. **General** These Terms & Conditions are governed by the laws of England and Wales. **Promotional Codes Are Intended for Their Original Audience** Discount codes are intended solely for the audience or recipients for whom they were issued. Twist Museum reserves the right to invalidate bookings where promotional codes have been published, distributed or shared beyond their intended audience. **Commercial Use** Promotional discount codes may not be used for resale, commercial purposes or by third-party ticket resellers without the prior written permission of Twist Museum. ### Millionth Visitor Giveaway The full terms and conditions relating to our Millionth Visitor Giveaway can be found [here](https://twistmuseum.com/millionth-visitor-terms-and-conditions/ "Millionth Visitor Terms and Conditions"). ### Partner Prize Raffle Draw **Eligibility** - Open to UK residents aged 18+. - Employees of Twist Museum and prize partners are excluded. - One entry per group. **Entry** Landing on the Partner Prize Raffle Entry section of the wheel provides one entry into the relevant prize draw. No purchase necessary. **Prizes** Winners will receive one of the partner prizes available at the time the draw is made, selected by Twist Museum. **Winner selection** - Winners are chosen at random. - Winners will be selected in weekly prize draws until all available partner prizes have been allocated. **Claim period** Winners must respond within 14 days or another winner will be selected. **Availability** Prizes are subject to availability and entrants are not guaranteed a prize. **Marketing** Entering the prize draw does not automatically subscribe you to marketing communications. **Privacy** Your personal information will be processed in accordance with [Twist Museum’s Privacy Policy](https://twistmuseum.com/privacy-policy/). **Publicity** Winners may be asked whether they are happy to participate in publicity, including but not limited to being mentioned/ featured on social media. Participation in publicity, including being tagged on social media, is entirely optional and is not a condition of entering or winning a prize. If a winner has indicated they are happy to be tagged on social media, Twist Museum may announce their first name and tag their social media account(s) in promotional posts relating to the prize draw. Winners who select “No” will not be tagged. Social media handles will only be used for the purpose of tagging winners in relation to the prize draw and will not be used for marketing purposes unless separate marketing consent has been provided. Twist Museum may ask winners whether they are happy to participate in photographs or videos for promotional purposes. Participation is entirely voluntary and winners may decline without affecting their prize. **Partner disclaimer** This promotion is run by Twist Museum and is not sponsored, endorsed or administered by any prize partner. --- ### [What's On](https://twistmuseum.com/whats-on/) **Published:** May 21, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2025/02/1_Tickets_Hero.jpg) # What’s On at Twist [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) - ![One million minds twisted at Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2026/07/Whats-On-Page-Images-768x512-c-center.png) ![One million minds twisted at Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/07/Whats-On-Page-Images.png) ### One Million Minds Twisted We welcomed our millionth visitors! Discover how we celebrated this incredible milestone and one million mind-bending experiences. [ Blog: One Million Minds Twisted ](https://twistmuseum.com/stories/one-million-minds-twisted/) - ![Child enjoying Twist Museum London RGB Wall Illusion](https://twistmuseum.com/wp-content/uploads/resized/2026/08/RGB-Wall-8-768x512-c-center.png) ![Child enjoying Twist Museum London RGB Wall Illusion](https://twistmuseum.com/wp-content/uploads/2026/08/RGB-Wall-8.png) ### What to Expect on a School Trip to Twist Museum Planning a school trip? Discover what to expect at Twist Museum, one of the best London school trip ideas for creative, hands-on learning. [ Blog: What to Expect on a School Trip to Twist Museum ](https://twistmuseum.com/stories/what-to-expect-on-a-school-trip-to-twist-museum/) - ![Professor Twist helping kids complete the Detective Activity Trail at Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000g-768x512-c-center.png) ![Professor Twist helping kids complete the Detective Activity Trail at Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000g.png) ### The Summer of Perception Get ready for a summer holiday experience like no other as The Summer of Perception arrives at Twist Museum! [ What's On: The Summer of Perception ](https://twistmuseum.com/summer-holiday-plans-the-summer-of-perception/) - ![Couple having a fun date night in Twist Museum London - Tilt Room Illusion](https://twistmuseum.com/wp-content/uploads/resized/2026/06/Blog-Images-768x512-c-center.png) ![Couple having a fun date night in Twist Museum London - Tilt Room Illusion](https://twistmuseum.com/wp-content/uploads/2026/06/Blog-Images.png) ### Is Twist Museum Good for a Date? Discover why it’s one of London’s best date ideas, with tips for first dates, couples and unforgettable photo moments. [ Blog: The Ultimate Guide for First Dates and Couples ](https://twistmuseum.com/stories/is-twist-museum-good-for-a-date-the-ultimate-guide-for-first-dates-couples/) - ![Adults on a date night in London admiring Twist Museums illusions](https://twistmuseum.com/wp-content/uploads/resized/2025/02/2_Science_Module-768x512-c-center.jpg) ![Adults on a date night in London admiring Twist Museums illusions](https://twistmuseum.com/wp-content/uploads/2025/02/2_Science_Module.jpg) ### A Beginner’s Guide to Perception Science Visual perception is unreliable. Find out how your brain processes what you see and why it sometimes gets it wrong. [ Blog: A Beginner’s Guide to Perception Science ](https://twistmuseum.com/stories/how-your-brain-gets-fooled-a-beginners-guide-to-perception-science/) - ![Two girls with braided hair stand before wall-mounted black-and-white portraits in a gallery, studying the art side by side.](https://twistmuseum.com/wp-content/uploads/resized/2026/06/6-1-768x512-c-center.png) ![Two girls with braided hair stand before wall-mounted black-and-white portraits in a gallery, studying the art side by side.](https://twistmuseum.com/wp-content/uploads/2026/06/6-1.png) ### London’s Best Educational Attractions Discover London’s best educational attractions for unforgettable and inspiring days out, including Twist Museum. [ Blog: London’s Best Educational Attractions ](https://twistmuseum.com/stories/out-of-the-classroom-londons-best-educational-attractions/) - ![Two friends experience the mind-bending illusion of the Ames room](https://twistmuseum.com/wp-content/uploads/resized/2023/10/2_1023_GROUP-768x512-c-center.jpg) ![Two friends experience the mind-bending illusion of the Ames room](https://twistmuseum.com/wp-content/uploads/2023/10/2_1023_GROUP.jpg) ### The Psychology of Wonder: Why Humans Are Drawn to Illusions Why does being tricked feel so good? Explore the psychology of wonder, curiosity and awe! [ Blog: The Psychology of Wonder ](https://twistmuseum.com/stories/psychology-of-wonder-why-humans-are-drawn-to-illusions/) - ![Four children stand with hands on hips before a wall of vertical rainbow-colored neon lights, viewed from behind.](https://twistmuseum.com/wp-content/uploads/resized/2026/06/7-1-768x512-c-center.png) ![Four children stand with hands on hips before a wall of vertical rainbow-colored neon lights, viewed from behind.](https://twistmuseum.com/wp-content/uploads/2026/06/7-1.png) ### Is Twist Museum Good for Kids? Wondering if Twist Museum suits your child’s age? From toddlers to teens, our guide will help you plan the perfect family visit. [ Blog: An Age-by-Age Guide ](https://twistmuseum.com/stories/is-twist-museum-good-for-kids-age-guide/) - ![Teacher explaining how an illusion works on a school trip at Twist Museum](https://twistmuseum.com/wp-content/uploads/resized/2026/06/3-1-768x512-c-center.png) ![Teacher explaining how an illusion works on a school trip at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/06/3-1.png) ### How Do Optical Illusions Work? Optical illusions trick your brain, not just your eyes. Discover the science behind what you see and try it for yourself at Twist Museum. [ Blog: How Do Optical Illusions Work? ](https://twistmuseum.com/stories/how-do-optical-illusions-work/) - ![Teenager looks closely at a Carnovsky colour illusion](https://twistmuseum.com/wp-content/uploads/resized/2024/06/1_GROUP_SCHOOLS-768x512-c-center.jpg) ![Teenager looks closely at a Carnovsky colour illusion](https://twistmuseum.com/wp-content/uploads/2024/06/1_GROUP_SCHOOLS.jpg) ### How to Book a School Trip to Twist Museum Here’s everything teachers need to know, including curriculum links, pricing, and logistics. [ Blog: How to Book a School Trip to Twist Museum ](https://twistmuseum.com/stories/how-to-book-a-school-trip-to-twist-museum-everything-teachers-need-to-know/) - ![Couple on a date night having fun in Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2026/06/12-768x512-c-center.png) ![Couple on a date night having fun in Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/06/12.png) ### 10 Fun Things For Couples To Do In London From romantic experiences to unique activities, plan a memorable day out with your partner. [ Blog: 10 Fun Things For Couples To Do In London ](https://twistmuseum.com/stories/10-fun-things-for-couples-to-do-in-london/) - ![Family playing in the RGB Room in Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2025/08/7-768x512-c-center.jpg) ![Family playing in the RGB Room in Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/08/7.jpg) ### Best Times to Visit Twist Museum Here’s our guide to the best times to visit Twist Museum depending on who you’re visiting with, to get the most of out the experience. [ Blog: Best Times to Visit Twist Museum ](https://twistmuseum.com/stories/best-times-to-visit-twist-museum/) - ![Twist Museum Warp Room](https://twistmuseum.com/wp-content/uploads/resized/2025/08/9-768x512-c-center.jpg) ![Twist Museum Warp Room](https://twistmuseum.com/wp-content/uploads/2025/08/9.jpg) ### Top 10 Activities In London For Teenagers Discover the top 10 fun activities in London for teenagers and plan the perfect teen-friendly day out. [ Blog: Top 10 Activities In London For Teenagers ](https://twistmuseum.com/stories/top-10-activities-in-london-for-teenagers/) - ![Person wearing a pink bunny mask and light coat jumps among a wall of colorful umbrellas in a whimsical installation.](https://twistmuseum.com/wp-content/uploads/resized/2026/05/Twist_WebAssets_ContentSpots_1500x1000d-768x512-c-center.png) ![Person wearing a pink bunny mask and light coat jumps among a wall of colorful umbrellas in a whimsical installation.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000d.png) ### How long does it take to walk around Twist Museum? Find out how long you need to make the most of everything Twist has to offer. [ Blog: How Long Do You Need in Twist Museum? ](https://twistmuseum.com/stories/blog-how-long-do-you-need-in-twist-museum/) - ![Kids enjoying Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2025/07/1_0725_Homepage_CM-768x512-c-center.webp) ![Kids enjoying Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/07/1_0725_Homepage_CM.webp) ### Beyond the Twist: Top Things to Do Near Twist Museum Find out how to turn your visit into a full day of fun, food, and discovery. [ Blog: Things To Do Near Twist Museum ](https://twistmuseum.com/stories/blog-oxford-st/) - ![May Half Term Science & Magic Shows with Captain Calamity](https://twistmuseum.com/wp-content/uploads/2026/05/Website-Content-Spots-1.gif) ![May Half Term Science & Magic Shows with Captain Calamity](https://twistmuseum.com/wp-content/uploads/2026/05/Website-Content-Spots-1.gif) ### May Half Term Daily live Science & Magic shows with Captain Calamity from Marvin’s Magic over May Half Term. Perfect for curious minds of all ages. [ What's On: May Half Term ](https://twistmuseum.com/may-half-term/) - ![Family Day in London This May Half Term Itinerary](https://twistmuseum.com/wp-content/uploads/resized/2026/05/Website-Content-Spots-2-768x512-c-center.png) ![Family Day in London This May Half Term Itinerary](https://twistmuseum.com/wp-content/uploads/2026/05/Website-Content-Spots-2.png) ### Family Day in London Itinerary This May Half Term Handy itinerary for the perfect family day out in London this May Half Term. [ Blog: The Perfect Family Day in London This May Half Term ](https://twistmuseum.com/stories/blog-the-perfect-family-day-in-london-this-may-half-term/) - ![Easter Holiday Activities - Live Magic Shows](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-3.gif) ![Easter Holiday Activities - Live Magic Shows](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-3.gif) ### Easter, With a Twist Cure the Easter holiday slump with a perfect screen-free day out that’ll twist their minds, make them laugh, and leave them talking for days. [ What's On: Easter 2026 ](https://twistmuseum.com/easter-holiday/) - ![Easter Holiday Activities for Kids](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-1.gif) ![Easter Holiday Activities for Kids](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-1.gif) ### Easter Family Activities London The ultimate guide to family friendly activities, trails, and fun days out in London this Easter. [ Blog: Easter Family Activities London ](https://twistmuseum.com/stories/blog-easter-family-activities-london-fun-things-to-do-with-kids-this-easter/) - ![Christmas activities for families in London](https://twistmuseum.com/wp-content/uploads/resized/2025/12/2025_Xmas_Feature_Hero_Mobile-768x512-c-center.webp) ![Christmas activities for families in London](https://twistmuseum.com/wp-content/uploads/2025/12/2025_Xmas_Feature_Hero_Mobile.webp) ### Twistmas Advent Calendar Part 2 Christmas themed optical illusions, curious objects and magical effects, created by Dr Matt Pritchard. [ Blog: Twistmas Advent Calendar Part 2 ](https://twistmuseum.com/stories/twistmas-advent-calendar-part-2/) - ![Infinity Lapland Forest - Twist Museum](https://twistmuseum.com/wp-content/uploads/resized/2025/12/Website-Images-1-768x512-c-center.png) ![Infinity Lapland Forest - Twist Museum](https://twistmuseum.com/wp-content/uploads/2025/12/Website-Images-1.png) ### Twistmas Advent Calendar Part 1 Christmas themed optical illusions, curious objects and magical effects, created by Dr Matt Pritchard. [ Blog: Twistmas Advent Calendar Part 1 ](https://twistmuseum.com/stories/twistmas-advent-calendar-part-1/) - ![Create Your Own Pepper’s Ghost Illusion](https://twistmuseum.com/wp-content/uploads/resized/2025/10/Blog-Feature-Images-2-768x512-c-center.png) ![Create Your Own Pepper’s Ghost Illusion](https://twistmuseum.com/wp-content/uploads/2025/10/Blog-Feature-Images-2.png) ### Create Your Own Pepper’s Ghost Illusion The Science Magician, Dr Matt Pritchard explains the history of the Pepper’s Ghost illusion and teaches you how to make your very own handheld version to celebrate Halloween! [ Blog: How to Create Your Own Pepper’s Ghost Illusion ](https://twistmuseum.com/stories/blog-how-to-create-your-own-peppers-ghost-illusion/) - ![Celebrating Halloween at Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2025/10/2__ContentSpot_Halloween-1-768x512-c-center.jpg) ![Celebrating Halloween at Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/10/2__ContentSpot_Halloween-1.jpg) ### Celebrate Halloween at Twist Museum Looking for Halloween half-term activities for kids in London? Join the Haunted Hunt & Halloween magic shows at Twist Museum for family fun with a spooky twist! [ Blog: Halloween Half Term Activities for Kids in London ](https://twistmuseum.com/stories/blog-halloween-half-term-activities-for-kids-in-london-fun-at-twist-museum/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/08/JT_06997-Enhanced-NR-1-768x512-c-center.jpg) ### How to create the moving through the mirror illusion Find out how to create your own version of the moving through a mirror illusion in the Colour Flip Room at Twist Museum. [ Blog: Moving through the mirror illusion ](https://twistmuseum.com/stories/moving-through-mirror-illusion/) - ![The Girl with a Pearl Earring is an exhibit that displays two images of the same girl – one appearing in black and white and one appearing in colour.](https://twistmuseum.com/wp-content/uploads/resized/2025/05/Twist-Event-Image-3-768x512-c-center.jpg) ![The Girl with a Pearl Earring is an exhibit that displays two images of the same girl – one appearing in black and white and one appearing in colour.](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-3.jpg) ### Can you work out this baffling optical illusion? Baffling optical illusion tricks the brain into seeing a black and white picture in colour. Find out how it works. [ Blog: The Pearl Earring ](https://twistmuseum.com/stories/pearl-earring/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2024/12/2_TWIST_CHRISTMAS_MAGICSHOWS-1-768x512-c-center.png) ![](https://twistmuseum.com/wp-content/uploads/2024/12/2_TWIST_CHRISTMAS_MAGICSHOWS-1.png) ### Curious London: Fascinating Facts and Hidden Wonders to Spark Your Imagination We’re diving into some of London’s most intriguing facts and mind-bending wonders, many hidden in plain sight. [ Blog: Curious London ](https://twistmuseum.com/stories/blog-curious-london/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/Untitled-design-15-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-15.jpg) ### Sound, Sip & Surprise: Music Week at Twist This summer, as part of the Curious Minds Festival 2025, we’re turning up the volume for Music Week: a week-long celebration of rhythm, creativity, and sensory exploration. [ What's On: Sound, Sip and Surprise ](https://twistmuseum.com/stories/blog-sound-sip-and-surprise/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Mindfulness_dt-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Mindfulness_dt.webp) ### Where Calm Meets Curiosity This summer, take a moment to pause, breathe, and reconnect with your senses at Mindfulness Week, part of the Curious Minds Festival 2025 at Twist Museum. [ What's On: Where Calm Meets Curiosity. ](https://twistmuseum.com/stories/blog-where-calm-meets-curiosity/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Art_dt-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Desktop_Art_dt.webp) ### Paint, Play, Perceive: Art Week at London’s Most Curious Museum This summer, Twist Museum invites young creators, colour-lovers, and curious minds to step into a world where art meets imagination during Art Week, part of our Curious Minds Festival 2025. [ What's On: Paint, Play, Perceive ](https://twistmuseum.com/stories/blog-paint-play-perceive/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/Untitled-design-1-1-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-1.jpg) ### Science Gets Curious: Discover, Experiment and Play Twist Museum is proud to present Science Week: a jam-packed programme of live demos, hands-on activities, interactive experiments and mind-bending moments that bring the weird, wonderful world of science to life. [ What's On: Science Gets Curious ](https://twistmuseum.com/stories/blog-science-gets-curious/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/Untitled-design-4-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-4.jpg) ### The Magic of Illusion: Celebrating Twist’s Magic Week in London Join us for Magic Week (19–27 July) and prepare to be spellbound! Dive into a world of illusion, mystery, and mesmerising performances featuring the legendary Marvin’s Magic and mind-bending feats from The Modern Mentalist. [ What's On: The Magic of Illusion ](https://twistmuseum.com/stories/blog-magic-of-illusion/) - ![Family enjoying the Colourless Room in Twist Museum London](https://twistmuseum.com/wp-content/uploads/resized/2025/06/Twist-Event-Image-5-768x512-c-center.jpg) ![Family enjoying the Colourless Room in Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/06/Twist-Event-Image-5.jpg) ### Father’s Day with a Twist This Father’s Day, give Dad something extraordinary — not just another pair of socks. Bring him to Twist Museum, an interactive museum like no other, and dive into a world of optical illusions, playful perception, and unforgettable fun. [ What's On: Father’s Day with a Twist ](https://twistmuseum.com/stories/blog-fathers-day-with-a-twist/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/02/3_Education_Module-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_Education_Module.jpg) ### Edinburgh named the best city for ‘Edutainment’ providing families with fun and educational day out Scottish capital trumps the rest of the UK when it comes to things to do that will boost your brainpower. [ Blog: Edinburgh Edutainment ](https://twistmuseum.com/stories/edinburgh-edutainment/) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); --- ### [What to Expect on a School Trip to Twist Museum](https://twistmuseum.com/stories/what-to-expect-on-a-school-trip-to-twist-museum/) **Published:** September 3, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # What to Expect on a School Trip to Twist Museum Looking for school trips in London that combine learning with an experience pupils will genuinely enjoy? At Twist Museum, students can explore the fascinating science behind how we see and experience the world through more than 80 interactive exhibits and illusions. From changing size before their classmates’ eyes to discovering how colour, sound and perspective can trick the brain, here’s what teachers and pupils can expect from a school trip to Twist Museum. ## A Hands-On Approach to Learning At Twist, we think some things make much more sense when you experience them for yourself. Unlike a traditional gallery where pupils might be asked to simply observe what’s around them, Twist encourages them to look, touch, interact, experiment and question what they experience. Throughout the museum, pupils encounter interactive exhibits designed to challenge their perception and demonstrate that what we see isn’t always as straightforward as it seems. Why can two people look at exactly the same thing but see something different? Can you trust everything your eyes tell you? And why does your brain sometimes get things completely wrong? Instead of simply being given the answers, pupils can investigate these questions themselves. This hands-on approach makes Twist an engaging option for educational days out in London, particularly for pupils who respond well to interactive and experiential learning. Learning at Twist is designed to be fun. Pupils might not immediately realise just how much science, maths, art and psychology they’re encountering while they’re busy trying to work out how an illusion is possible! ## Curriculum Links Across Subjects A trip to Twist can complement classroom learning across several different subjects, giving teachers plenty of opportunities to continue discussions back at school. ### Science Perception sits at the heart of the Twist experience. Our exhibits encourage pupils to think about the relationship between their eyes, senses and brain, exploring how the brain receives and interprets information about the world around us. Light, colour, sound, perspective and visual processing can all become starting points for scientific discussion. ### Maths Geometry, scale, proportion, angles and perspective can have surprising effects on what we see. Exhibits such as our Ames Room demonstrate these principles in action, giving pupils the opportunity to experience concepts relating to size and perspective rather than only encountering them on a page. ### Art and Design Twist also provides an unusual alternative to a traditional art museum school trip. From colour and light to perspective and visual illusion, pupils can explore how artists and designers manipulate visual information to change what an audience perceives. The museum provides plenty of inspiration for follow-up creative activities back in the classroom too. ### PSHE Perhaps one of the most interesting lessons at Twist is a simple one: not everybody experiences the world in exactly the same way. Two pupils can interact with the same exhibit and come away with different experiences. That creates opportunities to discuss individual perspectives, different ways of interpreting information and why our own experience isn’t necessarily the same as somebody else’s. ## Group Bookings and School Packages We’re proud to offer heavily discounted rates for school groups, making Twist an accessible and high-value educational experience in the heart of London. For school group bookings of 10 students or more, visiting on weekdays during term time: 🎟️ Student tickets from just £10 each 👩‍🏫 1 FREE adult ticket for every 10 students 🎟️ Additional teacher tickets for just £16.50 each Our school group rates are available Monday to Friday during term time, giving classes the opportunity to experience more than 80 interactive exhibits while connecting their visit to learning across science, maths, art and PSHE. Planning a school trip can involve plenty of organisation, so our team can help with the information you need ahead of your visit, including support with risk assessment planning and practical arrangements. Whether you’re bringing one class or organising a larger year-group visit, get in touch with our team to discuss availability and start planning your trip. What You Will See and Do So, what does a school trip to Twist actually look like? Located on Oxford Street in central London, Twist brings together 80+ interactive exhibits exploring perception and the fascinating ways our senses can be fooled. As pupils make their way through the museum, they’ll encounter different experiences involving sight, sound, colour, perspective and scale. In the Ames Room, for example, pupils can appear to dramatically grow and shrink simply by moving from one side of the room to another. Our Falling Up Room challenges their sense of gravity and orientation, creating a world where what they’re seeing and what they expect to happen don’t seem to agree. At the Clone Table, pupils can find themselves surrounded by multiple versions of the same person, while other exhibits use mirrors, light, colour, sound and visual effects to demonstrate different aspects of perception. There’s plenty of fun involved, but that’s also part of what makes Twist useful as a learning environment. Encourage pupils to stop and ask themselves: 1. What am I seeing? 2. Why am I seeing it? 3. Is everybody else experiencing the same thing? 4. And what is my brain doing to create this experience? ## Practical Tips for Teachers A little preparation can help your class get even more from its Twist experience: - Allow enough time to explore. A typical visit takes around 60–90 minutes, so give pupils enough time to interact with exhibits rather than rushing through them. - Think about smaller groups. Where appropriate for your school and supervision requirements, moving around in manageable groups can give pupils more opportunity to interact with individual exhibits. - Encourage questions. Rather than immediately explaining an illusion, ask pupils what they think is happening first. Comparing theories can become part of the experience. - Make use of the information around the museum. Encourage pupils to look beyond the effect itself and investigate why they’re experiencing it. - Take photos. Many of our experiences create brilliant visual examples of perspective and illusion. These can also provide useful prompts for discussion once you’re back in the classroom. - Plan a post-visit activity. Ask pupils to choose the exhibit that surprised them most and explain why they think it worked. Alternatively, challenge them to design an illusion of their own using something they discovered at Twist. - Dress for an active visit. Pupils will be moving around and interacting with the museum, so comfortable clothing and footwear are a good idea. For more help organising your visit, read our guide: [How to Book a School Trip to Twist Museum: Everything Teachers Need to Know](https://twistmuseum.com/stories/how-to-book-a-school-trip-to-twist-museum-everything-teachers-need-to-know/ "How to Book a School Trip to Twist Museum: Everything Teachers Need to Know"). ## Why Twist Museum Stands Out Among London School Trip Ideas London offers an incredible range of educational experiences, but sometimes the lessons pupils remember most are the ones they experience for themselves. Twist combines science, maths, art and psychology with hands-on discovery, creating an environment where learning happens through experimentation, conversation and, quite often, disbelief! Rather than telling pupils that their brains construct their perception of the world, Twist lets them experience it firsthand. It’s what makes the museum a little different from many traditional school trips in London. Pupils can learn together, compare what they see, question their assumptions and have plenty of fun along the way. And when an educational experience results in pupils asking “How did that happen?”, you’ve got the perfect opportunity to keep the learning going long after you’ve left. Ready to show your pupils the world from a different perspective? [**BOOK YOUR SCHOOL TRIP TO TWIST MUSEUM**](https://twistmuseum.com/teachers-contact/) ![](https://twistmuseum.com/wp-content/uploads/2026/06/3-1-32x0-c-default.png) --- ### [Work at Twist](https://twistmuseum.com/work-at-twist/) **Published:** January 5, 2023 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2025/02/1_WorkAtTwist_Hero.jpg) # Working at Twist Museum ## Join our team Twist Museum is a dynamic and ambitious museum whose purpose is to challenge our individual perceptions of the world, bringing people together through perception and illusion. We’re always looking for talented and like-minded people to work with. Please take a look at our job listings. If you are an artist, scientist or curator and what we are doing excites you, we’d love to hear from you too. Please get in touch through our [contact page](https://twistmuseum.com/contact-us/ "Contact us") to collaborate. At Twist Museum, we’re committed to equal opportunities and a work environment free from discrimination. We value and celebrate the benefits of a diverse workforce and welcome applications from people of all backgrounds. ## Current roles: ### **Assistant General Manager** Twist Museum is looking for an ambitious and hands-on Assistant General Manager to support the General Manager in delivering operational excellence, commercial performance and an outstanding visitor experience at one of London’s most unique attractions. This is an exciting opportunity to play a key role in the day-to-day running of a fast-paced, innovative visitor attraction in the heart of Central London. Combining science, technology, education and interactive experiences, Twist Museum offers a truly distinctive environment for visitors, schools, groups and events. As Assistant General Manager, you will provide hands-on leadership across front-of-house operations, team management, retail, compliance, schools and events. You’ll help lead and develop the management and visitor experience teams, maintain high standards of safety and service, support commercial performance, and deputise for the General Manager when required. This role is ideal for an experienced manager who is organised, commercially aware and confident making decisions in a busy environment. You’ll be a visible and supportive leader who enjoys developing people, solving problems and continuously improving the visitor experience. [AGM Full Job Description](https://twistmuseum.com/wp-content/uploads/2026/08/AGM-Job-Description-19.08.26.pdf) **If you are a confident and supportive leader, enjoy working in a fast-paced environment, and are passionate about creating great experiences, we’d love to hear from you. Please [click here to apply with your CV and cover letter.](mailto:gm@twistmuseum.com)** --- ### **Visitor Experience Assistant** The Visitor Experience Assistants, reporting to the Visitor Experience Managers, play a key role in creating memorable and engaging experiences for every guest who visits Twist Museum. As the public face of the attraction, they help visitors explore our exhibits, understand the science and psychology behind our illusions, and ensure every guest receives a warm welcome and exceptional customer service. The role includes: - Providing outstanding visitor engagement and customer service throughout the guest journey. - Confidently responding to visitor enquiries, comments, complaints and accessibility requirements. - Helping visitors interact with and understand our exhibits. - Supporting retail and photography sales through product knowledge and recommendations. - Maintaining a safe, secure and welcoming environment for visitors and colleagues. - Assisting with tours, workshops, events and school visits. [VEA Full Job Description](https://twistmuseum.com/wp-content/uploads/2026/06/VEA-Job-Description-15.06.26.pdf) **If you are passionate about creating great experiences, enjoy interacting with people, and would like to be part of one of London’s most unique attractions, please [click here to apply with your CV and cover letter.](mailto:info@twistmuseum.com)** ## “I recently visited the museum and was blown away by the creativity and beauty of the illusions on display. It was a truly immersive experience that left me feeling inspired and amazed.” --- ### [The Summer of Perception](https://twistmuseum.com/summer-holiday-plans-the-summer-of-perception/) **Published:** July 3, 2026 **Author:** Jack Grant **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![The Summer of Perception at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAsset_Title_Text_OL.png) This Summer, See Things Differently! Get ready for a summer holiday experience like no other as The Summer of Perception arrives at Twist Museum! [ BOOK NOW ](https://twistmuseum.com/book-tickets) const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ### What’s On This Summer? - ![Wide range of people of different ages enjoying the illusions at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/07/Content-Spots-1500-x-1000.png) ![Wide range of people of different ages enjoying the illusions at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/07/Content-Spots-1500-x-1000.png) ### 🤩 One Million Minds Twisted This summer, we proudly welcomed our **millionth visitor**! To celebrate, our lucky millionth guest won a magical **holiday to Lapland for 4 to see the Northern Lights**, including full-board accommodation, a Husky Safari, a Snowmobile Adventure, a visit to a Reindeer Camp, transfers and flights. Since opening on Oxford Street in 2022, we’ve welcomed curious minds from around the world and now we’ve reached the monumental milestone of twisting one million minds! - ![Professor Twist helping kids complete the Detective Activity Trail at Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000g.png) ![Professor Twist helping kids complete the Detective Activity Trail at Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000g.png) ### 🔍 Detective Activity Trail 🌀 Think you notice everything? Put your powers of observation to the test with our free detective-themed activity trail, available throughout the summer holidays. As you explore Twist Museum, you’ll need to follow clues, spot hidden details and solve mind-bending puzzles woven throughout the exhibits. Perfect for curious young explorers, the trail adds an extra layer of fun and challenge to your visit while encouraging observation, problem-solving and critical thinking. Have you got what it takes to crack the case and earn your reward? There’s only one way to find out. - ![Professor Twist posing with kids in the Tilt Illusion Room at Twist Museum London, using new photo stations](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000f.png) ![Professor Twist posing with kids in the Tilt Illusion Room at Twist Museum London, using new photo stations](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000f.png) ### 📸 New Photo Stations ✌️ Your Twist experience just got even more memorable. We’ve installed interactive photo booths at our most iconic exhibits, giving you the chance to capture professional-quality photos, videos and GIFs throughout your visit. 📸 Purchase high-quality digital photos 🖼️ Print your favourite images 🎥 Receive shareable GIFs and clips straight to your device Whether you’re capturing the perfect family photo, hilarious group poses or social-media-ready content, these new booths help you take home memories you’ll want to revisit again and again. [ Book Now ](https://twistmuseum.com/book-tickets) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## 80+ Interactive Illusions Await Alongside all of our special summer activities, your ticket still includes full access to 80+ interactive exhibits and immersive illusion spaces. Twist Museum blends science, psychology, art and play to create an experience that is as thought-provoking as it is entertaining. Challenge your senses, test your perception and discover how your brain interprets colour, movement, space and reality. ## 📍 Right in the Heart of London Located on Oxford Street, Twist Museum is just minutes from Oxford Circus station, making it the perfect midweek adventure, weekend day out or boredom-busting school holiday plan. Location: [248 Oxford Street, London, W1C 1DH](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6), next to Oxford Circus By tube: Oxford Circus Station – 1 min walk (Victoria, Bakerloo & Central Lines), Bond Street Station – 5 min walk (Jubilee, Elizabeth & Central Lines) Bus: Oxford Circus stop, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2 [ GET DIRECTIONS ](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6) const map = new google.maps.Map(document.getElementById("loc-map"), mapOptions); // Add marker const marker = new google.maps.Marker({ position: {lat: 51.5152749, lng: -0.1431529}, map: map, icon: { url: "https://twistmuseum.com/wp-content/uploads/2025/02/TWIST\_LOCATION\_V1.svg", scaledSize: new google.maps.Size(70, 95) } }); // Info Window const infoWindow = new google.maps.InfoWindow({ content: ` 248 Oxford St, London W1C 1DH, United Kingdom ` }); marker.addListener("click", () => { infoWindow.open(map, marker); }); } ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## The Ultimate Summer Day Out in London Looking for fun things to do in London during the summer holidays? Whether you’re entertaining the kids, planning a family day out or searching for something unique to do with friends, The Summer of Perception offers a truly unforgettable experience in the heart of the city. With exciting giveaways, detective challenges, interactive exhibits and incredible photo opportunities, there has never been a better time to visit. [BOOK NOW](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png)Ready to Twist Their Reality? School holidays can be long. Screens can be relentless. Twist Museum is your boredom-busting solution. Get out the house. Give your brains a run around. Watch their boredom disappear before your very eyes. Book now and secure your May Half Term slot before they vanish. [BOOK NOW](https://twistmuseum.com/book-tickets/ "Book Tickets") --- ### [One Million Minds Twisted](https://twistmuseum.com/stories/one-million-minds-twisted/) **Published:** July 3, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # One Million Visitors. One Million Minds Twisted 🌀 We did it! Twist Museum has officially welcomed its one millionth visitor. Since opening our doors on Oxford Street in 2022, one million curious minds have stepped inside Twist to experience the unexpected, challenge their senses and discover just how differently we can all see the world. From families and friends to couples, school groups and visitors from across the globe, every person who has walked through our doors has brought their own unique perspective to Twist. One million visitors. One million perspectives. One million minds twisted. ## One Million Different Ways to See the World 👀 At Twist Museum, we believe no two people experience the world in exactly the same way. That’s because what we see isn’t always as straightforward as it seems. Our brains are constantly interpreting information from our senses, which means the same illusion can create completely different reactions from one person to the next. Some people spot the trick immediately. Others are completely baffled. Some laugh, some stare in disbelief and some leave still trying to work out exactly what happened. That’s what makes Twist so special. Since opening, we’ve had the privilege of welcoming an incredible variety of visitors, including: - Families making unforgettable memories together - Friends capturing impossible photos - Couples looking for something different to do in London - School groups discovering the science behind perception - Tourists from around the world exploring London - Corporate groups experiencing something completely unexpected From children discovering a world of colour, light and illusion to adults questioning everything they thought they knew about perception, Twist has become a place where curiosity brings people together. And now one million people have experienced it for themselves. ## Meet Our Millionth Visitors 🎉 ![Twist Museum Millionth Visitors](https://twistmuseum.com/wp-content/uploads/2026/09/millionth-customer-Content-Spots-1500-x-1000.png) Of course, we couldn’t let our millionth visitor walk through the doors without celebrating in true Twist style. To mark this incredible moment, we surprised our one millionth visitor with a family holiday for four to Lapland, an unforgettable Arctic adventure complete with the chance to see the spectacular Northern Lights. Their adventure includes a husky safari, snowmobile experience and a visit to meet the reindeers, as well as flights, accommodation and more. It was our way of turning an incredible milestone for Twist into an unforgettable moment for one very lucky family. ## Why Have One Million People Visited Twist Museum? Located in the heart of London’s Oxford Street, Twist Museum is home to 80+ interactive exhibits designed to challenge your perception, spark your curiosity and completely twist the way you see the world. Unlike a traditional museum where you simply look at what’s around you, at Twist you’re part of the experience. Change size before your eyes in the Ames Room, defy gravity in the Falling Up Room, sit down with multiple versions of yourself at the Clone Table and step inside immersive spaces where colour, light, sound and perspective aren’t always quite what they seem. Along the way, you’ll discover the fascinating science behind your senses and find plenty of opportunities to capture photos that might leave everyone else wondering: how did you do that? Whether you’re visiting with family, friends or someone special, there’s always another perspective waiting to be discovered. ## Thank You for Being Part of Twist History ❤️ Reaching one million visitors is an incredible milestone for everyone at Twist, but we couldn’t have done it without the people who have visited us. So, to everyone who has stepped through our doors, challenged their senses, taken an impossible photo, brought their friends and family, recommended us to someone else or simply left Twist seeing the world a little differently: Thank you. One million visitors represents one million individual experiences and we’re incredibly proud to have shared them with you. ## The Next Million Starts Here One million minds might have already been twisted, but we’re only getting started. If you haven’t experienced Twist yet, come and discover what more than one million visitors have already experienced for themselves. Explore 80+ interactive exhibits, challenge your senses, capture mind-bending photos and discover just how differently your brain can interpret the world around you. You might never trust your eyes in quite the same way again. One million minds twisted. Will yours be next? 🌀 [**BOOK YOUR VISIT**](https://twistmuseum.com/book-tickets/ "Book Tickets") ![](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_MillionthCustomer_1240x900_V2-32x0-c-default.png) --- ### [FAQs](https://twistmuseum.com/faq/) **Published:** September 2, 2022 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2025/02/1_About_Hero.jpg) # FAQs The Experience - What can I expect at Twist Museum? Twist Museum is an immersive and interactive world of illusions that plays with perception and challenges your senses. Explore a series of thought-provoking exhibits — from small optical tricks you can get hands-on with, to full-scale rooms you can step inside. Discover how your brain interprets colour, perspective, sound, shape, and more. - Where is Twist Museum located? You’ll find us at **248 Oxford Street, London W1C 1DH**, just a few steps from Oxford Circus Underground Station. - How long does a visit take? Most visitors spend between **60 and 90 minutes** exploring, but it really depends on how long you like to play, think, and take photos! - Do I need to arrive at the start of my scheduled session? Yes, time slots are very important for keeping people safe and maintaining the best possible experience through the museum, so please leave yourself plenty of time on arrival. We recommend getting here at least 15 minutes early so that you are prepared and do not miss your time slot. If you arrive late, please note we cannot guarantee entry as this will be dependent on availability. - Are food and drinks available on site? We have a vending machine with snacks and cold drinks. You’re welcome to bring your own refreshments, though **food and drink are not allowed inside the exhibition space**. - Is there somewhere to park? We don’t have an on-site car park, but there are several public multi-storey car parks just a short walk away. - Is there a dress code? No formal dress code — just wear something comfortable, especially comfortable shoes, as you’ll be exploring interactive spaces. - Is there a gift shop? Yes! Visit our shop for illusion-themed gifts, puzzles, games, and books to continue the fun at home. - Can I bring a pushchair with me? You can bring a pushchair and leave it in our designated buggy park while you enjoy the exhibits. For safety reasons, pushchairs can’t be taken into the exhibition itself. - Is anything prohibited? Smoking and vaping is not allowed anywhere in the museum and food is not allowed in the exhibition space. Tickets & Booking - Where can I buy tickets? Tickets are available for purchase via our [website](https://twistmuseum.com/book-tickets/ "Book Tickets"). - Can I buy tickets on the door? We recommend booking in advance, as entry is timed for capacity and comfort. Walk-up tickets may be available on the day, subject to availability, but entry cannot be guaranteed. - Can I transfer my tickets to someone else or change the date? If you need to change the date and/or time of your visit, you can do so using the [Manage Booking](https://twistmuseum.com/manage-booking/?tx_inline_iframe=%2Ffind-orders) feature up to 24 hours before your scheduled entry time. A fee of £2.50 per ticket applies. Tickets can only be amended to another available date and/or time for the same event type. Once your booking has been updated, you will receive confirmation from Universe, our ticketing partner, along with your new tickets. Please note that individual tickets within a booking cannot be changed separately, transaction fees are non-refundable, and bookings cannot be cancelled. If your tickets were purchased using a voucher or through a third-party ticket provider, please contact your ticket provider directly to discuss any available amendments. For any other ticketing enquiries please email . - Do I need to print my ticket? No printing is not required, we just need to scan the QR code on your ticket. You can find your QR code in your purchase confirmation email. - I can't find my ticket. What should I do? You can view your ticket in your Universe account, within the Tickets section. If you still cannot find your ticket, please contact . - Do you offer press passes? Yes, if you would like to request a press pass, please email . Accessibility - Is Twist Museum accessible? Yes — the venue is **wheelchair accessible** and located at street level with lift access. Only two installations feature inclines that may be challenging for some guests. - Do you offer carer tickets? Yes! Carers are eligible for a free carer’s ticket, which is only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). A disabled visitor’s carer can be any trusted companion they wish to bring with them on their visit, this person does not need to be a licensed carer (although this ID is also accepted). The forms of access documentation we accept are: - DLA/PIP letter - Access card - Blue Badge - CVI/BD8 - Awarding letter of attendance allowance - Awarding letter of carer’s allowance - Carer’s ID/National Carer’s card - Disabled ID - Disabled person’s freedompass/railcard - International proof of disability If you have a child with access needs, please purchase a ‘concession’ ticket for your child in advance (it is the same price as a child ticket) – following the showing of your child’s proof of access, you will receive your carers ticket at the door. Please note that complimentary carer tickets are intended for carers accompanying a paying disabled visitor and cannot be claimed for toddlers or other non-paying accompanying guests. Free carer tickets apply to general admission only and are not valid for add-ons, special shows, merchandise, or any separately charged experiences. If you have any accessibility questions prior to your visit you can email our customer service team at info@twistmuseum.com - How do I book a ticket for my carer? Disabled visitors of all ages are eligible for a concession rate ticket, which can be purchased online, and is labelled ‘Concession’. Visitors with access needs are also entitled to a free carer’s ticket for their chosen companion, these are only available at the door once the relevant access documentation is presented to our box office staff (we can always guarantee carer tickets on the day with valid documentation shown). For a full list of accepted access documentation, please see the information listed under ‘Do You Offer Carer Tickets?’. - Are service animals allowed? Service dogs are welcome. We recommend contacting us at **info@twistmuseum.com** in advance to find the quietest time for your visit. - Is the museum suitable for deaf or visually impaired visitors? The museum is mostly accessible to deaf visitors, with only one sound-based exhibit. Most illusions may be challenging for visually impaired guests. - Will there be strobe lights? Some of our exhibits contain lighting that may trigger individuals with photosensitivity. For more information please contact . - Are there chairs available throughout the experience? The museum is a walkthrough experience, however we have plenty of seating in our auditorium which can usually be accessed at the start or end of your visit, subject to special events happening in the area. - Will there be an audio guide? Unfortunately, we don’t currently offer an audio guide. We do, however, offer scheduled [guided tour](https://twistmuseum.com/book-tickets?utm_source=twist+website&utm_medium=faqs&utm_campaign=guided+tour) time slots available to book as an add-on to your ticket. - Do you have a contact email for people with access needs? Please contact our visitor experience team at and we will do our very best to help. Events, Groups & Schools - Can I host a private or corporate event? Absolutely! Twist Museum makes a unique venue for parties, product launches, and team-building days. Email **events@twistmuseum.com** to learn more. - Do you offer school visits? Yes — we offer discounted tickets for school groups, free teacher pre-visits, and a dedicated learning team. Email **education@twistmuseum.com** for details. - Can I make a group booking? Yes, groups of 10 or more can book together. Visit our ticket page for pricing and details. - Is Twist Museum suitable for corporate team-building events? Yes, the interactive nature of the exhibits makes it perfect for collaboration and communication exercises. Our events team can tailor packages to your needs. Visitor Info - Can I take photos or film inside? Definitely — we encourage it! Many installations are designed for great photos. Just please be considerate of other guests and leave tripods at home. Tag us in your photos and videos on [Instagram](https://www.instagram.com/twist_museum/?hl=en), [TikTok](https://www.tiktok.com/@twistmuseum?lang=en), [X](https://twitter.com/TwistMuseum) and [Facebook](https://www.facebook.com/twistmuseum/). - Are restrooms available? Yes, including accessible toilets and baby-changing facilities. - Is there somewhere to store bags and coats? Yes, free lockers are available for personal items, and we have a cloakroom area for school and group visits. - What if I lose something? Ask a member of staff during your visit or email **info@twistmuseum.com** with details of your lost item. - Can I visit Twist Museum with very young children? Yes — Twist is designed for all ages, and children aged 2 and under enter for free. Many exhibits are interactive and sensory, perfect for curious little minds. - Is Twist Museum an indoor activity? Yes, all exhibits are indoors, making it a great choice for rainy days or winter visits. - Are there guided tours available? Yes, guided tours run at select times and can be added to your ticket during booking. Guided Tours - How do I book my guided tour add-on? Guided tours can be booked via our [Book Tickets page](https://twistmuseum.com/book-tickets/). Guided tours are available on Mondays at 11:30, Tuesdays at 11:30 and Fridays at 18:30. Please note, you are only able to purchase a guided tour ticket alongside an admission ticket. - Is the guided tour suitable for children? Yes, in fact it’s great for kids, however we advise that the content is enjoyed more by children aged 7+. - Why are the guided tours limited to 20 people? Our museum has so many exciting illusions to explore, but the layout of our space means sometimes the journey is best suited to smaller groups. This is to ensure everyone on the tour has the best experience possible. If you are interested in booking tours for larger groups, please contact . - Can I come on a guided tour if I have access needs? Absolutely, our museum is an accessible space and is almost fully wheelchair accessible. We have ear defenders on-site to borrow during your visit, and your guide will do everything possible to make the tour accessible for your needs. Please note, there are **flashing lights** inside the exhibition space, if you have any questions regarding this or other access requirements, please contact . - Can I bring my service animal on the guided tour? Service animals are always welcome at Twist, please make sure they have their ID/certification with them. Please be aware that the stimulating environment inside the museum includes raised volumes and flashing lights, which can be challenging for some service animals. Please contact us at for further information. - Do you have a tour for d/Deaf visitors using BSL? We’re in the process of forming resources and facilities in our guided tour service to accommodate our d/Deaf visitors, more details will be provided on this in the future, so please watch this space! - Do you offer tours in languages other than English? Not currently, but we are always open to requests and suggestions. Please contact to make an inquiry. - What do I do if I can’t attend my booking for a guided tour? Guided tour add-on tickets are non refundable. You are able to reschedule your admission ticket 48 hours before your scheduled attendance. If you are unable to attend your tour, please contact to discuss possible options, depending on availability. - Can I bring my pram on the guided tour? Unfortunately not, we have a no pram policy inside our exhibition space for fire safety reasons. But we do have a pram park that you are very welcome to use. School Trips - How much are school tickets? School group bookings are heavily discounted. Children’s tickets are reduced to £10. One free adult ticket can be booked for every 10 children. Extra teacher tickets can be purchased at the discounted price of £16.50. - How can I buy school tickets? Please fill in the [enquiry form](https://twistmuseum.com/teachers-contact/) to submit your booking request and a member of our team will come back to you as soon as possible. - How do I book a pre-visit? Teachers are welcome to book a free pre-visit to carry out a Risk Assessment. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have. To book a pre-visit please email us at - What will happen when we arrive? A Twist team member will meet and greet your group on arrival. They will give your group a brief introduction to the Museum and Health and Safety on site and answer any questions you may have. - Is there anywhere to store bags? We have a storage area for coats and bags for school groups. Please ensure any valuables are locked away in the free lockers. - Can we have lunch at the museum? We do not provide lunch but we have a seating area within the main foyer where school groups can sit and eat lunch, subject to special events happening. - Is there somewhere to sit and complete some written activities? The seating area in the main foyer will be available for school groups. - Does Twist provide risk assessments? Schools are responsible for their own risk assessments. A copy of Twist’s General Visitor Risk Assessment can be obtained by emailing Teachers can book a free pre-visit to complete risk assessments and plan their trip. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have. Our Duty Managers are certified fire marshals and first aiders. Health and Safety - What measures will you have in place to ensure staff and visitor safety from Covid 19? We take your safety very seriously and have implemented the following measures: - Staff will regularly be cleaning toilets and busy areas. - Our museum is well-ventilated to ensure a continual flow of fresh air into the building. - What about Covid 19 – do I need to wear a face covering? Following the most recent government guidelines on Covid-19, face coverings are not mandatory when visiting Twist. Should these guidelines change, we will update this page ASAP. ![A colourful archway entrance](https://twistmuseum.com/wp-content/uploads/2022/08/ac0888f456937bc6104ccbe00b29a49b-1.jpeg) FAQ --- ### [Private Event Hire](https://twistmuseum.com/private-event-hire-old/) **Published:** December 18, 2024 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## Group Visits Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share experiences together. We offer range of group booking options – from **school visits** that explore the science of illusion, to **private hire** for a unique family, work or party experience. ![]() # Private Events const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ## Unique Event Space – Host an Event with a Twist Looking for a venue that will surprise, delight and spark conversation? Twist Museum is London’s most immersive event space, a home of illusions and imagination, right in the heart of Oxford Street. With over 12,000 sq ft of dynamic space and 80+ interactive exhibits, Twist Museum offers more than a location, it offers a fully immersive experience. Whether you’re planning a brand activation, product launch, networking event, team-building day, drinks reception or an unforgettable party, Twist is designed to inspire curiosity, creativity and connection. Let’s create something extraordinary and wow your guests to a whole new level! Get in touch using our enquiry form now to discuss your ideas, book a site visit or request our events brochure. ## Unique Event Space – Host an Event with a Twist Looking for a venue that will surprise, delight and spark conversation? Twist Museum is London’s most immersive event space, a home of illusions and imagination, right in the heart of Oxford Street. With over 12,000 sq ft of dynamic space and 80+ interactive exhibits, Twist Museum offers more than a location, it offers a fully immersive experience. Whether you’re planning a brand activation, product launch, networking event, team-building day, drinks reception or an unforgettable party, Twist is designed to inspire curiosity, creativity and connection. *Let’s create something extraordinary and wow your guests to a whole new level. Get in touch using our [enquiry form](https://twistmuseum.com/private-event-contact/) to discuss your ideas, book a site visit, or request our events brochure – or email us at .* ### An Immersive Event Experience Your Guests Will Never Forget Forget blank walls and standard venues. At Twist, every corner invites exploration. Our exhibits, created in collaboration with artists, neuroscientists and psychologists, challenge perception and fuel conversation, making Twist Museum a perfect setting for social and corporate events alike. Twist is a venue that does the entertaining for you. From surreal photo opportunities to mind-bending illusions, Twist naturally breaks the ice and encourages interaction, so you can be sure that if you host an event at Twist it will leave a lasting impression on your guests. ![](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-32x0-c-default.jpg) ### Why Choose Twist Museum for Your Event? - 12,000 sq ft of flexible event space - 80+ illusions and interactive exhibits built for engagement - Exclusive venue hire for up to 420 guests - Built-in wow factor — no additional entertainment needed - Accessible venue located on Oxford Street, close to major transport links - Fully inclusive venue with lift access and inclusive facilities - Expert in-house support team from concept to execution ![](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-1-32x0-c-default.jpg) ### A Venue for Every Occasion Twist offers flexible event space that is ready to adapt to your needs. Whether you’re looking to host a drinks reception, banquet dinner, immersive product showcase or [Christmas celebration](https://twistmuseum.com/christmas-parties/ "Christmas Parties"), you can’t go wrong by choosing Twist as the venue. With bespoke hire packages and creative partnerships, we’ll help you bring your vision to life. Ready to plan something extraordinary? Enquire now to discuss your event requirements and discover how Twist Museum can help you create a one-of-a-kind experience! ![](https://twistmuseum.com/wp-content/uploads/2025/10/Twist-Museum-Private-Event-with-Bar-32x0-c-default.png) Frequently Asked Questions - What is the capacity for private event hire at Twist Museum? The capacity for private event hire at Twist Museum is up to 420 guests for a standing reception or networking event. This maximum capacity applies to exclusive venue hire, utilising the entire space including the immersive exhibition rooms. Twist Museum is an ideal choice for unique corporate events, product launches, or private parties seeking an engaging and memorable experience for up to 420 people. - How much does it cost to rent Twist Museum for an exclusive event? The cost to rent Twist Museum for an exclusive event is customised, as pricing varies based on your specific requirements, event duration, and desired capacity (up to 420 guests). Twist Museum does not offer fixed pricing for bespoke private hire packages online. To secure the most accurate quote for your exclusive event and discuss customisable options, you must submit a direct enquiry via the enquiry form above. - Does Twist Museum provide in-house catering or bar services for events? Twist Museum successfully provides comprehensive catering and bar services for all private events, managed through established partnerships with approved, high-quality vendors. While not strictly “in-house” staff, this approach ensures fully customisable, bespoke packages tailored to diverse needs. The event team manages all logistics, guaranteeing seamless premium bar service and diverse menu options for your corporate hire or private party needs. ![](https://twistmuseum.com/wp-content/uploads/2025/06/5.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/2.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/1.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/6.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/3.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/7.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/5-1.jpg) ![Twist Museum Unique Private Dining Venue](https://twistmuseum.com/wp-content/uploads/2025/10/Private-Dining-at-Twist.png) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## ‘Surreal and ever changing’ ## THE NUDGE --- ### [Manage Booking](https://twistmuseum.com/manage-booking/) **Published:** May 11, 2026 **Author:** Wali Hassan **Content:** --- ### [Book Tickets](https://twistmuseum.com/book-tickets/) **Published:** June 5, 2026 **Author:** Wali Hassan **Content:** ![Logo reading TWIST with the subtitle 'The Way I See Things'](https://twistmuseum.com/wp-content/uploads/2026/06/twist-icon-1.png) # I see a top 20 London attraction. What will you see? - ![Google Reviews badge with five white stars on a black background.](https://twistmuseum.com/wp-content/uploads/2026/06/GoogleReviews_WO_4.5-1.png) - ![Tripadvisor logo: circular owl icon followed by the word 'Tripadvisor' and five dots, representing the brand](https://twistmuseum.com/wp-content/uploads/2026/06/trip-adviosr-2.png) - ![Tripadvisor Travellers' Choice Awards 2026 logo featuring the owl emblem.](https://twistmuseum.com/wp-content/uploads/2026/06/Trip-adviosr.png) ## What Our Visitors Say --- ### [Is Twist Museum Good for a Date? The Ultimate Guide for First Dates & Couples](https://twistmuseum.com/stories/is-twist-museum-good-for-a-date-the-ultimate-guide-for-first-dates-couples/) **Published:** August 6, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # Is Twist Museum Good for a Date? The Ultimate Guide for First Dates & Couples ## Why Twist Makes a Great Date There’s a reason the phrase “dinner and a movie” has stuck around for decades. The best dates aren’t interviews across a table. They’re shared experiences and that’s exactly why Twist Museum works so well for date night. Whether you’re meeting for the first time or have been together for years, every room gives you something new to discover, laugh about and talk about. Instead of worrying about awkward silences, you’ll naturally find yourselves asking: - *“Wait… what are you seeing?”* - *“Does yours look different to mine?”* - *“How is that even possible?”* The conversation happens naturally. ## First Dates First dates can feel like a lot of pressure. You’re trying to get to know someone while also trying to keep the conversation flowing and stimulating. At Twist, the museum does some of the hard work for you. Every exhibit becomes a conversation starter. Instead of relying on the same questions you’ve probably both answered dozens of times, you can talk about what you’re experiencing in the moment. Some people see the same illusion completely differently. Others notice details their date missed entirely. You’ll probably learn as much about each other’s personalities as you do about perception. ## Established Couples Been together for months or years? Twist works just as well. You’ll compare what you see, challenge each other, laugh at who’s getting fooled the most and probably leave with dozens of photos you’ll actually want to keep. ## Make the Most of Your Date ### 📸 Take Photos You’ll Actually Keep Use the photo stations throughout the museum so both of you can be in the picture. Rather than one person always being behind the camera, you’ll leave with memories you can both look back on. ### 👀 Compare What You See One of the best parts of Twist is discovering that you aren’t always seeing the same thing. Talk about what looks different. What did you both notice first? Whose brain gets fooled most easily? ### 🧠 Discover the Science Together Take time to read the exhibit plaques. You’ll discover how each illusion works and you might even start spotting similar examples in everyday life. ### 🏁 Challenge Each Other Make it competitive. Who can complete the **See-Say** challenge quickest? Who makes the fewest mistakes? Make it interesting by adding a forfeit, such as the loser buys the coffee afterwards. ### 💃 Show Off Your Moves The Video Wall is your chance to embarrass yourselves together. Sometimes the best dates are the ones where nobody takes themselves too seriously. ### 👶 Curious What Your Future Kids Might Look Like? Take a seat at the **See Yourself** table. It combines features from both faces into one. It’s funny, it’s surprising and it’s guaranteed to spark conversation. ### 📸 Get Creative The Clone Table, Warp Room, Beuchet Chair, Ames Room, Falling Up Room and the Infinity Room etc. aren’t just illusion exhibits, they’re also some of the best photo opportunities in London! ### 🎧 Put Your Hearing to the Test Head to the Sound Lab and see who can identify the most sounds correctly. The winner gets bragging rights and the loser gets an excuse for the next time they’re accused of not listening! ### 🎁 Finish with a Gift End your visit by choosing something from the gift shop. A small souvenir is a nice reminder of a great day together and the cherry on top of a great date. ## Turn Your Date Into a Full Day Out Twist sits right in the heart of London’s West End, making it easy to build an entire day around your visit. Ideas include: ☕ Coffee before your visit. 🛍 Browse the shops along Oxford Street. 🍜 Lunch or dinner in Soho or Fitzrovia. 🌳 Walk through Hyde Park if the weather’s nice. 🍸 Finish with cocktails nearby. One booking can easily become a full day out. If it’s a first date, keep it flexible and have some options in your mind about where to go after if the date is going well and you don’t want it to end. ## Ready to Plan Your Date? Whether it’s your first date or your hundredth, Twist Museum offers something different. You’ll laugh, learn, take incredible photos and probably discover that you don’t always see the world in quite the same way. **[Book your tickets today](https://twistmuseum.com/book-tickets/ "Book Tickets") and start seeing things differently, together.** ![](https://twistmuseum.com/wp-content/uploads/2026/06/12-32x0-c-default.png) --- ### [How Your Brain Gets Fooled: A Beginner's Guide to Perception Science](https://twistmuseum.com/stories/how-your-brain-gets-fooled-a-beginners-guide-to-perception-science/) **Published:** July 28, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # How Your Brain Gets Fooled: A Beginner’s Guide to Perception Science Most of us think that seeing and perceiving are the same thing. We open our eyes, light enters them, and we assume our brain simply records what’s in front of us. But that’s not actually how visual perception works. Your eyes capture raw visual information, but your brain is responsible for interpreting it. That interpretation isn’t fixed, it changes depending on context, expectations and previous experiences. The image reaching your eyes may stay the same, while your brain’s understanding of it shifts completely. That’s why two people can look at the same scene and notice different things, and why optical illusions can be so convincing. In this beginner’s guide, we’ll explain how the brain processes images, why visual perception isn’t always reliable, and how perception science helps us understand the fascinating ways our minds interpret the world. ## What Visual Perception Actually Is Visual perception is the process your brain uses to turn raw information from your eyes into a meaningful understanding of the world around you. This is different from simply seeing. Seeing is the physical process. Light enters your eyes, is focused onto the retina and converted into electrical signals that travel to the brain. Perception is what happens next. Your brain analyses those signals, identifies shapes, colours, movement, depth and objects, then combines them into a picture that makes sense. Within fractions of a second, it decides what you’re looking at, how far away it is, whether it’s moving and whether it’s important enough to pay attention to. In other words, your eyes collect information, but your brain creates your experience of reality. ## The Brain as a Prediction Machine, Not a Camera Many people imagine the brain works like a camera, recording everything exactly as it appears. In reality, it’s much closer to a prediction machine. Your brain constantly combines incoming visual information with previous knowledge to build its best guess of what’s happening around you. Rather than processing every tiny detail from scratch, it relies on shortcuts based on experience. For example, imagine you’re looking at a shaded sphere. Without realising it, your brain assumes light usually comes from above because that’s how sunlight and indoor lighting typically behave. That assumption helps it decide whether the sphere appears to bulge outwards or curve inwards. If the lighting is reversed, your brain can interpret the exact same image completely differently. These predictions make perception incredibly fast and efficient, but they also explain why our brains can sometimes be fooled. ## Why Context Changes What You “See” One of the most remarkable features of perception is that what surrounds an object changes how we experience it. A grey square placed on a dark background often appears lighter than the identical grey square placed on a white background. Similarly, two objects of exactly the same size can appear dramatically different depending on the size of the objects around them. Your brain isn’t judging colours or sizes in isolation. Instead, it’s constantly comparing everything within a scene to create contrast and meaning. This ability is enormously useful in everyday life. It helps us recognise faces in different lighting conditions, judge distances while walking and quickly spot objects in busy environments. However, these same shortcuts also make us vulnerable to visual tricks and illusions. ## When Perception Gets It Wrong Most people associate perception errors with optical illusions, but they happen far more often than we realise. Road markings are deliberately designed to influence how drivers judge speed. Architects use perspective to make buildings appear taller, wider or more imposing. Interior designers manipulate lighting, mirrors and colour to make rooms feel larger than they really are. Even something as simple as watching a film demonstrates how your brain fills in missing information. A series of still images shown rapidly creates the convincing illusion of continuous movement. Optical illusions simply exaggerate these everyday processes, making them easier to observe. If you’d like to explore this in more detail, read our companion guide: [**How Do Optical Illusions Actually Work?**](https://twistmuseum.com/stories/how-do-optical-illusions-work/ "How Do Optical Illusions Work? The Science Behind What You See"), where we explain the psychology behind some of the world’s most famous illusions. ## Seeing Perception Science in Action Reading about perception science is one thing. Experiencing it is another. At Twist Museum, perception isn’t explained through diagrams alone, it’s something you can step inside. Rooms like the Ames Room demonstrate how your brain interprets size and perspective, while spaces such as the Warp Room challenge your understanding of balance, movement and spatial awareness. Throughout the museum, interactive exhibits invite you to test your own assumptions about colour, depth, motion and scale. Rather than telling you your brain can be fooled, they let you experience it for yourself. ## Discover How Your Brain Really Sees the World Understanding visual perception is the first step towards appreciating just how extraordinary the human brain really is. Every second, it transforms millions of pieces of visual information into a seamless picture of reality using assumptions, predictions and shortcuts that usually work remarkably well. Occasionally, though, those shortcuts reveal themselves. That’s when perception science becomes truly fascinating. If you’re ready to see your own brain get fooled, explore our interactive exhibits, discover the science behind perception and experience the world’s most surprising illusions firsthand. [**Book your visit today**](https://twistmuseum.com/book-tickets/ "Book Tickets") ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_Science_Module-32x0-c-default.jpg) If you’d like to explore the science behind these exhibits in more detail, visit our **Science Hub**, where you’ll find articles explaining the psychology and neuroscience behind many of the experiences you’ll encounter during your visit. --- ### [Out of the Classroom: London's Best Educational Attractions](https://twistmuseum.com/stories/out-of-the-classroom-londons-best-educational-attractions/) **Published:** July 28, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # Out of the Classroom: London’s Best Educational Attractions As children head back to school in September, learning naturally comes back into focus, but education doesn’t have to be confined to the classroom. Some of the most memorable lessons happen through exploration, experimentation and play. London is home to some of the UK’s best educational attractions, offering hands-on experiences that bring science, history, art and culture to life. Whether you’re a parent looking to extend learning beyond school, a teacher planning an inspiring trip, or simply searching for engaging family days out, the capital has plenty to offer. Here’s our pick of London’s best educational attractions where curiosity comes first and learning happens through doing. ## Why “Educational” Doesn’t Have to Mean a Worksheet Children absorb information best when they’re actively involved. Instead of memorising facts from a textbook, they develop deeper understanding by asking questions, solving problems and experiencing concepts for themselves. That’s why immersive attractions have become such valuable learning environments. Interactive exhibits encourage visitors to experiment, observe, discuss and think critically, helping reinforce classroom topics in ways that feel exciting rather than academic. Whether it’s exploring the science of light, understanding history through artefacts or discovering how our brains interpret the world around us, experiential learning makes complex subjects easier to understand and far more memorable. ## Best for Science and How Things Work ### Twist Museum Twist Museum offers a unique way to explore science through perception. Across more than 80 interactive exhibits, visitors discover how light, colour, sound and the brain work together to shape the way we experience the world. Rather than reading information panels, visitors become part of the exhibits themselves. Optical illusions, immersive rooms and interactive installations encourage discussion around neuroscience, psychology and physics, making it an excellent choice for children learning about STEM subjects. For schools looking to explore the science behind perception, visit our [**Science Hub**](https://twistmuseum.com/science/ "The Science") or read our [**School Trips Booking Guide**](https://twistmuseum.com/stories/how-to-book-a-school-trip-to-twist-museum-everything-teachers-need-to-know/ "How to Book a School Trip to Twist Museum: Everything Teachers Need to Know") to learn more about educational visits. ### Science Museum One of London’s most popular museums, the Science Museum offers everything from space exploration and engineering to medicine and technology. Interactive galleries allow children to experiment with scientific concepts through hands-on exhibits, making complex ideas accessible for a wide range of ages. ### Royal Observatory Greenwich Perfect for aspiring astronomers, the Royal Observatory introduces visitors to astronomy, navigation and timekeeping. Standing on the Prime Meridian and exploring the history of scientific discovery provides a fascinating connection between classroom learning and real-world exploration. ## Best for History and Culture ### British Museum The British Museum offers an extraordinary journey through human history, showcasing artefacts from ancient civilisations around the world. From Egyptian mummies to the Rosetta Stone, it’s an excellent destination for bringing history lessons to life. ### Museum of London Docklands Discover London’s maritime history, the growth of trade and the development of the city’s famous docks. Interactive galleries help younger visitors understand how London has evolved over centuries. ### Tower of London History feels tangible inside one of Britain’s most iconic landmarks. Visitors can explore medieval towers, discover stories of kings and queens, and see the Crown Jewels while learning about nearly 1,000 years of British history. ## Best for Hands-On, Interactive Learning ### Twist Museum If your child learns best by doing rather than watching, Twist Museum is one of London’s most immersive educational attractions. Every exhibit encourages participation. Walk through gravity-defying spaces, experiment with mirrors and reflections, explore rooms that challenge balance and perspective, and discover how easily our brains can be fooled. Unlike traditional museums where visitors are encouraged to look but not touch, Twist Museum is designed for interaction. The experience naturally encourages problem-solving, observation and discussion, making it ideal for families, school groups and curious minds of all ages. If you’re planning a family visit, take a look at our [**Age-by-Age Kids Guide**](https://twistmuseum.com/stories/is-twist-museum-good-for-kids-age-guide/ "Is Twist Museum Good for Kids? An Age-by-Age Guide") to find out which exhibits younger and older children enjoy most. ### Young V&A Designed specifically with children in mind, Young V&A encourages creativity through design, making, play and imagination. Interactive displays allow young visitors to experiment with art, engineering and storytelling. ### Discover Children’s Story Centre Ideal for younger children, this interactive attraction combines literature with imaginative play through immersive storytelling spaces, helping develop creativity, communication and confidence. ## Making the Most of a Back-to-School Day Out Educational days out don’t have to feel like extra homework. In fact, they’re often most effective when children don’t realise they’re learning. Before your visit, encourage children to think about questions they’d like answered. Afterwards, talk about what surprised them most, discuss their favourite exhibits or challenge them to explain something they discovered during the day. Teachers planning educational visits can also reinforce classroom topics by linking exhibits to current curriculum themes, while parents can turn everyday conversations into opportunities for further learning. ## Continue Learning at Twist Museum London offers no shortage of fantastic educational attractions, from world-famous museums to immersive experiences that challenge the way we think. If you’re looking for an attraction that combines science, creativity and hands-on discovery, Twist Museum is a brilliant place to continue learning beyond the classroom. Whether you’re planning a family day out or organising an educational visit, Twist Museum encourages curiosity through interaction, helping visitors of all ages explore the fascinating science behind perception. [**Book your visit today**](https://twistmuseum.com/book-tickets/ "Book Tickets"), explore our [**Science Hub**](https://twistmuseum.com/science/ "The Science"), or read our [**School Trips Booking Guide**](https://twistmuseum.com/stories/how-to-book-a-school-trip-to-twist-museum-everything-teachers-need-to-know/ "How to Book a School Trip to Twist Museum: Everything Teachers Need to Know") to start planning your next educational adventure. ![](https://twistmuseum.com/wp-content/uploads/2026/06/6-1-32x0-c-default.png) --- ### [How to Book a School Trip to Twist Museum: Everything Teachers Need to Know](https://twistmuseum.com/stories/how-to-book-a-school-trip-to-twist-museum-everything-teachers-need-to-know/) **Published:** July 22, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # How to Book a School Trip to Twist Museum: Everything Teachers Need to Know Planning a school trip can feel like a project in itself. From completing risk assessments and organising transport to demonstrating clear curriculum links, teachers have plenty to consider before a visit gets the green light. The good news is that choosing the right venue makes much of that process easier. Twist Museum offers more than an enjoyable day out. Through interactive exhibits exploring perception, light, space and the science behind optical illusions, it provides a hands-on learning experience that encourages curiosity, critical thinking and discussion. Whether you’re planning a STEM enrichment day, a science-focused educational visit or a cross-curricular trip, here’s everything you need to know about booking a school visit to Twist Museum. ## Why Twist Museum Works as a Curriculum-Linked Trip The best educational visits don’t just entertain, they reinforce classroom learning in memorable ways. At Twist Museum, students experience scientific concepts first-hand by exploring how their brains interpret the world around them. Throughout the museum, pupils encounter exhibits that naturally support topics including: - **Light and optics** – Discover how reflections, mirrors and lighting influence what we see. - **Perception and the brain** – Explore how the brain processes visual information and why optical illusions work. - **Perspective and scale** – Investigate how changes in viewpoint can dramatically alter our perception of size, distance and shape. - **Scientific observation** – Encourage students to question assumptions, test ideas and discuss why different people experience the same illusion differently. The interactive nature of the museum encourages students to predict outcomes, make observations and evaluate what they experience, which are skills that underpin scientific enquiry across the curriculum. Teachers can also position the visit as an opportunity to develop wider learning objectives, including: - Critical thinking - Problem solving - Observation skills - Communication and discussion - Creative thinking - Understanding how science applies to everyday life Rather than simply reading about perception in a classroom, students actively experience it for themselves, creating memorable learning moments that continue long after the visit. For more on the science behind our exhibits, explore our [**Science** **hub**](https://twistmuseum.com/science/ "The Science"), and discover how art, psychology and neuroscience combine to challenge perception. ## What Age Groups and Key Stages Is It Suitable For? Twist Museum welcomes a wide range of school groups, making it suitable for both primary and secondary education. ### Primary Schools (Key Stage 2) Older primary pupils particularly enjoy the interactive exhibits, which provide accessible introductions to topics such as light, reflection, perspective and how the brain interprets visual information. Twist encourages questioning and curiosity while giving pupils opportunities to discuss what they observe together. ### Secondary Schools (Key Stages 3–5) For older students, the exhibits become valuable discussion starters for more advanced topics including psychology, neuroscience, physics, visual perception and critical thinking. Many rooms also encourage students to think about how easily our senses can be fooled, supporting classroom conversations around evidence, observation and scientific reasoning. ### Mixed-Year Groups Twist Museum is well suited to mixed-age visits. Because students move through the museum at their own pace, teachers can adapt discussions and learning outcomes to suit different year groups without changing the overall experience. ### Younger Visitors Younger children will still have plenty of fun exploring the interactive exhibits and immersive spaces. While they may not fully understand the scientific concepts behind every illusion, the experience is designed to spark curiosity and encourage questions, making it an engaging introduction to the fascinating world of perception. If you’re visiting with younger children, our age guide provides additional information about what different age groups can expect. ## How to Book – Group Rates, Availability and Lead Times Booking a school visit is straightforward, and planning ahead helps secure your preferred date. ### Book Early If you have particular dates in mind, book early to avoid disappointment. Booking several months in advance is recommended if possible. ### Group Rates We’re proud to offer heavily discounted rates for school groups. For school group bookings of 10 students or more: 🎟️ Student tickets from just £10 each 👩‍🏫 1 free adult ticket for every 10 students 🎟️ Additional teacher tickets for £16.50 each ### Request a Quote To receive tailored pricing, simply complete our [School Trip Enquiry Form](https://twistmuseum.com/teachers-contact/ "Teachers – Contact"). Our team can advise on availability, pricing and the best visit options for your group. ## Planning the Day – Risk Assessments, Timings and Facilities Successful educational visits rely on good planning. Twist Museum aims to make logistics as straightforward as possible for teachers and group organisers. ### Risk Assessments Risk assessment information is available to support your school’s planning process and help complete internal documentation. ### Accessibility The museum is designed to be welcoming and accessible for visitors with a range of needs. All exhibits apart from two are wheelchair accessible. If your group has specific accessibility requirements, it’s worth discussing these during the booking process so appropriate arrangements can be made. ### Facilities We want your visit to run as smoothly as possible, so we’ve made sure the essentials are covered. The museum has toilet facilities, including accessible toilets and baby changing facilities, as well as free lockers for storing belongings during your visit. If you’re bringing younger children, there’s also a dedicated buggy parking area. For lunch breaks, groups are welcome to use our auditorium, which provides space to eat packed lunches. If you have any additional questions before your visit, a member of our School Trips team will be happy to help with anything from arrival arrangements to planning your day. ### Staff Supervision Schools remain responsible for ensuring appropriate staff-to-pupil ratios throughout the visit in accordance with their own safeguarding and educational visit policies. ### Easy Central London Location Being located on Oxford Street and a 1 minute walk from Oxford Circus Underground Station, Twist Museum is easy to reach by public transport, making it a practical addition to a wider educational visit to central London if desired. ## School Trip and Classroom Resources A great school trip doesn’t end when students leave the venue. Our dedicated education programme helps teachers connect the experience back to the classroom with curriculum-linked resources developed by teachers alongside Science Magician Dr Matt Pritchard. The School Resources Pack includes: 🌀 Activities to introduce key concepts before your visit 🌀 An interactive Twist Challenge to complete around the museum 🌀 Classroom activities to reinforce learning after the trip 🌀 Subject-specific resources that encourage further exploration Designed to support teaching across multiple subjects, these resources help students reflect on what they’ve experienced while extending discussions long after the visit. ## Book Your School Visit If you’re looking for engaging school trips in London that combine science, creativity and hands-on learning, Twist Museum offers an educational experience that’s both memorable and curriculum relevant. To discuss your requirements, request a quote or check availability, please complete the [**School Trip Enquiry Form**](https://twistmuseum.com/teachers-contact/ "Teachers – Contact"). Our team will be happy to help you plan a visit that works for your pupils, your timetable and your learning objectives. ![](https://twistmuseum.com/wp-content/uploads/2026/06/3-1-32x0-c-default.png) --- ### [Is Twist Museum Good for Kids? An Age-by-Age Guide](https://twistmuseum.com/stories/is-twist-museum-good-for-kids-age-guide/) **Published:** July 22, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # Is Twist Museum Good for Kids? An Age-by-Age Guide If you’re planning a family day out in London, one of the first questions you’ll probably ask is whether an attraction is right for your child’s age. The answer at Twist Museum is normally always yes, but with a few honest caveats. Unlike traditional museums, Twist is made up of more than 80 interactive exhibits and immersive illusion rooms. Some are bright, colourful and playful, while others use low lighting, mirrors or sensory effects that may be better suited to older children. Here’s an age-by-age guide to help you decide whether Twist Museum is the right fit for your family. ## Is Twist Museum Suitable for Toddlers and Under-5s? Twist Museum can absolutely be enjoyed by younger children, but it’s worth knowing that some experiences are better suited to this age group than others. Many of our bright, interactive installations encourage little ones to explore through movement, colour and play. Family favourites such as the **Kaleidoscope Tunnel** and the **Video Wall** create a fun visual experience, while photo-friendly exhibits like the **Clone Table** often become highlights for both children and parents. However, some illusion rooms use darker lighting, mirrors or more immersive sensory effects. Young children who are sensitive to loud sounds or unfamiliar environments may find certain spaces a little overwhelming. The **Sound Lab**, for example, contains immersive audio elements that some younger visitors may prefer to move through more quickly. The good news is that your visit is entirely self-guided, so you can explore at your own pace, spend longer in favourite rooms and simply skip any spaces that don’t suit your child. ## The Sweet Spot — Why Ages 6–12 Get the Most Out of It For many families, this is where Twist Museum really shines. Children aged between 6 and 12 are naturally curious, love hands-on activities and are regularly asking how and *why* things work. Twist encourages exactly that type of exploration. Rather than looking at exhibits behind glass, children become part of the illusions themselves. They’ll experiment with perspective, discover how colour changes what we see, play with reflections and challenge their own senses through interactive experiences. Many of the exhibits also reinforce topics children encounter at school, including: - Light and colour - Reflection and mirrors - Perspective - Human perception - How the brain processes visual information Of course, it never feels like a classroom. Children are too busy laughing, experimenting and taking photos to realise they’re learning along the way. Because so many rooms encourage participation rather than observation, this age group tends to stay engaged throughout the experience. ## Will Teenagers Actually Enjoy It? If you’re worried your teenager will think a museum sounds boring, Twist Museum is very different from what they might expect. Many of the exhibits are designed to be experienced, photographed and shared. From impossible perspectives to mind-bending illusion rooms, there are plenty of opportunities to capture unique photos and videos. Teenagers also tend to enjoy the more challenging installations that encourage them to question what they’re seeing and figure out how each illusion works. Rather than reading information panels, they’re actively solving visual puzzles and testing their perception. It’s also an experience that’s easy to enjoy with friends or siblings, as many exhibits naturally become friendly competitions over who can spot the illusion first or capture the most creative photo. Whether they’re interested in science, art, psychology or simply creating great social media content, there’s usually something that will capture their attention. ## Visiting With a Mixed-Age Group One of the biggest advantages of Twist Museum is that families don’t all have to experience it in exactly the same way. As the museum is self-guided, there’s no fixed route or timed presentation to keep up with. Grandparents can take their time reading about the science behind the illusions while younger children can revisit their favourite exhibits, and teenagers can spend however long it takes them to snap the perfect photo for their feed. Many of the larger installations have broad appeal across generations, making it easy for everyone to enjoy the experience together before splitting naturally as different family members explore at their own pace. Whether you’re visiting with toddlers, school-age children, teenagers or grandparents, everyone experiences the same rooms differently, which is part of what makes Twist so enjoyable. ## Planning Your Family Visit A little planning can help you get even more from your visit. If you’re bringing younger children, mornings (especially during the week) are often less busy and provide a more relaxed experience with extra space to explore at your own pace. Families visiting during weekends or school holidays may wish to book in advance to secure their preferred entry time. If you’re visiting as a family, it’s worth checking our [**Family Tickets**](https://twistmuseum.com/book-tickets/ "Book Tickets") for the best value. Twist Museum has pushchair parking area and baby-changing facilities, helping make your visit as comfortable as possible. Whatever age your kids are, there’s something for everyone at Twist. **[Book your tickets](https://twistmuseum.com/book-tickets/ "Book Tickets") to Twist Museum and discover an interactive day out where curiosity, creativity and fun come together.** ![](https://twistmuseum.com/wp-content/uploads/2026/07/Content-Spots-1500-x-1000-32x0-c-default.png) Before your visit, you can also browse some of our most popular exhibits—including the **Kaleidoscope Tunnel**, **Clone Table** and **Sound Lab**—to get an idea of which experiences your family will enjoy most. --- ### [How Do Optical Illusions Work? The Science Behind What You See](https://twistmuseum.com/stories/how-do-optical-illusions-work/) **Published:** July 17, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # How Do Optical Illusions Actually Work? The Science Behind What You See Have you ever looked at an image that seemed to move, stared at two identical lines that somehow appeared different lengths, or stepped into a room where one person suddenly looked twice as tall as another? If so, you’ve experienced the fascinating world of optical illusions. But here’s the surprising part: optical illusions don’t actually trick your eyes. They trick your brain. Every second, your eyes collect an enormous amount of visual information, but it’s your brain that decides what you’re actually seeing. Rather than acting like a camera that records reality exactly as it is, your brain constantly interprets, predicts and fills in missing information to create the picture you experience. Most of the time, these shortcuts help us navigate the world quickly and efficiently. Occasionally, however, they lead us to perceive something that isn’t quite there. That’s why optical illusions have fascinated scientists, artists and psychologists for centuries. They reveal just how remarkable and sometimes surprisingly unreliable our perception can be. At Twist Museum, every exhibit has been designed to explore this relationship between vision, perception and reality. Before you experience these illusions for yourself, let’s take a closer look at what an optical illusion really is—and why your brain can’t resist being fooled. ## What Is an Optical Illusion, Really? At first glance, an optical illusion might seem like a trick played on your eyes. In reality, it’s much more interesting than that. An optical illusion occurs when there’s a mismatch between what’s physically in front of you and what your brain believes it’s seeing. Your eyes simply detect light, colour, shape and movement. It’s your brain that takes all of that information and transforms it into the image you experience. Most of the time, this process works incredibly well. Your brain is constantly making rapid decisions about distance, size, colour and depth, allowing you to make sense of the world in a fraction of a second. Without these shortcuts, everyday tasks like crossing the road, catching a ball or recognising a familiar face would be much slower. However, because your brain relies on these shortcuts, it can occasionally draw the wrong conclusion. Optical illusions take advantage of this by presenting visual information that causes your brain to interpret reality differently from what’s actually there. Scientists generally group optical illusions into three main categories. ### Literal Illusions Literal illusions occur when your brain combines different parts of an image to create something that isn’t really there. A famous example is the classic image that can be seen as either a duck or a rabbit. The picture itself never changes, but your brain switches between two equally valid interpretations. ![Pink rabbit humanoid in a pastel shirt and Union Jack leggings holds sunglasses in a split-color, retro cafe and grayscale dining room setting.](https://twistmuseum.com/wp-content/uploads/2026/07/Twist_Summer_WebAssets_ContentSpots_1500x1000e.png) ### Physiological Illusions Physiological illusions happen because your eyes and visual system become overstimulated. Looking at bright colours, repeated patterns or high-contrast images can temporarily affect the way your visual system responds, sometimes creating afterimages, movement or colour shifts that don’t actually exist. ![Two girls with braided hair stand before wall-mounted black-and-white portraits in a gallery, studying the art side by side.](https://twistmuseum.com/wp-content/uploads/2026/06/6-1.png) ### Cognitive Illusions Cognitive illusions are perhaps the most fascinating because they rely on the assumptions your brain makes about the world around you. Your brain uses previous experiences, perspective, lighting and context to interpret what it sees. When those assumptions are manipulated, you might believe one object is larger than another, that a room has impossible proportions or that something is moving when it’s completely still. ![Twist Museum Warp Room](https://twistmuseum.com/wp-content/uploads/2025/08/9.jpg) Many of the exhibits at Twist Museum are built around these cognitive principles, demonstrating just how easily our brains can be persuaded to see something different from reality. Understanding these different types of optical illusions is the first step towards answering an even bigger question: if our eyes simply collect information, how does the brain turn that information into the reality we experience? ## How Your Brain Turns Light Into “Reality” It might feel as though your eyes show you the world exactly as it is, but that’s not actually what happens. Your eyes don’t “see” in the way most people imagine. Their job is simply to detect light. Tiny light-sensitive cells at the back of your eyes, known as rods and cones, convert light into electrical signals and send them to your brain through the optic nerve. It’s only when those signals reach your brain that vision really begins. Rather than creating a perfect recording of the world, your brain builds a best-guess version of reality using the information it receives. It combines what your eyes are telling it with everything it already knows about the world, including your past experiences, memories, expectations and a series of mental shortcuts that help you process visual information almost instantly. These shortcuts are incredibly useful. Imagine if your brain had to carefully analyse every colour, shadow, edge and movement every time you looked around a room. Even the simplest tasks would take far too long. Instead, your brain makes rapid predictions about what you’re likely to be seeing, allowing you to react almost immediately. Most of the time, these predictions are remarkably accurate. But optical illusions are specifically designed to exploit those shortcuts, creating situations where your brain reaches the wrong conclusion. ### Your Brain Is Constantly Filling in the Gaps One of the most fascinating examples of this is your blind spot. Every eye has a small area on the retina where the optic nerve leaves the eye. Because there are no light-detecting cells in this area, there is technically a hole in your vision, yet you’ve probably never noticed it. That’s because your brain automatically fills in the missing information using what’s surrounding it. It doesn’t leave a black circle in your vision, instead it simply creates what it believes should be there. It’s such a seamless process that most people never realise it’s happening. This is just one example of how your brain isn’t recording reality; it’s constantly reconstructing it. ### Assumptions Help Us Understand the World Your brain also makes assumptions about how the world works. For example, it generally assumes that: - Light comes from above - Objects further away appear smaller - Parallel lines stay parallel - Familiar objects have predictable sizes These assumptions are usually correct, so they help us judge distance, recognise faces and move through our environment quickly and safely. But when an artist or designer deliberately manipulates these visual cues, your brain continues applying the same rules, even when they no longer produce the correct answer. That’s why an optical illusion can make two identical lines appear different lengths, convince you that a flat image has depth, or make someone look impossibly tall or surprisingly tiny. ### Context Changes Everything Another reason optical illusions are so effective is that your brain rarely judges objects in isolation. Instead, it constantly compares what it’s looking at with everything around it. A grey square, for example, can appear lighter or darker depending on the background it’s placed against. A circle can seem larger or smaller depending on the size of the circles surrounding it. Even colours can appear to change without the colour itself changing at all. Your brain isn’t making a mistake, it is doing exactly what it evolved to do: interpreting information based on context. This ability usually helps us understand a complex world quickly. Optical illusions simply demonstrate that context can sometimes lead our perception in unexpected directions. ![CTeacher explaining how an illusion works on a school trip at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/06/3-1.png) ### Why Twist Museum Feels So Convincing Every exhibit at Twist Museum has been designed around these same principles. Rather than relying on digital effects or camera tricks, many of our experiences use carefully engineered perspectives, lighting, reflections and spatial design to encourage your brain to interpret the environment in a particular way. Take the famous Ames Room, for example. At first glance, it appears to be an ordinary rectangular room. But hidden angles and distorted proportions mean your brain interprets the space incorrectly. As a result, someone standing in one corner appears to shrink while someone in the opposite corner seems to grow dramatically, even though both people remain exactly the same size. The room hasn’t changed. Your eyes are working perfectly. It’s your brain that’s making sense of the information it receives and that’s precisely what makes the illusion so powerful. Once you understand that your brain is constantly predicting, interpreting and reconstructing reality, optical illusions become much more than clever tricks, they become fascinating demonstrations of how we experience the world every single day. ![Two friends experience the mind-bending illusion of the Ames room](https://twistmuseum.com/wp-content/uploads/2023/10/2_1023_GROUP.jpg) ## Why Even the Smartest Brains Get Fooled One of the most surprising things about optical illusions is that understanding how they work doesn’t stop them from working. Even after you’ve learned the science behind an illusion, your brain will often continue to perceive it in exactly the same way. You might know two lines are the same length, that a room isn’t really changing size or that an object isn’t moving, but you’ll still experience the illusion. That’s because optical illusions don’t exploit a lack of intelligence or attention. They take advantage of the automatic processes your brain performs every second of every day. Most of the visual decisions your brain makes happen without you even realising it. By the time you’re consciously aware of what you’re looking at, your brain has already interpreted the information and created a version of reality that feels completely convincing. In other words, you don’t get to choose what you see, your brain has already made the decision for you. This is why optical illusions have become such valuable tools in psychology and neuroscience. Researchers use them to better understand how the brain processes visual information, makes predictions and constructs our experience of the world. If an illusion consistently tricks thousands of people in the same way, it provides important clues about the shortcuts our brains naturally rely on. ### We Don’t All See the Same Thing Although many optical illusions affect people in similar ways, no two brains are identical. Factors such as age, previous experiences, culture and even the way our brains are wired can influence how strongly we experience certain illusions. For example, someone who has spent years drawing or working with perspective may notice visual cues that others overlook. Young children, whose understanding of depth and scale is still developing, sometimes experience certain illusions differently from adults. Some illusions also produce different responses depending on lighting conditions, viewing angle or even how long you’ve been looking at them. This variation is one of the reasons Twist Museum is such a popular experience for families, friends and school groups. It’s common to hear one person confidently explain what they’re seeing, only for someone standing right beside them to describe something completely different. Neither person is necessarily wrong. They’re simply interpreting the same visual information in different ways. ### The Science Is Only Half the Story Understanding the psychology behind an illusion can make it even more fascinating, but it rarely takes away the sense of wonder. Knowing *why* the Ames Room works doesn’t stop someone from laughing when their friend suddenly appears twice their height. Understanding how colour perception changes won’t stop your brain from experiencing it. The illusion continues because the underlying processes are automatic. They happen before logic has a chance to step in. That’s what makes optical illusions so memorable. They remind us that perception isn’t a perfect reflection of reality. Instead, it’s an extraordinary collaboration between our eyes and our brains, constantly interpreting, predicting and sometimes getting it gloriously wrong. ![A pink bunny-costumed performer does a handstand in a neon pink hallway while children in pink outfits pose and play nearby.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000c.png) ## Experience the Science of Illusion at Twist Museum Now you know the secret behind optical illusions, the real fun is experiencing them for yourself. Understanding the science doesn’t stop your brain from being fooled. In fact, it often makes the experience even more fascinating. Once you realise how much your brain relies on assumptions, context and past experience to make sense of the world, you’ll begin to notice these processes everywhere. At Twist Museum, you’ll discover more than 80 interactive exhibits that challenge your perception, spark curiosity and encourage you to question what you see. Whether you’re shrinking in the Ames Room, stepping through the Colourless Corridor or capturing incredible perspective-warping photos, every exhibit has been designed to demonstrate the remarkable science behind human perception. Perfect for families, couples, friends, school groups and anyone with a curious mind, Twist Museum offers an unforgettable experience where art, psychology and neuroscience come together in one truly immersive attraction. So, are you ready to put your brain to the test? **[Book your tickets](https://twistmuseum.com/book-tickets/ "Book Tickets") today and experience the science of illusion for yourself at Twist Museum – The Way I See Things.** ![](https://twistmuseum.com/wp-content/uploads/2026/07/Colourless-Room-4-32x0-c-default.png) If you’d like to explore the science behind a specific exhibit, we’ve created detailed guides explaining how each illusion works, what makes it so convincing and how to get the most out of your visit. --- ### [The Science](https://twistmuseum.com/science/) **Published:** August 17, 2022 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets/) ![](https://twistmuseum.com/wp-content/uploads/2025/02/1_Science_Hero.jpg) # The Science of Illusions ## It is through science that we can understand illusions as visual or sensory experiences that differ from reality. ## So, what are illusions? Our senses are amazing. They have evolved to allow us to accurately experience a huge range of things, including colours, shapes, sounds, textures, tastes, smells, heat, location, direction etc… Not only this, but we can accurately experience these things in very different conditions, from bright sunlight to the glow of a TV, from sweltering heat to frost, underwater, zooming past things in a car… the way our senses can adapt is remarkable. But because our senses are so powerful and flexible, very rarely but sometimes they get it wrong. When we fail to perceive things accurately and experience things that aren’t there, this creates an illusion. ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_Science_Module-32x0-c-default.jpg) That is what makes optical illusions so special. They give us an insight into how we interact with the world, how our senses work, and they show us how brilliantly our minds are able to get it right most of the time. The intriguing thing is that, even when we understand how an illusion works, our senses keep getting it wrong. This is how illusions teach us about the philosophy and psychology of perception. And how they give us rare, mind-bending experiences. At Twist Museum, we have worked with Professor Fiona Macpherson and various leading artists to bring to life the science and philosophy of perception and illusion. [Book a ticket](https://twistmuseum.com/book-tickets/ "Book Tickets") to our museum of illusions and enter a playground for your perception, to explore them all. ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_Science_Module-32x0-c-default.jpg) ## Example Illusion Text about how it works. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum ![](https://twistmuseum.com/wp-content/uploads/2022/09/Screenshot-2022-09-15-at-09.09.21-32x0-c-default.png) ## Professor Fiona Macpherson We are proud to be working with Professor Fiona Macpherson at the University of Glasgow, where she is Director of the Centre for the Study of Perceptual Experience. She was elected a Fellow of the Royal Society of Edinburgh in 2017 and a member of Academia Europaea in 2018. Her research concerns include the nature of consciousness, perceptual experience, and the metaphysics of mind. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Fiona-Macpherson-007-small-32x0-c-default.png) ## **Professor Nicholas Wade** Professor Nicholas Wade is a British psychologist and academic who specialises in unravelling the complexities of human vision and perception. His work delves into how we understand space and motion, explores the history of visual science, and bridging the gap between art, science and education. His global collaborations with the likes of Patrick Hughes and Calum Colvin make his research an intriguing exploration of perception, history and creativity. ![](https://twistmuseum.com/wp-content/uploads/2023/11/new_nw1-32x0-c-default.jpg) ### Related Articles - ![Two friends experience the mind-bending illusion of the Ames room](https://twistmuseum.com/wp-content/uploads/resized/2023/10/2_1023_GROUP-768x512-c-center.jpg) ![Two friends experience the mind-bending illusion of the Ames room](https://twistmuseum.com/wp-content/uploads/2023/10/2_1023_GROUP.jpg) ### The Psychology of Wonder: Why Humans Are Drawn to Illusions Why does being tricked feel so good? Explore the psychology of wonder, curiosity and awe! [ The Psychology of Wonder: Why Humans Are Drawn to Illusions ](https://twistmuseum.com/stories/psychology-of-wonder-why-humans-are-drawn-to-illusions/) - ![Teacher explaining how an illusion works on a school trip at Twist Museum](https://twistmuseum.com/wp-content/uploads/resized/2026/06/3-1-768x512-c-center.png) ![Teacher explaining how an illusion works on a school trip at Twist Museum](https://twistmuseum.com/wp-content/uploads/2026/06/3-1.png) ### How Do Optical Illusions Work? Optical illusions trick your brain, not just your eyes. Discover the different types of illusions and the science behind what you see. [ How Do Optical Illusions Work? The Science Behind What You See ](https://twistmuseum.com/stories/how-do-optical-illusions-work/) - ![The Girl with a Pearl Earring is an exhibit that displays two images of the same girl – one appearing in black and white and one appearing in colour.](https://twistmuseum.com/wp-content/uploads/resized/2025/05/Twist-Event-Image-3-768x512-c-center.jpg) ![The Girl with a Pearl Earring is an exhibit that displays two images of the same girl – one appearing in black and white and one appearing in colour.](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-3.jpg) ### Can you work out this baffling optical illusion? Baffling optical illusion tricks the brain into seeing a black and white picture in colour. Find out how it works. [ The Girl with a Pearl Earring Illusion ](https://twistmuseum.com/stories/pearl-earring/) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## ‘Twist’s informative displays help us to understand what’s actually going on in our grey matter’ STYLIST MAGAZINE --- ### [The Psychology of Wonder: Why Humans Are Drawn to Illusions](https://twistmuseum.com/stories/psychology-of-wonder-why-humans-are-drawn-to-illusions/) **Published:** July 20, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # The Psychology of Wonder: Why Humans Are Drawn to Illusions Have you ever experienced that split second where your brain simply can’t make sense of what it’s seeing? Maybe you’ve looked at an optical illusion that appeared to move, watched someone seem to disappear into thin air, or walked into a room where your sense of balance suddenly felt unreliable. For a brief moment, certainty gives way to curiosity and almost instinctively, you smile. That feeling has a name: wonder. Far from being just a poetic way to describe amazement, wonder is a recognised psychological state that researchers have studied for decades. It sits somewhere between surprise, curiosity and awe, encouraging us to pause, explore and rethink what we thought we knew. Optical illusions are one of the quickest and most reliable ways to create that feeling. They momentarily interrupt our expectations, forcing our brains to reconsider reality in real time. So why are humans so drawn to illusions? And why does being “tricked” often feel so enjoyable? Let’s explore the psychology of wonder. ## What Wonder Actually Is, Psychologically Wonder is more than simple surprise. Psychologists describe wonder as an emotional response that occurs when we encounter something that doesn’t fit our existing understanding of the world. Rather than immediately explaining what we’ve experienced, our minds temporarily suspend certainty and begin searching for a new explanation. Unlike confusion, which often feels frustrating, wonder is usually accompanied by positive emotions such as curiosity, fascination and excitement. Researchers have found that experiences of wonder often increase: - Curiosity - Openness to new ideas - Attention and focus - Motivation to explore - Willingness to learn In other words, wonder isn’t simply something we experience, it’s something that actively changes how we think. That’s one reason it’s so memorable. Rather than passively receiving information, we’re invited to solve a puzzle. ## Why Our Brains Are Wired to Seek It Out Human beings are naturally curious. Throughout evolution, curiosity encouraged exploration, helping our ancestors discover new environments, food sources and ways of solving problems. Individuals who investigated unfamiliar situations often gained valuable knowledge that improved their chances of survival. Today, that same drive remains. Although we’re no longer exploring unknown wilderness every day, our brains still reward us for discovering something new. Learning, problem-solving and satisfying curiosity all activate the brain’s reward system, involving neurotransmitters such as dopamine that reinforce exploration and learning. This doesn’t mean every surprising experience produces a rush of dopamine, but it does help explain why discovering something unexpected often feels satisfying. Wonder can be thought of as curiosity’s emotional reward. When we encounter something that challenges our expectations, but feels safe enough to investigate, we’re motivated to keep looking until we understand it. That’s why children constantly ask “Why?”, and why adults still enjoy puzzles, magic tricks, riddles and optical illusions. Seeking wonder isn’t childish, it’s one of the ways humans learn. ## Why Illusions Are Such an Effective Trigger Many experiences create wonder. For example, standing beneath the night sky, looking across a mountain range, walking into a beautiful cathedral etc. These moments often build gradually as we absorb the scale or beauty of what’s around us. Illusions work differently. They compress the entire wonder cycle into a matter of seconds. First comes expectation (you believe you’re looking at something ordinary). Then comes contradiction (suddenly the object moves when it shouldn’t, two people appear different sizes, or a flat image somehow gains depth). Finally comes curiosity. Your brain immediately starts asking questions: *“How is that possible?”* *“Am I seeing this correctly?”* *“What’s actually happening?”* In just a few seconds, your mind shifts from certainty to exploration. That’s what makes illusions such powerful triggers for wonder. Unlike many other experiences, they can produce this reaction again and again because each illusion presents a new challenge to your perception. Rather than simply showing you something beautiful, they invite you to actively participate in understanding it. ## Wonder as a Shared, Social Experience Wonder becomes even more powerful when we experience it together. Think about the last time someone showed you a magic trick or pointed out an optical illusion online. Your first instinct probably wasn’t to keep it to yourself, you’re more likely to ask someone else: *“Can you see this too?”* *“How does it work?”* Psychologists have found that emotional experiences are often amplified when shared with others. We naturally compare reactions, discuss different interpretations and relive surprising moments together. Illusions are particularly good at encouraging these conversations because people don’t always see exactly the same thing. That’s a key reason immersive illusion spaces feel so different from traditional museums. Instead of quietly observing exhibits, visitors laugh, point, compare photos and challenge one another’s perceptions. The experience becomes something you create and enjoy together. ## Where to Go Looking for It Although wonder can happen almost anywhere, it’s surprisingly rare in everyday life. Most of our daily routines are predictable. We know what our homes look like, how our journeys unfold and what to expect from familiar places. That’s why deliberately seeking experiences that challenge our expectations can feel so refreshing. At Twist Museum, every room has been designed to create those moments of delighted uncertainty. One moment you’re questioning perspective, the next you’re exploring colour, reflections or movement in ways that seem impossible. Each installation invites you to pause, question what you’re seeing and discover something new, not just about the illusion itself, but about how your own mind works. If you’d like to explore the science behind these experiences, take a look at our guide to [**How Do Optical Illusions Actually Work?**](https://twistmuseum.com/stories/how-do-optical-illusions-work/ "How Do Optical Illusions Work? The Science Behind What You See"). However, reading about wonder can only take you so far, the real experience begins when your own expectations are challenged. Ready to discover what your brain is capable of? **[Book your tickets](https://twistmuseum.com/book-tickets/ "Book Tickets") to Twist Museum and experience the psychology of wonder for yourself, one illusion at a time. TWIST – The Way I See Things** ![](https://twistmuseum.com/wp-content/uploads/2023/10/2_1023_GROUP-32x0-c-default.jpg) If you’d like to explore the science behind a specific exhibit, we’ve created detailed guides explaining how each illusion works, what makes it so convincing and how to get the most out of your visit. --- ### [Millionth Visitor Terms and Conditions](https://twistmuseum.com/millionth-visitor-terms-and-conditions/) **Published:** July 16, 2026 **Author:** Jack Grant **Content:** # Millionth Visitor Terms & Conditions Please read these Terms and Conditions carefully. By attending Twist Museum with a Valid Admission Ticket during the Promotional Period, eligible visitors will be automatically included in the Twist Museum One Millionth Visitor Promotional Giveaway. Participants will be deemed to have accepted these Terms and Conditions and agreed to be bound by them when participating in the Promotional Giveaway. These Terms and Conditions include limitations of Participants’ rights and remedies. 1. **Promoter and Administrator** - 1.1 The promoter of the Promotional Giveaway is Twist Museum London Limited, company number 13626193, of Unit 2, 15 Barley Mow Centre, 10 Barley Mow Passage, London, England (“Promoter”). - 1.2 The Promoter is responsible for the Promotional Giveaway and has appointed Prizeshark Ltd, company number 05340815, of Elmfield House, New Yatt Road, Whitney, Oxfordshire, OX28 1PB (“Administrator”) to assist with prize administration and fulfilment. - 1.3 The Administrator will contact the winner following confirmation by the Promoter and will facilitate the booking and fulfilment of the prize on the Promoter’s behalf. 2. **Definitions** In these Terms and Conditions: - 2.1 “Comp Ticket” means any complimentary, staff, media, influencer, content creator, promotional or other admission ticket issued free of charge. - 2.2 “Lead Booker” means the person whose name and contact information are associated with the relevant booking in the Promoter’s official booking system. - 2.3 “Participant” means an eligible visitor attending Twist Museum with a Valid Admission Ticket during the Promotional Period. - 2.4 “Promotional Giveaway” means the Twist Museum One Millionth Visitor Promotional Giveaway governed by these Terms and Conditions. - 2.5 “Valid Admission Ticket” means a paid admission ticket issued through the Promoter’s official booking system which entitles its holder to enter Twist Museum during the Promotional Period. Comp Tickets, cancelled or refunded tickets, fraudulent tickets, duplicated tickets and any other tickets deemed invalid by the Promoter will not constitute Valid Admission Tickets. - 2.6 “One Millionth Visitor” means the Lead Booker associated with the one millionth Valid Admission Ticket successfully scanned through the Promoter’s official ticket scanning system during the Promotional Period, as determined by the Promoter’s internal ticketing records. - 2.7 “Winner” means the eligible One Millionth Visitor verified by the Promoter in accordance with these Terms and Conditions. 3. **Eligibility** - 3.1 The Promotional Giveaway is open to residents of the United Kingdom aged 18 years or over at the time the relevant Valid Admission Ticket is scanned. - 3.2 Where the one millionth Valid Admission Ticket is allocated to or used by a person under 18 years of age, the prize will be awarded to the eligible Lead Booker associated with that ticket. - 3.3 The Promotional Giveaway is not open to: a. employees, officers, directors or contractors of the Promoter or Administrator; b. employees of their respective group companies, agents or suppliers who are professionally connected with the Promotional Giveaway; c. members of the immediate families or households of any person described above; or d. anyone attending Twist Museum using a Comp Ticket. - 3.4 The Promoter reserves the right to verify the eligibility of the prospective Winner and may request satisfactory proof of their identity, age, residency, booking and ticket validity. - 3.5 The Promoter may disqualify any prospective Winner where it reasonably believes that they: a. are not eligible to participate; b. have breached these Terms and Conditions; c. have provided incomplete, inaccurate, misleading or fraudulent information; or d. have sought to manipulate or interfere with the operation of the Promotional Giveaway. 4. **Promotional Period** - 4.1 The Promotional Giveaway opens at 00:01 BST on 10 July 2026. - 4.2 The Promotional Giveaway will remain open until the One Millionth Visitor has been identified and verified through the Promoter’s official ticket scanning system. - 4.3 The Promotional Giveaway will close automatically once the One Millionth Visitor has been identified, subject to eligibility and verification. - 4.4 The Promoter may announce the closure of the Promotional Giveaway on its website, social media channels or through other appropriate communications. 5. **How to Participate** - 5.1 There is no action required to participate beyond attending Twist Museum with a Valid Admission Ticket during the Promotional Period. - 5.2 Eligible visitors will be automatically included in the Promotional Giveaway when their Valid Admission Ticket is successfully scanned through the Promoter’s official ticket scanning system. - 5.3 The purchase of a ticket does not guarantee that the purchaser or ticket holder will be the One Millionth Visitor. - 5.4 Each Valid Admission Ticket will count as one admission for the purpose of determining the One Millionth Visitor. - 5.5 Where several tickets are purchased as part of the same booking, each Valid Admission Ticket will be counted separately in the order in which it is successfully scanned. - 5.6 Tickets which are not scanned, are cancelled, refunded, duplicated, fraudulent or otherwise invalid will not count towards determining the One Millionth Visitor. 6. **Determining the One Millionth Visitor** - 6.1 The Winner will be the eligible Lead Booker associated with the one millionth Valid Admission Ticket successfully scanned through the Promoter’s official ticket scanning system during the Promotional Period. - 6.2 The Promoter’s official ticket scanning and internal ticketing records will be used to determine the One Millionth Visitor. - 6.3 The Promoter’s determination of the one millionth valid admission will be final, subject to any rights Participants may have under applicable law. - 6.4 If two or more tickets appear to have been scanned at the same time, the order recorded by the Promoter’s official ticket scanning system will determine which ticket constitutes the one millionth valid admission. - 6.5 If the official ticket scanning system experiences a technical fault, interruption, delay or other issue, the Promoter reserves the right to use its internal ticketing, booking, admission or other reasonably available records to determine the One Millionth Visitor. - 6.6 The Promoter will take reasonable steps to ensure that its method of identifying the One Millionth Visitor is fair, accurate and capable of independent verification where required. 7. **Winner Verification and Notification** - 7.1 The Promoter intends to notify the prospective Winner at Twist Museum as soon as reasonably practicable after the one millionth Valid Admission Ticket has been scanned. - 7.2 Notification at the venue will be subject to the Promoter first confirming the relevant ticket, booking and Lead Booker information. - 7.3 The prospective Winner may be required to provide: a. their full name; b. postal address; c. email address; d. telephone number; e. proof of identity; f. proof of age and UK residency; and g.any additional information reasonably required to verify eligibility or facilitate the prize. - 7.4 The Promoter may delay public confirmation of the Winner until all required eligibility and verification checks have been completed. - 7.5 Once the Winner has been verified, their contact information will be provided securely to the Administrator for the purpose of arranging and fulfilling the prize. - 7.6 If the One Millionth Visitor: a. is ineligible; b. declines the prize; c. declines to be a part of Twist’s marketing activities linked to the celebration and recording of the One Millionth Visitor receipt or use of the prize d. fails to provide the information reasonably required for verification or fulfilment; or e. is disqualified in accordance with these Terms and Conditions, f. the Promoter reserves the right to award the prize to the Lead Booker associated with the next eligible Valid Admission Ticket scanned after the one millionth valid admission. - 7.7 The process described in clause 7.6 may be repeated until an eligible Winner accepts the prize. 8. **The Prize** - 8.1 One Winner will receive a Northern Lights holiday for up to four people, comprising two adults and two children aged between 3 and 17 years. - 8.2 The prize comprises: a. a three-night stay in a standard room at the Arctic Star Hotel; b. full-board accommodation; c. regionally based departures on selected fixed dates; d. overseas transfers; e. a husky safari; f. a snowmobile activity; and g. a visit to a reindeer camp. - 8.3 The prize has an approximate retail value of £4,500 at the commencement of the Promotional Giveaway. - 8.4 The holiday will be available on selected fixed departure dates during November, December, January, February and March, subject to availability. - 8.5 Dates may include selected school holiday periods but will exclude departures over Christmas and New Year. - 8.6 All accommodation, transport, activities and other elements of the prize are subject to availability and the applicable terms, restrictions and conditions of the relevant travel and service providers. - 8.7 The following are not included in the prize: a. travel to or from the applicable UK departure airport or departure point; b. travel insurance; c. local taxes, tourist taxes or resort fees payable locally; d. passports, visas or other travel documentation; e. vaccinations, medical certificates or health requirements; f. food or drink not expressly included within the full-board arrangement; g. personal spending money; h. optional activities, excursions or upgrades; and i. any other costs or expenses not expressly stated as being included. - 8.8 The Winner and all travelling guests are responsible for ensuring that they: a. hold valid passports and any required visas or travel documentation; b. comply with all immigration, health and entry requirements; c. obtain appropriate travel insurance covering their individual needs and circumstances; and d. are medically and physically able to participate in the holiday and included activities. - 8.9 The Promoter and Administrator will not be responsible for any failure by the Winner or their guests to travel because they do not hold the required documentation, insurance or permissions, or do not meet applicable travel requirements. 9. **Prize Booking and Fulfilment** - 9.1 Following verification, the Administrator will contact the Winner using the contact information provided by the Winner to discuss the booking and fulfilment of the prize. - 9.2 The holiday must be booked by 31 December 2026. - 9.3 The actual departure date may take place after the booking deadline, provided it falls within one of the available departure periods offered by the Administrator or relevant travel provider. - 9.4 All proposed travel dates are subject to availability. The Winner may be asked to provide several preferred departure dates. - 9.5 The Winner should not make any separate travel arrangements until the holiday booking has been formally confirmed in writing by the Administrator or relevant travel provider. - 9.6 Once a booking has been confirmed, changes requested by the Winner or their guests may not be possible and may be subject to additional charges. Any such charges will be the responsibility of the Winner. - 9.7 The Promoter and Administrator will not be responsible for costs incurred by the Winner or their guests before the booking has been formally confirmed. 10. **Alternative Travel Gift Card** - 10.1 If the Winner is unable or does not wish to take the specified Northern Lights holiday, they may elect to receive a travel gift card with a value equivalent to £4,500 instead. - 10.2 The alternative travel gift card: a. will be arranged by the Administrator; b. may be issued by a third-party travel provider; c. will be subject to the issuing provider’s own terms, conditions, validity period, booking restrictions and availability; d. cannot be exchanged for cash; and e. may not be resold or transferred unless expressly permitted by the issuing provider. - 10.3 The Winner must notify the Administrator of their decision to receive the alternative travel gift card within the timeframe reasonably specified by the Administrator. - 10.4 Once the Winner has selected either the holiday or the alternative travel gift card and that selection has been confirmed, they may not subsequently change their selection. - 10.5 No cash alternative is available. 11. **General Prize Conditions** - 11.1 The prize is non-transferable and may only be used by the Winner and their nominated travelling guests, except where the applicable travel provider expressly permits changes. - 11.2 At least one travelling adult must be aged 18 years or over. - 11.3 The children included within the booking must be aged between 3 and 17 years on the date of departure. - 11.4 If the Winner wishes to travel with a different group composition, additional adults, additional children or persons outside the stated age ranges, this will be subject to availability, provider approval and payment by the Winner of any additional cost. - 11.5 No refund or compensation will be provided where the Winner does not use all parts of the prize. - 11.6 The Promoter reserves the right to substitute the prize, or any element of it, with an alternative of equal or greater value where circumstances beyond its reasonable control make this necessary. - 11.7 The Promoter does not guarantee that any specific departure date, airport, room type, itinerary, activity or other preference will be available. - 11.8 The Winner and their guests must behave responsibly and comply with the reasonable instructions, policies and conditions of all travel, accommodation and activity providers. - 11.9 The Promoter, Administrator or relevant provider may refuse participation in an activity where it reasonably considers that a person’s age, health, behaviour or other circumstances create a safety risk or make participation unsuitable. - 11.10 Any taxes, charges or liabilities arising from acceptance or use of the prize which are not expressly included will be the responsibility of the Winner. 12. **Changes, Cancellations and Events Outside Reasonable Control** - 12.1 Travel arrangements may be changed, rescheduled or cancelled due to weather, transport disruption, safety concerns, provider availability, government restrictions or other circumstances beyond the reasonable control of the Promoter or Administrator. - 12.2 Where a material part of the prize becomes unavailable, the Promoter or Administrator will take reasonable steps to offer: a. a suitable alternative arrangement; b. an alternative departure date; c. the alternative travel gift card described in clause 10; or d. another prize of equal or greater value. - 12.3 The Promoter and Administrator will not be responsible for delays, cancellations, losses or additional expenses caused by circumstances beyond their reasonable control, except where responsibility cannot lawfully be excluded. - 12.4 Nothing in these Terms and Conditions affects any statutory rights the Winner may have against the relevant travel provider. 13. **Photography, Filming and Publicity** - 13.1 The Promoter intends to capture the moment at which the prospective Winner is notified at Twist Museum through photography, video recording or other content. - 13.2 The Winner may also be invited to participate in reasonable unpaid photography, filming, interviews, social media content, press activity and other publicity relating to the Promotional Giveaway. - 13.3 Participation in photography, filming or publicity is mandatory and is a condition of receiving the prize. - 13.4 Where the Winner provides consent, the Promoter may use the Winner’s: a. name; b. image and likeness; c. voice; d. interview responses; e. county, city or general area of residence; and f. photographs or video recordings, in connection with the Promotional Giveaway. - 13.5 This content may be used on the Promoter’s websites, social media channels, email communications, digital advertising, press releases, public relations materials and other promotional media. - 13.6 Where any person appearing in the content is under 18 years of age, consent must be obtained from their parent or legal guardian before identifiable content relating to that person is used. - 13.7 The Winner may withdraw their consent to future use of their personal information by contacting the Promoter. Withdrawal will not affect any processing or publication that occurred lawfully before consent was withdrawn. 14. **Data Protection** - 14.1 The Promoter and Administrator will process Participants’ personal information only as reasonably necessary to: a. administer the Promotional Giveaway; b. identify and verify the One Millionth Visitor; c. confirm the Winner’s eligibility; d. contact the Winner; e. arrange and fulfil the prize; f. manage publicity where consent has been provided; g. prevent fraud or misuse; and h. comply with legal and regulatory obligations. - 14.2 Personal information may include names, contact details, booking details, ticket information, identification information and other details reasonably required to administer the Promotional Giveaway. - 14.3 Personal information will be processed in accordance with applicable UK data protection legislation. - 14.4 The Winner’s information may be shared with the Administrator and with relevant travel, accommodation, activity, insurance or service providers where reasonably required to arrange and fulfil the prize. - 14.5 Personal information will be retained only for as long as reasonably necessary for the purposes described in these Terms and Conditions or as required by law. - 14.6 Personal information collected for the administration of the Promotional Giveaway will not be used for marketing purposes unless the relevant person has separately consented to receive marketing communications. - 14.7 Further information about how the Promoter processes personal information can be found in its privacy policy available through the Twist Museum website. - 14.8 Further information about how the Administrator processes personal information can be found in the Prizeshark privacy policy. 15. **Liability and Disqualification** - 15.1 The Promoter reserves the right to investigate and disqualify any Participant who: a. breaches these Terms and Conditions; b. provides false, misleading or fraudulent information; c. uses or attempts to use an invalid, duplicated, refunded, cancelled or fraudulent ticket; d. interferes with the ticket scanning system or Promotional Giveaway; or e. otherwise acts unfairly or dishonestly in connection with the Promotional Giveaway. - 15.2 The Promoter and Administrator accept no responsibility for: a. tickets which are not successfully scanned; b. delayed, incomplete, inaccurate or corrupted booking or ticket records caused by circumstances beyond their reasonable control; c. technical failures, system interruptions or network issues; d. incorrect contact information supplied by the Winner; e. failure by the Winner to receive communications because of email filtering, technical issues or inaccurate information; or f. losses arising from the acts or omissions of third-party travel or service providers, except where liability cannot lawfully be excluded. - 15.3 Nothing in these Terms and Conditions excludes or limits liability for: a. death or personal injury caused by negligence; b. fraud or fraudulent misrepresentation; or c. any other liability which cannot lawfully be excluded or limited. - 15.4 Subject to clause 15.3, the Promoter and Administrator will not be responsible for any indirect, consequential or unforeseeable loss arising from participation in the Promotional Giveaway or acceptance or use of the prize. 16. **General** - 16.1 The Promoter reserves the right to amend, suspend, extend or withdraw the Promotional Giveaway where it becomes reasonably necessary to do so because of circumstances beyond its control. - 16.2 Where reasonably possible, any material changes to the Promotional Giveaway or these Terms and Conditions will be communicated through the Promoter’s website or other appropriate channels. - 16.3 The Promoter’s failure to enforce any provision of these Terms and Conditions will not constitute a waiver of that provision. - 16.4 If any provision of these Terms and Conditions is found to be invalid, unlawful or unenforceable, the remaining provisions will continue in full force and effect. - 16.5 These Terms and Conditions represent the entire agreement between the Promoter and Participants in relation to the Promotional Giveaway. - 16.6 These Terms and Conditions are governed by English law. - 16.7 Participants may bring legal proceedings in the courts applicable to their place of residence within the United Kingdom. The Promoter may bring proceedings in the courts of England and Wales or any other court with lawful jurisdiction. - 16.8 These Terms and Conditions will be published at: [https://twistmuseum.com/millionth-visitor-terms-and-conditions ](https://twistmuseum.com/millionth-visitor-terms-and-conditions/ "Millionth Customer Terms and Conditions") --- ### [Top 10 Activities In London For Teenagers](https://twistmuseum.com/stories/top-10-activities-in-london-for-teenagers/) **Published:** June 1, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories # Top 10 Activities In London For Teenagers Planning a trip to London with teenagers can be surprisingly difficult. While the city is packed with famous landmarks and historic attractions, not every experience appeals to teens who want something interactive, social-media-friendly, or genuinely exciting. The challenge is finding activities that feel memorable and engaging without turning the trip into a non-stop history lesson. The good news is that London has evolved far beyond traditional sightseeing. Alongside iconic landmarks and museums, the city is now home to immersive attractions, vibrant neighbourhoods, interactive experiences and food markets that work brilliantly for older children and teens. Whether your teenager is into photography, pop culture, shopping, gaming, street food, film locations or adrenaline-filled activities, there is something in London that will hold their attention. The key to planning a successful London itinerary for teenagers is balance. A good day combines one or two major sights with experiences that feel more relaxed, modern and interactive. That might mean pairing a visit to a historic attraction with a stop at a lively market, or combining sightseeing with a hands-on activity that gets everyone involved. To help you plan the perfect trip, here are some of the best activities in London for teenagers, including immersive experiences, iconic attractions and places that are genuinely fun for both teens and adults alike. ![Kids having a fun day out in the Twist Museum Tilt Room](https://twistmuseum.com/wp-content/uploads/2026/06/2.png) ## 1. Twist Museum If you are looking for one of the most unique and interactive activities in London for teenagers, [Twist Museum](https://twistmuseum.com/book-tickets) should be high on your list. Located on Oxford Street, Twist Museum is London’s original home of illusions, featuring more than 80 immersive exhibits designed to challenge perception and completely twist the way visitors see the world around them. Unlike traditional museums where visitors simply look at exhibits, Twist encourages guests to step inside the experience, interact with the illusions and become part of the artwork themselves. Teenagers tend to love the museum because it combines entertainment, creativity and social-media-worthy moments in one experience. From perspective-changing rooms and colour illusions to immersive light installations and mind-bending visual tricks, there are endless opportunities for photos and videos that feel genuinely different from standard tourist pictures. The museum also works especially well for families travelling with teenagers because visits typically last around 60–90 minutes, making it easy to fit into a wider London itinerary. Since it is located right in the heart of Oxford Street, Twist can easily be combined with shopping, food stops or nearby attractions in Soho and Covent Garden. What makes Twist stand out is that it appeals to different ages in different ways. Younger visitors enjoy the playful visual side, while older teens often become fascinated by the science, psychology and perception behind the illusions. It feels modern, interactive and refreshingly different from more traditional sightseeing activities. ![London Eye](https://twistmuseum.com/wp-content/uploads/2026/06/3.png) ## 2. The London Eye Few attractions remain as consistently popular with teenagers as the [London Eye](https://www.londoneye.com/). While it may be one of London’s most famous tourist attractions, it still delivers an experience that feels memorable, especially for first-time visitors to the city. The main appeal for teens is the incredible panoramic view across London’s skyline. On a clear day, visitors can spot landmarks including Big Ben, Buckingham Palace, Tower Bridge and St Paul’s Cathedral from high above the River Thames. It is also one of the best places in London for skyline photos and videos. Another reason the London Eye works well for families is its location on the South Bank. After the ride, teenagers can easily explore nearby street performers, food markets, cafés and riverside walking routes, helping the experience feel like part of a wider day out rather than a single attraction. ![Warner Bros. Harry Potter Studio Tour London](https://twistmuseum.com/wp-content/uploads/2026/06/4.png) ## 3. Warner Bros. Studio Tour For teenagers who grew up with Harry Potter, the [Warner Bros. Studio Tour London – The Making of Harry Potter](https://www.wbstudiotour.co.uk/) remains one of the most exciting day trips from London. Unlike a traditional museum, this experience gives visitors the chance to walk through real film sets, see original costumes and props, and learn how the Harry Potter films were made behind the scenes. Teenagers especially enjoy iconic locations such as the Great Hall, Diagon Alley and Platform 9¾, as well as interactive elements throughout the studios. The experience is also ideal for older children and teens because it feels immersive rather than educational in a formal sense. Visitors can easily spend several hours exploring the studios, making it a full-day activity rather than a quick sightseeing stop. For many families, it becomes one of the standout memories of their London trip, especially for teenagers who enjoy fantasy films, movie production or behind-the-scenes experiences, although it’s worth noting that the studios are actually located outside central London. ![Camden Market, Camden Lock](https://twistmuseum.com/wp-content/uploads/2026/06/5.png) ## 4. Camden Market If your teenager enjoys street food, alternative fashion and music culture over traditional museums, [Camden Market](https://camdenmarket.com/) is one of the best places to visit in London. Camden has a completely different atmosphere from many of London’s historic areas. The neighbourhood feels creative, energetic and constantly busy, with market stalls selling everything from vintage clothing and vinyl records to handmade jewellery and quirky souvenirs. One of the biggest attractions for teenagers is the food scene. Camden Market is packed with street food vendors offering cuisines from around the world, making it a great place for families to relax and try something different without needing a formal restaurant booking. Camden also works particularly well for older teens who enjoy photography, fashion or music culture. The colourful shopfronts, canals and street art create a visually interesting environment that feels very different from more polished tourist districts in central London. ![The Tower of London](https://twistmuseum.com/wp-content/uploads/2026/06/6.png) ## 5. The Tower of London Historic attractions do not always sound appealing to teenagers, but the [Tower of London](https://www.london-tower-ticket.com/) manages to hold attention by focusing on storytelling, mystery and drama rather than simply presenting historical facts. The Tower’s long history is filled with executions, prisoners, royal scandals and famous legends, making it feel much more like a dramatic story than a traditional history lesson. Teenagers are often fascinated by tales of Anne Boleyn, the Princes in the Tower and the ravens that supposedly protect the kingdom. The Crown Jewels are another major highlight. Even visitors who are not usually interested in royal history tend to be impressed by the scale and extravagance of the collection. To make the visit more engaging for teenagers, it helps to focus on the stories and atmosphere rather than trying to absorb every historical detail. The interactive displays and live Yeoman Warder tours also help bring the attraction to life. ![Art](https://twistmuseum.com/wp-content/uploads/2026/06/11.png) ## 6. Frameless Immersive digital art experiences have become increasingly popular in London, especially with teenagers who enjoy highly visual and interactive attractions and [Frameless](https://frameless.com/) is one of them. Rather than walking around a traditional gallery looking at paintings on walls, visitors step inside enormous projection rooms where famous artworks move around them using music, animation and digital effects. The result feels more like entering another world than visiting an art exhibition. One reason immersive art works so well for teenagers is that it feels relaxed and accessible. Even teens who would normally say they are not into galleries often enjoy the experience because it is visual, atmospheric and easy to engage with. It is also extremely social-media-friendly. The large-scale projections and immersive spaces create dramatic photo and video opportunities, making the experience feel modern and relevant for younger audiences. If you’re interested in visiting both Twist Museum and Framless, you can buy a discounted combo ticket via [Headout](https://www.headout.com/twist-museum/combo-frameless-london-immersive-art-experience-twist-museum-entry-ticket-e-45119/). ![Coven Garden](https://twistmuseum.com/wp-content/uploads/2026/06/7.png) ## 7. Covent Garden and a West End Wander Sometimes the best activities in London for teenagers are not formal attractions at all. A simple afternoon exploring [Covent Garden](https://www.coventgarden.london/) and the West End can become one of the most enjoyable parts of the trip. Covent Garden combines shopping, street performers, cafés and entertainment in one compact area. Teenagers often enjoy the lively atmosphere, especially around the central piazza where musicians, magicians and performers entertain crowds throughout the day. The area is also ideal for snack stops and casual shopping. Popular high street brands sit alongside smaller independent stores and themed shops, making it easy to spend a few relaxed hours wandering around. For families staying into the evening, Covent Garden also provides easy access to London’s theatre district. Watching a West End show can be a fantastic way to end the day, particularly for teenagers interested in music, drama or live performance. ![London Bridge and Southbank ](https://twistmuseum.com/wp-content/uploads/2026/06/8.png) ## 8. London Bridge and the South Bank The area around London Bridge and the [South Bank](https://southbank.london/) is one of the best places in London for teenagers because it combines iconic views, food, walking routes and a lively atmosphere without feeling overly structured. Teenagers often enjoy exploring this area because there is always something happening. Street performers, riverside cafés, skateboarding areas and food markets help create a more relaxed and modern London experience. The riverside walk itself is one of the highlights. Families can stroll past landmarks including Tower Bridge, Shakespeare’s Globe and the Tate Modern while stopping for snacks or photos along the way. This area also works particularly well for teenagers who dislike rigid sightseeing schedules. Instead of moving from one attraction to another, the South Bank allows families to explore at their own pace while still experiencing some of London’s most famous locations. ![Madame Tussauds](https://twistmuseum.com/wp-content/uploads/2026/06/10.png) ## 9. Madame Tussauds London For teenagers who love celebrities, film characters and pop culture, [Madame Tussauds London](https://www.madametussauds.com/london/) remains one of London’s most reliable crowd-pleasers. The attraction combines detailed wax figures with immersive sets and interactive experiences, making it feel much more engaging than a traditional museum. Teens especially enjoy posing for photos with famous musicians, actors, athletes and Marvel superheroes, while newer themed areas help keep the experience feeling modern and relevant. The attraction is highly visual and naturally social-media-friendly, making it particularly popular with older children and teenagers who enjoy taking photos and creating content during their trip. One of the reasons Madame Tussauds works so well for families is that it balances iconic London tourism with entertainment. The experience is easy to enjoy even for teenagers who are not usually interested in museums or history-based attractions. Located near Baker Street and Regent’s Park, it also fits easily into a wider day of sightseeing in central London. If you’re interested in visiting both Twist Museum and Madame Tussauds, you can buy a discounted combo ticket via [Headout](https://www.headout.com/twist-museum/combo-twist-museum-and-madame-tussauds-london-advanced-entry-experience-e-45150/). ![Escape Rooms London](https://twistmuseum.com/wp-content/uploads/2026/06/9.png) ## 10. A Thrill or Activity Stop After several days of sightseeing, many teenagers appreciate doing something more active and competitive. Adding an activity-based experience to your London itinerary can completely change the energy of the trip. Experiences such as [The Crystal Maze LIVE Experience](https://the-crystal-maze.com/london/), escape rooms, climbing centres or interactive gaming attractions work especially well because they encourage teamwork and participation rather than passive sightseeing. The Crystal Maze LIVE Experience, for example, allows groups to solve puzzles and complete physical and mental challenges inspired by the famous television show. Escape rooms are another excellent option for teenagers who enjoy problem solving and immersive storytelling. These types of experiences also help break up long days of walking around the city. Instead of simply observing London, teenagers become actively involved in the activity, which often creates some of the most memorable moments of the trip. ## Choosing the Right London Mix The secret to planning a successful London trip with teenagers is variety. Trying to fill every day with museums and historic landmarks can quickly become exhausting, even in a city as exciting as London. The best itineraries usually combine one major sight with something more interactive or relaxed. For example, you might visit the Tower of London in the morning, explore Borough Market for lunch and then finish the day at [Twist Museum](https://twistmuseum.com/book-tickets/ "Book Tickets") or an immersive experience. Teenagers also tend to enjoy trips more when they have opportunities for independence, whether that means browsing shops in Camden, trying street food on the South Bank or taking photos at immersive attractions. Balancing iconic landmarks with experiences that feel modern and social-media-friendly helps the city feel exciting rather than educational. Fortunately, London is one of the easiest cities in the world to create this kind of balance. With immersive attractions, markets, skyline views, theatre, food and interactive experiences all located close together, there are endless ways to build an itinerary that keeps both teenagers and adults happy. Whether your family is interested in illusions at [Twist Museum](https://twistmuseum.com/book-tickets/ "Book Tickets"), movie magic at the Harry Potter studios or riverside exploring along the South Bank, London offers something for every type of teenager. The key is choosing experiences that encourage curiosity, interaction and a little sense of adventure along the way. ![](https://twistmuseum.com/wp-content/uploads/2025/08/9-32x0-c-default.jpg) --- ### [10 Fun Things For Couples To Do In London](https://twistmuseum.com/stories/10-fun-things-for-couples-to-do-in-london/) **Published:** June 12, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) # 10 Fun Things for Couples to Do in London London is one of the best cities in the world for couples, not just because of its famous landmarks and romantic views, but because there is so much variety packed into one city. Whether you are planning a first date, celebrating an anniversary or simply looking for a memorable day out together, London offers far more than the standard dinner-and-drinks routine. One of the best things about dating in London is how easy it is to combine different experiences into one day or evening. You can explore immersive attractions, wander through lively neighbourhoods, enjoy skyline views, stop for cocktails, catch a theatre show and still stumble across something unexpected along the way. The city works just as well for playful daytime dates as it does for elegant evenings and romantic nights out. The key to planning a great London date is balance. A memorable date usually includes one standout experience, somewhere scenic to relax and somewhere good to eat or drink afterwards. To help you plan the perfect date, here are some of the most fun things for couples to do in London. ![Couple on a date night having fun in Twist Museum London](https://twistmuseum.com/wp-content/uploads/2026/06/12.png) ## 1. Twist Museum If you are looking for something more original than a standard restaurant date or museum visit, [Twist Museum](https://twistmuseum.com/book-tickets/ "Book Tickets") is one of the most fun and memorable couple activities in London. Located on Oxford Street, Twist Museum combines immersive illusions, interactive exhibits and playful experiences designed to completely challenge the way visitors see the world around them. Unlike traditional museums where visitors quietly observe displays, Twist encourages couples to interact with the exhibits, step inside the illusions and experience everything together. This makes it particularly good for couples because it naturally creates conversation, laughter and shared reactions throughout the visit. Whether you are trying to figure out how an illusion works, taking perspective-bending photos together or simply reacting to the exhibits, the experience is engaging from start to finish. Twist also works well for a huge range of dates. It is ideal for first dates because it removes awkward silences and gives couples plenty to talk about. At the same time, long-term couples enjoy it because it feels playful, light-hearted and genuinely different from a typical London activity. Another major advantage is its location. Since Twist sits right in the heart of Oxford Street, couples can easily combine it with shopping, lunch, cocktails or dinner nearby in Soho, Fitzrovia or Covent Garden. Visits usually last around 60–90 minutes, making it easy to fit into either a daytime date or a full evening itinerary. For couples looking for something interactive, social-media-friendly and a little unexpected, Twist Museum is easily one of the standout date experiences in London. ![London Eye](https://twistmuseum.com/wp-content/uploads/2026/06/3.png) ## 2. Sunset on the London Eye Few London date ideas feel as effortlessly romantic as riding the [London Eye](https://www.londoneye.com/) at sunset. As the capsule slowly rises above the River Thames, couples are treated to panoramic views across London’s skyline, including Big Ben, St Paul’s Cathedral, Tower Bridge and Buckingham Palace. The city looks especially impressive during golden hour when the light softens and the skyline begins to glow. One reason the London Eye remains such a reliable date option is its simplicity. You do not need to over plan the experience or build an entire itinerary around it. Instead, it works beautifully as the centrepiece of a relaxed afternoon or evening together. The surrounding South Bank area also makes date planning easy. Couples can combine the experience with riverside drinks, dinner nearby or a walk along the Thames afterwards, creating a classic London evening that feels romantic without being overly formal. ![River Thames London](https://twistmuseum.com/wp-content/uploads/2026/06/15.png) ## 3. Thames Walk and Riverside Drinks Sometimes the best London dates are also the simplest. A walk along the River Thames followed by drinks beside the water remains one of the easiest and most enjoyable ways to spend time together in the city. The [South Bank](https://southbank.london/) and Embankment areas are especially good for couples because they combine scenic views, lively atmosphere and flexibility. You can stroll past famous landmarks including Tower Bridge, the London Eye and St Paul’s Cathedral while stopping whenever something catches your attention. One of the biggest advantages of this type of date is that it never feels rushed. Couples can walk at their own pace, stop for street food, browse riverside markets or settle into a bar overlooking the Thames for cocktails or wine. It also works well at almost any time of day. During the afternoon, the riverside feels energetic and social, while evenings become quieter and more atmospheric as the city lights reflect across the water. For couples who want something low-pressure but still memorable, this is one of London’s best classic date options. ![Covent Garden, London](https://twistmuseum.com/wp-content/uploads/2026/06/7.png) ## 4. Covent Garden Dinner and Entertainment [Covent Garden](https://www.coventgarden.london/) remains one of the most reliable date-night areas in London because it effortlessly combines dining, entertainment and atmosphere in one walkable location. The area feels lively without becoming overwhelming, making it ideal for couples who want a date that feels special but still relaxed. Street performers, musicians and magicians regularly entertain crowds around the central piazza, adding energy and spontaneity to the experience. Covent Garden also offers an enormous variety of restaurants and bars. Whether you are looking for an elegant dinner, casual sharing plates or cocktails somewhere stylish, there are options for almost every type of date. Another reason couples love Covent Garden is how easy it is to turn one activity into a full evening. Dinner can naturally lead into drinks, dessert, shopping or even a West End show nearby. The whole area feels designed for wandering, which helps dates feel more organic and less structured. For visitors to London especially, Covent Garden captures a perfect balance of romance, entertainment and classic London atmosphere. ![National Theatre, London](https://twistmuseum.com/wp-content/uploads/2026/06/14.png) ## 5. A West End Show Watching a [West End show](https://www.londontheatre.co.uk/) together is one of the most iconic couples’ activities in London and for good reason. Theatre creates a shared experience that feels memorable long after the evening ends. Whether you choose a huge musical such as Hamilton, Wicked or The Lion King, or opt for a smaller, more intimate play, the experience instantly gives the evening a sense of occasion. It also works particularly well for couples because it naturally creates conversation before and after the performance. One of the biggest advantages of a theatre date is how easy it is to build an evening around it. Couples can enjoy dinner beforehand, stop for cocktails afterwards or simply wander through Soho and Covent Garden once the show finishes. London’s theatre district also feels especially atmospheric at night. The bright lights, busy streets and excitement around the venues help create a lively but romantic energy that makes even a simple evening feel memorable. For couples visiting London, a West End show remains one of the city’s essential shared experiences. ![Afternoon Tea](https://twistmuseum.com/wp-content/uploads/2026/06/17.png) ## 6. Afternoon Tea With a View For couples looking for something more relaxed and elegant, afternoon tea remains one of London’s classic date experiences. While it may sound traditional, many venues have modernised the experience with skyline views, themed menus and contemporary interiors that make it feel far more current. Afternoon tea works especially well as a daytime date because it combines sightseeing with food and conversation in a slower, more relaxed setting. Instead of rushing between attractions, couples can spend time together while enjoying pastries, sandwiches and tea overlooking some of London’s best views. Locations near the Thames or high above the city skyline tend to feel especially romantic. Watching London from above while taking a break from busy sightseeing creates a calm, luxurious atmosphere that works brilliantly for anniversaries, birthdays or special occasions. Another advantage is flexibility. Afternoon tea can easily be paired with shopping, museum visits or riverside walks afterwards, making it a simple addition to a wider London itinerary. For couples wanting something elegant but low-pressure, it remains one of the city’s best daytime date ideas. ![Rooftop bar London](https://twistmuseum.com/wp-content/uploads/2026/06/16.png) ## 7. Sky-High Drinks or a Rooftop Bar London has no shortage of rooftop bars and skyline cocktail spots, making elevated drinks one of the easiest ways to create a memorable date-night atmosphere. There is something undeniably romantic about sitting above the city together while watching the skyline transition from sunset into night. Whether you choose a rooftop overlooking St Paul’s Cathedral, the Thames or the City of London, the setting instantly feels more special than a standard bar. Rooftop dates also work well because they require very little planning. Even a single drink with a view can feel memorable when paired with the right setting and timing. Sunset is usually the best time to go, especially during spring and summer when the city glows in golden light before gradually lighting up after dark. The combination of skyline views, cocktails and atmosphere makes these venues especially popular for date nights and celebrations. For couples who want a simple but impressive evening activity, rooftop bars remain one of London’s strongest date-night options. ![Married couple having fun in Twist Museum on a date night](https://twistmuseum.com/wp-content/uploads/2026/06/13.png) ## 8. Immersive Art or an Experience Museum For couples who prefer interactive experiences over traditional sightseeing, immersive art exhibitions and experience museums have become one of the most exciting categories of attractions in London. Unlike conventional galleries where visitors quietly move from room to room, immersive experiences encourage couples to actively participate, interact with the environment and experience the attraction together. This naturally creates more conversation, shared reactions and memorable moments throughout the visit. Experiences such as [Frameless](https://frameless.com/) and [Twist Museum](https://twistmuseum.com/book-tickets/ "Book Tickets") work particularly well for couples because they feel playful and modern while still offering cultural value. Twist Museum stands out because it blends immersive illusion rooms, perception-based exhibits and interactive experiences in a way that feels genuinely social and engaging. Couples are encouraged to take photos, experiment with the exhibits and experience the illusions together, making it much more dynamic than a traditional museum visit. For couples looking for something more original than another dinner reservation, immersive attractions offer one of the best ways to create a fun and memorable shared experience in London. If you’re interested in visiting both Twist Museum and Framless, you can buy a discounted combo ticket via [Headout](https://www.headout.com/twist-museum/combo-frameless-london-immersive-art-experience-twist-museum-entry-ticket-e-45119/). ![Hyde Park, London](https://twistmuseum.com/wp-content/uploads/2026/06/18.png) ## 9. A Park Picnic or Garden Visit Not every great London date needs tickets, reservations or a packed itinerary. Sometimes a simple picnic or garden stroll can be one of the most enjoyable ways to spend time together. Hyde Park and Regent’s Park are especially good for couples because they provide space to slow down and escape the intensity of central London for a while. During warmer months, couples can pick up food and drinks nearby before relaxing on the grass or wandering through the gardens together. These types of dates work particularly well during the daytime because they feel low-pressure and flexible. There is no strict schedule and no need to rush between attractions. For couples visiting London in spring or summer, combining a scenic park visit with another nearby activity can create a perfectly balanced day. ![Cocktail bar London](https://twistmuseum.com/wp-content/uploads/2026/06/19.png) ## 10. Dessert, Cocktails and a Late-Night Wander Finishing the evening with dessert, cocktails and a relaxed walk through central London is a simple but surprisingly effective way to extend the atmosphere of the night and can sometimes be the best part. Areas such as Soho, Covent Garden and South Bank work particularly well because they stay lively after dark while still feeling safe and walkable. Couples can stop for dessert, share cocktails in a tucked-away bar or simply wander through the city together while the streets remain full of energy. Late-night walks also help dates feel less rushed. Instead of ending immediately after dinner or an activity, couples have time to continue talking and enjoy the city atmosphere together. Sometimes it is these quieter moments between attractions that become the most memorable parts of a London date. ## Building the Right London Date The best London dates usually combine a few different elements rather than relying on one single activity. A memorable date should include one standout experience, somewhere scenic to relax and a good food or drink stop to bring everything together. For example, couples might spend the afternoon exploring Twist Museum before heading into Soho for cocktails and dinner. Others may pair a Thames walk with a rooftop bar or combine shopping in Covent Garden with a West End show afterwards. The key is choosing experiences that feel personal rather than overly planned or generic. London offers endless possibilities for couples because the city naturally blends culture, entertainment, food and atmosphere together in one place. Whether you are planning a first date, celebrating something special or simply looking for a fun day out together, London has no shortage of memorable experiences. And for couples wanting something playful, interactive and genuinely different, [Twist Museum](https://twistmuseum.com/book-tickets/ "Book Tickets") remains one of the city’s standout date ideas. ![](https://twistmuseum.com/wp-content/uploads/2026/06/Blog-Images-32x0-c-default.png) --- ### [Education](https://twistmuseum.com/education/) **Published:** December 9, 2024 **Author:** Duncan MacDonald **Content:** ![Interactive Educational School Trip London](https://twistmuseum.com/wp-content/uploads/2025/02/1_Education_Hero.jpg) # School Trips ![](https://twistmuseum.com/wp-content/uploads/2025/03/TWIST_LOTC-1.png) Twist Museum is accredited by The Council for Learning Outside the Classroom (CLOtC), a national charity that champions all learning that happens beyond the classroom (LOtC). Looking for a school trip that will genuinely excite your students while delivering meaningful educational value? ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_Education_Module-32x0-c-default.jpg) At Twist Museum, London’s original museum of illusions, students don’t just observe, they question, investigate and experience learning in a way they’ll remember long after the visit. Standing for “The Way I See Things”, Twist takes students on an immersive journey into the fascinating science of perception, exploring how our brains interpret reality and why we don’t always see the world as it truly is. Designed in collaboration with experts in art, psychology and neuroscience, Twist transforms complex concepts into engaging, hands-on experiences that spark curiosity, critical thinking and discussion. Every exhibit encourages students to ask questions, challenge assumptions and explore the relationship between perception, science and human behaviour. ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_Education_Module-32x0-c-default.jpg) Whether you’re teaching Science, Art, English, PSHE or Philosophy, Twist provides a rich cross-curricular learning experience that brings classroom concepts to life in a fun, accessible and highly memorable way. Developed in consultation with Professor Fiona Macpherson, Professor of Philosophy at the University of Glasgow, Twist offers a school trip with real academic depth, while remaining playful, interactive and enjoyable for students of all ages. ![](https://twistmuseum.com/wp-content/uploads/2026/06/4-1-32x0-c-default.png) ## Curriculum-Linked Learning Resources To help teachers maximise the educational value of their visit, our education programme combines immersive exhibits with exclusive learning resources linked to key National Curriculum objectives. Created by teachers in collaboration with Science Magician Dr Matt Pritchard, our comprehensive School Resources Pack supports learning before, during and after the visit. ![](https://twistmuseum.com/wp-content/uploads/2026/06/3-1-32x0-c-default.png) This includes: 🌀 Pre-visit activities to introduce key concepts 🌀 A cross-curricular Twist Challenge to complete during the visit 🌀 Post-visit classroom activities and hands-on illusions 🌀 Subject-specific resources designed to extend learning These resources help turn a visit to Twist into more than just a day out, creating lasting engagement back in the classroom and encouraging students to continue questioning, analysing and exploring. ![](https://twistmuseum.com/wp-content/uploads/2026/06/6-1-32x0-c-default.png) ## Discounted School Group Rates We’re proud to offer heavily discounted rates for school groups, making Twist an accessible and high-value educational experience. For school group bookings of 10 students or more: 🎟️ Student tickets from just £10 each 👩‍🏫 1 free adult ticket for every 10 students 🎟️ Additional teacher tickets for £16.50 each Whether you’re planning a small group visit or a large year-group trip, our team will work with you to make the planning process as smooth and stress-free as possible. ![](https://twistmuseum.com/wp-content/uploads/2026/06/7-1-32x0-c-default.png) ## Book Your Visit Give your students a school trip they’ll be talking about long after they return to the classroom. For bookings and enquiries, please [**complete our enquiry form**](https://twistmuseum.com/teachers-contact/). - Key Stage 2 SCIENCE Our illusions are engineered to ignite vibrant scientific discussions, prompting primary students to enquire, discuss and enrich their scientific vocabulary. Many exhibits serve as invaluable aids to reinforce primary students’ comprehension of light and colour concepts, aligning seamlessly with the Key Stage 2 curriculum. Furthermore, our *Sound Lab* stimulates discussions on auditory perception. Our resource pack has some fun and interactive investigations and optical illusions to complete on your return to school. ENGLISH A trip to Twist is the perfect opportunity to teach pupils about perspective through the museum’s core theme of ‘The Way I see Things’, a concept that leads perfectly into discussions around character development in set texts, and comparison of creative ideas. A formal letter to the Founder of Twist Museum is sure to generate a thought-provoking response to the class. Can they persuade him to include a specific new exhibit? Or perhaps their new idea for the museum could be workshopped in his next management meeting? ART A visit to our interactive museum can spark primary students’ creativity through activities such as optical illusion-drawing projects or written tasks. Students can critically analyse exhibits using artistic terminology, enhancing their understanding of art concepts. Before or after their visit, students can research Twist artists, exploring their art forms within the primary art curriculum. Some may delve into artists like Odeith, investigating the historical and cultural context of street art, while others may explore Patrick Hughes, the creator of *reverspective*. Our resource pack will help you create an anamorphic illusion. PSHE Our overarching theme of ‘The Way I See Things’ allows students to appreciate that we all see the world around us differently. A school visit is the perfect introduction to so many different topics in PSHE. Our resources include many questions to encourage debates and discussions about inclusion, relationships, anti-bullying and mental health, linking directly to [Twist exhibits](https://twistmuseum.com/). - Key Stage 3 and 4 SCIENCE Our illusions are engineered to ignite vibrant scientific discussions, prompting students to enquire, discuss and enrich their scientific vocabulary. Many exhibits serve as invaluable aids for reinforcing students’ comprehension of light and colour concepts, aligning seamlessly with the Key Stage 3 curriculum. Furthermore, our Sound Lab stimulates discussions on auditory perception. ART A visit to our museum of illusions can spark students’ creativity through activities such as optical illusion-drawing projects or written tasks. Before or after their visit, students can research Twist artists, exploring their art forms. Some may delve into artists like Odeith, investigating the historical and cultural context of street art, while others may explore Patrick Hughes, the creator of reverspective. Students can use the template from our resource pack to create their own anamorphic illusion. ENGLISH A trip to Twist is the perfect opportunity to teach pupils about perspective through the museum’s core theme of ‘The Way I see Things’, a concept that leads perfectly into discussions around character development in set texts, and comparison of creative ideas. Our resource pack includes activities to encourage students to compare and contrast the way they see specific characters. PSHE Our PSHE resources have activities to encourage discussions and debates about the dangers of social media. Our overarching theme of ‘The Way I See Things’ allows students to appreciate that we all see the world around us differently. A school visit is the perfect introduction to so many different topics in PSHE. Our resources include many questions to encourage debates and discussions about inclusion, relationships, anti-bullying and mental health, linking directly to Twist exhibits. PSYCHOLOGY Twist is a perfect destination for KS3 & KS4 psychology students, offering a captivating exploration of the mind that aligns with the curriculum, in particular the module on ‘perception and interpreting the world around us’. Through interactive exhibits and expert input from Professor Fiona Macpherson, [Twist](https://twistmuseum.com/) delves into the complexities of how our senses shape our understanding of reality. Students can engage with mind-bending illusions, question their own perceptions and gain insights into the intricacies of human cognition. This immersive experience not only enhances their knowledge of psychology but also nurtures a deeper appreciation for the power of perception in our daily lives. - Booking How much are school tickets to Twist? School group bookings, for a minimum of 10 students, are heavily discounted. Children’s tickets are reduced to £10. One free adult ticket can be booked for every 10 children. Extra teacher tickets can be purchased at the discounted price of £16.50. Terms and conditions apply. How can I buy school tickets to Twist? Please fill in the [enquiry form](https://twistmuseum.com/teachers-contact/) to submit your booking request and a member of our team will come back to you as soon as possible. How do I book a pre-visit? Teachers are welcome to book a free pre-visit to carry out a Risk Assessment. Note that these visits must be booked in advance. One of the Duty Managers who specialises in school visits will take the teacher on a tour of the museum and answer any questions they might have. To book a pre-visit, please email . - Accessibility Do you have access for wheelchair users? Twist Museum is wheelchair-accessible, with the exception of two exhibits that are on an incline. Is Twist Museum an accessible venue? Yes! We strive to make sure Twist is accessible as possible for all visitor needs. A small number of our exhibits feature flashing lights and strobes, which may not be suitable for all visitors. Please contact us in advance to discuss specific accessibility requirements and we will do our very best to meet them. - Planning your visit What will happen when we arrive? A Twist team member will meet and greet your group on arrival, offering a brief introduction to the illusion museum and Health and Safety on site, and answering any questions you may have. Is there anywhere for us to store our bags? We have a storage area for coats and bags for school groups. Please ensure any valuables are locked away in the free lockers. Can we have lunch at the museum? We have a seating area within the main foyer designed for school groups to sit and eat lunch. Is there somewhere for us to sit and complete some written activities? The seating area in the main foyer is available for school groups. - Health and Safety What happens if I need a first aider? Our Duty Managers are certified first aiders. Please advise a member of staff immediately if anyone needs assistance due to illness or injury. What happens if there is an emergency? We have fully tested evacuation procedures for emergencies. If we need to evacuate, our staff will escort school groups to a muster point and will work with teachers to ensure that all pupils are present and safe. Our buildings are fitted with alarm systems, while emergency exits are clearly marked. Our Duty Managers are certified fire marshals and all our staff are trained in dealing with emergency situations. How should students behave? Teachers are expected to supervise their groups and ensure the safety of their students. If the behaviour of anyone in the school group adversely affects the safety or enjoyment of other visitors, then staff will instruct students to behave respectfully. What happens if a child is lost? Children should approach a member of staff if they are lost or become separated from their group. If a teacher can not find a pupil, they should speak to a member of staff who will use the radio communication system to assist to locate them. Does Twist provide Risk Assessments? Schools are responsible for their own risk assessments. A copy of Twist’s School Visits Risk Assessment can be obtained by emailing . Teachers can book a free pre-visit to complete risk assessments and plan their trip. These visits must be booked in advance. One of the Duty Managers who specialises in school visits will take the teacher on a tour of the museum and answer any questions they might have. Do you have insurance? Twist Museum is covered by Public Liability Insurance to the amount of £10,000,000. - Feedback How can I access the Twist National Curriculum Resource Pack? Email for lots of fun activities to complete, both in the museum and back in the classroom. How can I leave feedback about my visit? We welcome all feedback. Verbal feedback will be encouraged at the end of the visit. Written feedback can be emailed to . Cards encouraging online reviews are given to visitors at the end of the visit. For bookings and enquiries, please complete our [enquiry form](https://twistmuseum.com/teachers-contact/). Frequently Asked Questions - How does Twist Museum support STEM education for students? The Twist Museum supports STEM education by providing highly interactive, hands-on exhibits that directly demonstrate principles of physics, optics, and cognitive neuroscience. The museum offers dedicated, curriculum-linked educational packages and workshops tailored for students (Key Stage 1–5), making complex STEM concepts accessible. This immersive environment utilises sensory phenomena and optical illusions to foster critical thinking and practical understanding of scientific principles. - What scientific principles are demonstrated by exhibits at Twist Museum? The exhibits at Twist Museum effectively demonstrate fundamental scientific principles concerning Optics, Sensory Perception, and Neuroscience. Visitors actively learn about the Physics of Light, including refraction and reflection, by observing how these processes create visual illusions. Furthermore, the museum showcases principles of Cognitive Psychology, illustrating how the human brain processes and often misinterprets sensory data. These interactive exhibits provide engaging, accessible examples of complex scientific principles in action. - Are there specific educational resources available for teachers visiting Twist Museum? Yes, Twist Museum provides specific educational resources designed to support teachers and enhance school visits. These valuable Teacher Packs and comprehensive learning guides, help educators maximise the perception-bending exhibits. The resources typically include pre-visit activities, post-visit discussion prompts, and explicit links to various curriculum subjects, including Science, Art, and Psychology. Utilising these structured guides ensures a focused and enriching educational experience. Your name Your email What school year are the students that will be visiting? Number of students Number of adults What subject do you teach? Submit --- ### [Best Times to Visit Twist Museum](https://twistmuseum.com/stories/best-times-to-visit-twist-museum/) **Published:** June 8, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories # Best Times to Visit Twist Museum Planning a visit to Twist Museum and wondering when the best time to go is? The great thing about Twist is that the experience can feel slightly different depending on when you visit. Whether you’re coming with family, young children, as a couple or with an adults-only group, choosing the right time can help you get the most out of your visit. Here’s our guide to the best times to visit Twist Museum depending on who you’re visiting with. ![Family in Twist Museum being greeted by Professor Twist](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000b.png) ## Best for Families and Kids: Visit During School Holidays School holidays are one of the most exciting times to visit Twist Museum, especially for families looking for a memorable, screen-free day out together. During major holiday periods such as February half term, Easter, the summer holidays, October half term and Christmas holidays, the museum features special seasonal additions designed to make the experience even more fun for children. This includes: - Themed decorations throughout the museum - Special live events such as science and magic shows - Seasonal activity trails and challenges for kids - Holiday-themed experiences like Easter egg hunts or detective trails These added extras turn a visit into more than just exploring illusions, creating a full holiday activity experience for families. If you’re planning a day out with children during the holidays, this is a fantastic time to visit. However, these periods are popular, so we recommend pre-booking your tickets in advance to secure your preferred time slot. ![Toddlers having fun in the Clone Table Room in Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/08/5.jpg) ## Best for Families with Toddlers or SEND Needs: Visit Early in the Morning If you’re visiting with toddlers, young children or children with SEND needs, the best time to visit Twist Museum is often in the morning when the museum first opens. These earlier time slots tend to offer a calmer and more relaxed environment before the museum becomes busier later in the day. Many families find this creates a more comfortable experience for children who may benefit from quieter surroundings or a slower pace. Morning visits can offer: - A quieter, more spacious environment - More freedom to explore exhibits at your own pace - Easier access to popular rooms and photo opportunities - A more relaxed sensory experience Twist Museum is designed to be interactive, immersive and hands-on, and quieter morning sessions allow children to fully engage with the exhibits in a way that feels comfortable for them. Weekday mornings outside of school holidays are often the quietest times to visit. ![Family having fun in the Colourless Illusion Room in Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/06/Twist-Event-Image-5.jpg) ## Best for Families with Young Children: Visit During the Week If you’re visiting with younger children, a weekday outside of school holidays is also a great time to come. During these quieter periods, the museum tends to be less busy, which means: - More space for children to move around and explore - Easier access to popular exhibits and photo spots - A calmer environment that can feel more comfortable for younger visitors Twist Museum is designed to be interactive and hands-on, and when it’s quieter, young explorers can take their time discovering the exhibits at their own pace. Weekday visits are also ideal if you prefer a more relaxed experience, allowing you to enjoy the illusions without feeling rushed. ![Unique date night ideas London - Couple having fun in Twist Museum](https://twistmuseum.com/wp-content/uploads/2025/02/3_About_Module.jpg) ## Best for Adults & Couples: Evening Slots Twist Museum isn’t just for families, it has also been designed with adults in mind. With 80+ mind-bending exhibits, immersive installations and interactive experiences, Twist offers a unique and memorable activity for couples, friends and adults looking for something different to do in London. For adults and couples, the evening time slots are our premium offering and often the best time to visit. During these hours: - Visitor capacity is limited, creating a more relaxed atmosphere - Families with young children are less likely to visit - The museum feels more immersive, atmospheric and grown-up - Couples and groups can enjoy the exhibits at a slower pace Many adults choose to visit Twist in the evening as part of a date night, group outing or post-dinner activity in central London. The illusion rooms, playful installations and creative photo opportunities create a fun, conversation-starting experience that feels very different after dark. Since Twist is located on Oxford Street, evening visits can also be easily combined with dinner, drinks, shopping or theatre plans nearby. ![Solo activity ideas London - Woman having fun in Twist Museum](https://twistmuseum.com/wp-content/uploads/2025/02/1_GuidedTours_Hero.jpg) ## Plan Your Visit No matter when you visit, Twist Museum offers a playful and thought-provoking experience that challenges the way you see the world. With 80+ interactive exhibits, immersive installations and incredible photo opportunities, every visit offers something surprising. Choosing the right time simply helps you tailor the experience to suit your group. Whether you’re visiting during the excitement of the school holidays, looking for a quieter morning experience with young children, or planning an adults-only evening out, there’s a perfect time to experience Twist Museum. [Book your tickets now](https://twistmuseum.com/test-booking-page/ "Book Tickets"). ![](https://twistmuseum.com/wp-content/uploads/2025/08/7-32x0-c-default.jpg) --- ### [Teacher Preview Evening](https://twistmuseum.com/stories/teacher-preview-evening/) **Published:** June 4, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories # Teacher Preview Evening at Twist Museum 🌀 ## Thursday 25 June | 18:30 – 20:30 ### Free Teacher Event | Oxford Street, London Teachers are invited to experience Twist Museum after hours at our exclusive free Teacher Preview Evening. Join us for a relaxed evening exploring London’s original home of illusions, discovering how Twist supports curriculum-linked learning, and finding out why schools across the UK are choosing Twist for unforgettable educational visits. Enjoy complimentary drinks from our free bar, explore 80+ interactive exhibits at your own pace and experience firsthand how Twist combines science, art, psychology and perception through immersive, hands-on learning. Whether you are planning a future school trip, looking for new educational experiences or simply fancy an enjoyable evening with colleagues, we would love to welcome you. ## What To Expect 🌀 Explore 80+ interactive illusion exhibits 🍷 Complimentary drinks from our free bar 📚 Learn more about Twist’s school trip offering 📸 Capture incredible photos throughout the museum 🎁 Receive a complimentary teacher goodie bag 👩‍🏫 Meet fellow teachers and make an evening of it Twist Museum is designed to encourage curiosity, critical thinking and creativity across multiple curriculum areas, including Science, Art, English and PSHE. We know how hard teachers work, so this evening is also simply an opportunity to enjoy the museum on us and experience something a little different in the heart of London. ## Bring A Colleague Teachers are welcome to attend with another teacher or colleague and make an evening of it together. Please note: Each attendee must complete the enquiry form individually, even if attending from the same school. ## Reserve Your Free Place Spaces are limited and advance registration is required. To sign up, please email: and a member of the team will confirm your place. We look forward to welcoming you to Twist Museum soon! ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_EXP_M-32x0-c-default.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/06/4-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-3-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/2-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_Science_Module-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/5-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_Education_Module-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_Education_Module-32x0-c-default.jpg) --- ### [Twistmas Advent Calendar (Part 1)](https://twistmuseum.com/stories/twistmas-advent-calendar-part-1/) **Published:** January 5, 2026 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Twistmas Advent Calendar (Part 1)** ### **Created by [Dr Matt Pritchard](https://www.instagram.com/sciencemagician/)** At the end of 2025, Dr Matt Pritchard created an advent calendar for us consisting of 24 videos featuring Christmas illusions, curious objects and magical effects. On this page (and in [Part 2](https://twistmuseum.com/stories/twistmas-advent-calendar-part-2/ "Twistmas Advent Calendar (Part 2)")) we’ll give further details on what is happening in each video and some additional ideas for you to explore. We suggest you [watch this video](https://youtube.com/shorts/hBbuGaOZYuE) before you read about each day individually below. ### **Day 1 – Christmas Tree Baubles** The Christmas tree baubles are all grey in colour. However, by being overlaid with coloured lines, they appear to take on that colour. The diagram shows one bauble at three different scales. You may be able to see grey in the largest of the three but as they get smaller, they appear to be pink in colour. This effect is commonly called the Confetti illusion. Although a variation on the Munker-White illusion might be a better description. David Novick popularised this effect in 2018. He was inspired by the work of Akiyoshi Kitaoka. You can read more [here](https://www.utep.edu/engineering/novick/colors/colorillusions.html). Twist Museum has a demonstration of this colour assimilation where the famous Vermeer painting “girl with a pearl earring” has been printed in greyscale and then overlaid with a grid of coloured lines. From a distance, the painting appears to be fully coloured. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day1.png) ### **Day 2 – A Festive LEGO Transformation** No sneaky edits or digital magic used to create this LEGO illusion. We’re keeping the workings of this a mystery but many of the exhibits at Twist Museum rely on the properties of light, and this trick is no exception. How do you think it works? ### **Day 3 – Shepard’s Gift Boxes** Will the lid of the red present be able to fit exactly on top of the gold present? Surprisingly the answer is Yes! This is called the Shepard Table illusion after the psychologist Roger N. Shepard who originally published it as two tables. The 3D depiction of the boxes causes the brain to misjudge the shapes of the two parallelograms that make up the lid of the boxes. The shapes are actually the same albeit rotated. For many other illusions that rely on ambiguity and strange properties of shape, the book by Roger N. Shepard “Mind Sights” is recommended. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day3.png) ### **Day 4 – The Sleeping Snowman** If you have a third snowman and it’s lying down horizontally on the ground, will it be able to fit in the gap between the other two? The answer is no, even though it looks like there is enough or just enough space. This illusion highlights how certain arrangement of shapes makes it hard to fully judge distances without the use of a ruler. There are a host of optical illusions that can cause the brain to make wrong assumptions, many of which can be found on the walls at Twist Museum. Perhaps the most famous is the Müller-Lyer illusion that asks you to judge the length of two lines. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day4.png) ### **Day 5 – Christmas Jumper** The Christmas jumper illusion. It might appear from a distance that the lines on the jumper are changing shape from sharp zig zags to more rounded waves. However, the lines never change shape. They are simple sine waves. The illusion is created by changing the black and white shading pattern of the lines. The ‘phase’ of the colour pattern impacts how the line shape is perceived. The diagram below shows a few different arrangements. With the white and black lines at the peaks and troughs of the sine wave, the line appears more rounded. This illusion is based on the Curvature Blindness illusion featured in Takahashi (2017) iPerception. You can read the paper [here](https://journals.sagepub.com/doi/10.1177/2041669517742178) and a circular variation Dr Matt Pritchard made using this illusion principle can be seen [here](https://www.instagram.com/p/DGEPN9FN45g/?hl=en). ![](https://twistmuseum.com/wp-content/uploads/2026/01/day5.png) ### **Day 6 – Tessellating Trees** A double illusion today. Firstly, there’s a ‘figure-ground’ illusion with the tessellating Christmas trees. You can either view it as a scene with dark grey trees that are upright or upside down light grey trees. The main effect asks you to compare the trees labelled A and B. Are they the same shade of grey? They are! The illusion is created by using a gradient fill in some places rather than a solid colour. This creates a simultaneous contrast illusion where a mid-range shade of grey can appear light against a dark background or dark against a light background. Perhaps the most famous example of this is Prof. Edward H. Adelson’s Checker shadow illusion. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day6.png) ### **Day 7 – Odd Sock Out** Which of these Christmas stockings is the odd one out? This puzzle is based on a brilliant one shared by Guardian puzzle writer and author Alex Bellos. You could argue that it’s the red one. Or maybe the small one. Or the sock that’s facing the other direction. You may have even noticed that the last one doesn’t have a black outline. 4 out of the 5 socks have a unique feature. The only one that doesn’t is the sock on the left. Therefore, it’s that sock that is the odd one out. It’s odd because it’s not odd! ![](https://twistmuseum.com/wp-content/uploads/2026/01/Screenshot-2026-01-05-at-11.10.05.png) ### **Day 8 – SNOW** Six sheets of acetate with what seems like a random arrangement of hexagons come together to form the word SNOW. The alignment is created by running threads through the corners of the sheets and pulling them all together. The construction was incredibly time consuming as Dr Matt Pritchard had to laminate the sheets without disturbing the patterns I’d laid out inside the clear laminated pockets. ![](https://twistmuseum.com/wp-content/uploads/2026/01/Screenshot-2026-01-05-at-11.13.06.png) ### **Day 9 – Twinkling Snowflake** This snowflake made up from the shaded dots is not moving position or rotating. The only change is the shading patterns of the dots. Each dot goes through a sequence of 4 patterns (grey with shadows; black; grey with shadows on the opposite side; white) and that creates the apparent motion illusion. In the diagram, if these four dots were frames in an animation that repeated, the dot would appear to move to the right. By rotating the dots, they can appear to move in any direction you want. The snowflake animation made use of this to create the various illusory movements. Dr Matt Pritchard created an [animation](https://www.instagram.com/p/DGXukTVt1L5/?hl=en) that’s similar to the retro game Snake. More information about this fascinating effect can be found on [Prof. Akiyoshi Kitaoka’s page](https://www.psy.ritsumei.ac.jp/akitaoka/reversephi.html). ![](https://twistmuseum.com/wp-content/uploads/2026/01/day9.png) ### **Day 10 – Anamorphosis** Four examples of anamorphosis where distorted images are returned back to a recognisable state by viewing them in a curved mirror surface. Dr Matt Pritchard made the images by using a polar coordinate distort filter on a computer graphics program. Lots of options out there including free software like GIMP. You can download the Winter themed files Dr Matt Pritchard made **[here](https://twistmuseum.com/wp-content/uploads/2026/01/polaranamorphs.pdf).** Twist Museum has various examples of anamorphosis including a spooky sculpture that reveals itself in a wine bottle. ### **Day 11 – Duck-Rabbit Ornament** A wooden duck-rabbit illusion as a Christmas tree ornament. A 45-degree mirror allows you to see both animals at once. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day-11.jpg) ### **Day 12 – Trees a Crowd** Which Christmas tree is the odd one out? A quick glance will often give the wrong answer. The tree on the right appears to be tilted further over than the other two. However, it’s the middle tree that has the odd angle. This illusion is based on ‘A turn in the road’ that was a 3rd place finalist in the illusion of the year contest. Created by Kimberley D. Orsten and James R. Pomerantz from Rice University. See the original [here](https://www.youtube.com/watch?v=k-7fimW5rmU). Their version has added layers of deception as there is a perspective effect with the road markings. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day12.png) ### **Day 13 – Appearing Snowman** The snowman seems to appear from the water. It’s a curious bit of light science and how refraction changes the path of a light. On day 14 I’ll share a much simpler way to make it that doesn’t involve a laminator. The diagram shows the various layers that are needed to create the snowman. You need to first draw a small picture that you want to vanish when placed into the water. Then cut out a thin piece of transparent plastic from some packaging. This is the same size as the paper. This is put on top of the drawing, and they’re then both put into a laminator pouch. Put the whole ‘sandwich’ through a laminator to make a watertight seal. Once it has cooled down, cut the pouch down to size and flex it back and forth. The key to the illusion is to have a thin air gap above drawing. Flexing the pouch helps to create this if the laminator has pushed the layers too tight together. Finally, using a permanent marker, draw extra details onto the pouch that you want to stay visible when underwater. You’re now ready to place this into water. The illusion only works when looking down on the pouch, if you view it sideways there will be no vanish. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day13.png) **Give the illusions a go for yourself and share your creations with us on [social media](https://www.instagram.com/twist_museum/). Part 2 can be found [here](https://twistmuseum.com/stories/twistmas-advent-calendar-part-2/ "Twistmas Advent Calendar (Part 2)").** ![](https://twistmuseum.com/wp-content/uploads/2025/12/Experience_Mobile_Xmas-32x0-c-default.jpg) --- ### [About Us](https://twistmuseum.com/about-twist/) **Published:** January 5, 2023 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2025/02/1_About_Hero.jpg) # Welcome to Twist Museum. ## Twist Museum launched in 2022 on central London’s iconic Oxford Street. The museum is made up of a series of interconnected zones devoted to the contemplation of how we see things. Through a combination of science and art, the interactive museum hopes to bring people together, challenging them and encouraging them to discuss and reflect on the ways in which we all perceive the world differently. ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_About_Module-32x0-c-default.jpg) ## Twist, an acronym for The Way I See Things. The letters TWIST are an acronym for “The Way I See Things”, a phrase that has formed the nucleus for all our thinking at the museum — that our interpretations of reality and our understanding of the world around us is shaped by our unique, individual perspective. ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_About_Module-32x0-c-default.jpg) ## We all experience the world differently. When you think, see or hear, what do you really know about what you’re sensing? Do you know whether you are sensing the same as the next person? And how does that knowledge inform your view? Twist examines the science behind such questions through interactive exhibits designed to showcase how we understand reality, igniting a curiosity about the way we see the world. ![](https://twistmuseum.com/wp-content/uploads/2025/02/4_About_Module-32x0-c-default.jpg) ## A playground for the mind. Twist Museum is here for you to discover, explore, and have fun through educational and entertaining exhibits that showcase the history and science of illusion. We offer an interactive and immersive experience that allows visitors to participate in and experience the illusions themselves in an engaging and informative way. ![](https://twistmuseum.com/wp-content/uploads/2025/02/5_About_Module-32x0-c-default.jpg) ## Ready to See Things Differently? Step into a world of mind-bending illusions, interactive exhibits and unforgettable moments. Book your tickets now and experience Twist for yourself! [ Book Tickets ](https://twistmuseum.com/book-tickets/) Frequently Asked Questions - What is the main concept of Twist Museum London? The main concept of Twist Museum London is exploring the fascinating relationship between the mind and reality through mind-bending illusions and large-scale interactive installations. As London’s Museum of Illusions, it is designed to challenge visitors’ perceptions and senses, making them question what is real. Twist Museum uses science and art to showcase sensory paradoxes, providing an immersive experience that literally ‘twists’ your understanding of visual and auditory inputs. - Is Twist Museum suitable for children and families? Twist Museum is highly suitable for families and children, offering a unique and interactive experience exploring optical illusions, perception, and mind-bending phenomena. While the exhibits are designed to engage all ages, the museum recommends the experience for children aged 6 and up who can fully appreciate the scientific and visual challenges. This makes Twist Museum an engaging, educational, and fun family destination. - Where is Twist Museum located in London? Twist Museum is centrally located in the heart of London, England. You can find the interactive experience directly on Oxford Street (W1C 1BL), one of the city’s busiest thoroughfares. Its prime Central London location ensures excellent accessibility via the London Underground, situated conveniently between Oxford Circus and Bond Street stations. This places Twist Museum squarely within the bustling West End. ## ‘It will make you question your reality’ LONDON ON THE INSIDE --- ### [Easter Holiday](https://twistmuseum.com/easter-holiday/) **Published:** March 5, 2026 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![Easter With A Twist](https://twistmuseum.com/wp-content/uploads/2026/03/LOCK-UP.png) Banish Boredom this Easter Holiday and step into a world where nothing is quite as it seems! Twist Museum is transforming into a springtime playground of magic, mystery and mind-bending fun, delivering a screen-free day out that will keep curious minds engaged and entertained [ BOOK NOW ](https://twistmuseum.com/book-tickets) const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ### What’s On This Easter? - ![Easter Holiday Activities - Egg Hunt for Kids](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-2.gif) ![Easter Holiday Activities - Egg Hunt for Kids](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-2.gif) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-3.png) Easter Egg Hunt With a Twist Take part in our Free Easter Egg Hunt from 28 March – 12 April 2026 and be in for the chance to win a Giant Easter Egg! Hidden throughout the museum, you’ll find Easter clues woven into our mind-bending exhibits. Follow the trail, solve the puzzles and complete the hunt to earn a delicious reward. Plus, you could win yourself a Giant Easter Egg if you correctly guess its weight. ⚖️ - ![Easter Holiday Activities - Live Magic Shows](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-3.gif) ![Easter Holiday Activities - Live Magic Shows](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-3.gif) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-1.png)Live Magic Shows by Marvin’s Magic We’ve partnered with **Marvin’s Magic** to bring daily live performances to Twist Museum throughout the Easter holidays. Expect mind-blowing tricks, jaw-dropping moments and plenty of audience participation. It’s the perfect blend of illusions and magic, guaranteed to keep the whole family entertained. Shows are daily from 28 March – 12 April 2026 at 10:30am, 12:00pm, 1:30pm & 2:30pm. Spaces are limited. 🪄 - ![Easter Holiday Activities for Kids](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-1.gif) ![Easter Holiday Activities for Kids](https://twistmuseum.com/wp-content/uploads/2026/03/Website-Content-Spots-1.gif) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-2.png) 80+ Mind-Bending Exhibits Beyond the Easter fun, you’ll explore our most loved interactive illusions, including perspective-warping rooms, colour and light illusions, immersive installations, sensory surprises and unforgettable photo opportunities. There’s fun for the whole family at Twist Museum! 🌀 [ Book Now ](https://twistmuseum.com/book-tickets) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## 📍 Right in the Heart of London Located on Oxford Street, Twist Museum is just minutes from Oxford Circus station, making it the perfect midweek adventure, weekend day out or boredom-busting school holiday plan. Location: [248 Oxford Street, London, W1C 1DH](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6), next to Oxford Circus By tube: Oxford Circus Station – 1 min walk (Victoria, Bakerloo & Central Lines), Bond Street Station – 5 min walk (Jubilee, Elizabeth & Central Lines) Bus: Oxford Circus stop, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2 [ GET DIRECTIONS ](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6) const map = new google.maps.Map(document.getElementById("loc-map"), mapOptions); // Add marker const marker = new google.maps.Marker({ position: {lat: 51.5152749, lng: -0.1431529}, map: map, icon: { url: "https://twistmuseum.com/wp-content/uploads/2025/02/TWIST\_LOCATION\_V1.svg", scaledSize: new google.maps.Size(70, 95) } }); // Info Window const infoWindow = new google.maps.InfoWindow({ content: ` 248 Oxford St, London W1C 1DH, United Kingdom ` }); marker.addListener("click", () => { infoWindow.open(map, marker); }); } ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png)Ready to Twist Their Reality? School holidays can be long. Screens can be relentless. Twist Museum is your boredom-busting solution. Get out the house. Give your brains a run around. Watch their boredom disappear before your very eyes. Book now and secure your Easter Holiday slot before they vanish. [BOOK NOW](https://twistmuseum.com/book-tickets) --- ### [May Half Term](https://twistmuseum.com/may-half-term/) **Published:** May 7, 2026 **Author:** Jack Grant **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![I see half term sorted. What do you see?](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_Title_Text.png) Banish boredom and step into a world where nothing is quite as it seems this May Half Term! Explore 80+ immersive illusions and enjoy daily live Science & Magic Shows with Captain Calamity from Marvin’s Magic. Perfect for curious minds of all ages. [ BOOK NOW ](https://twistmuseum.com/book-tickets) const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ### What’s On This May Half Term? - ![May Half Term Science & Magic Shows with Captain Calamity](https://twistmuseum.com/wp-content/uploads/2026/05/Website-Content-Spots-1.gif) ![May Half Term Science & Magic Shows with Captain Calamity](https://twistmuseum.com/wp-content/uploads/2026/05/Website-Content-Spots-1.gif) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-1.png)Live Science & Magic Shows 🧪 Join the brilliant Captain Calamity from Marvin’s Magic for interactive shows packed with mind-blowing tricks, curious experiments and plenty of laughs. Perfect for kids and just as entertaining for adults, these live shows bring science and magic together in a way you won’t forget. Shows are daily from Saturday 23rd May – Sunday 31st May 2026 Show Times: 11am, 12:30pm, 2pm & 3pm. Spaces are limited. - ![Family of four poses for a photo with a pink rabbit mascot in a white coat inside a colorful rainbow tunnel who greets them.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000b.png) ![Family of four poses for a photo with a pink rabbit mascot in a white coat inside a colorful rainbow tunnel who greets them.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000b.png) ### 🔍 Detective Activity Trail 🌀 Take part in our Free Detective Activity Trail and put your skills to the test as you explore the museum! Hidden throughout our mind-bending exhibits are clues waiting to be uncovered. Follow the trail, solve the puzzles and work together to crack the case. Have you got what it takes to complete the mission to earn your reward? Remember, at Twist, things aren’t always what they seem… - ![A pink bunny-costumed performer does a handstand in a neon pink hallway while children in pink outfits pose and play nearby.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000c.png) ![A pink bunny-costumed performer does a handstand in a neon pink hallway while children in pink outfits pose and play nearby.](https://twistmuseum.com/wp-content/uploads/2026/05/Twist_WebAssets_ContentSpots_1500x1000c.png) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-2.png) 80+ Mind-Bending Exhibits Step inside immersive rooms, play with perspective and discover how your brain interprets the world around you. From optical illusions to sensory experiences, every exhibit is designed to: - Spark curiosity - Encourage hands-on exploration - Create unforgettable moments [ Book Now ](https://twistmuseum.com/book-tickets) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## 📍 Right in the Heart of London Located on Oxford Street, Twist Museum is just minutes from Oxford Circus station, making it the perfect midweek adventure, weekend day out or boredom-busting school holiday plan. Location: [248 Oxford Street, London, W1C 1DH](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6), next to Oxford Circus By tube: Oxford Circus Station – 1 min walk (Victoria, Bakerloo & Central Lines), Bond Street Station – 5 min walk (Jubilee, Elizabeth & Central Lines) Bus: Oxford Circus stop, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2 [ GET DIRECTIONS ](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6) const map = new google.maps.Map(document.getElementById("loc-map"), mapOptions); // Add marker const marker = new google.maps.Marker({ position: {lat: 51.5152749, lng: -0.1431529}, map: map, icon: { url: "https://twistmuseum.com/wp-content/uploads/2025/02/TWIST\_LOCATION\_V1.svg", scaledSize: new google.maps.Size(70, 95) } }); // Info Window const infoWindow = new google.maps.InfoWindow({ content: ` 248 Oxford St, London W1C 1DH, United Kingdom ` }); marker.addListener("click", () => { infoWindow.open(map, marker); }); } ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png)Ready to Twist Their Reality? School holidays can be long. Screens can be relentless. Twist Museum is your boredom-busting solution. Get out the house. Give your brains a run around. Watch their boredom disappear before your very eyes. Book now and secure your Easter Holiday slot before they vanish. [BOOK NOW](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png)Ready to Twist Their Reality? School holidays can be long. Screens can be relentless. Twist Museum is your boredom-busting solution. Get out the house. Give your brains a run around. Watch their boredom disappear before your very eyes. Book now and secure your May Half Term slot before they vanish. [BOOK NOW](https://twistmuseum.com/book-tickets/ "Book Tickets") --- ### [Blog: How Long Do You Need in Twist Museum?](https://twistmuseum.com/stories/blog-how-long-do-you-need-in-twist-museum/) **Published:** December 11, 2025 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## How Long Do You Need in Twist Museum? Located just a few minutes from Oxford Circus tube station, Twist Museum’s convenient location on Oxford Street means that, once you’ve emerged from the underground, you’re practically at the Twist Museum already. Our inconspicuous entrance is akin to a curiosity shop – the mysterious delights of which will entice you, as you step inside. And once you’re inside the Twist Museum, you’ll discover our interactive exhibition that promises to educate, entertain, and inspire you. ### **How long does it take to walk around Twist Museum?** It usually takes our visitors between 45 and 90 minutes to walk around our immersive rooms. Using a conservative estimate of one hour of walking this works out to an average of 2,112 steps per visit – which is equivalent to one mile. ### **Why is museum walking so tiring?** More traditional museums, especially for kids, can be associated with being quite tiring. Not Twist. People are often surprised to leave the museum feeling energised, educated, and just a little bit bamboozled from all of the new information they have acquired. Overall, classic museum visits can be tiring because of the sheer number of steps involved in visiting these buildings, as you explore their many wonders. Want to know how much walking is actually done in London’s other top museums each year? Read on. ### **How many people visit London’s top museums every year?** To highlight the massive scale of collective human effort of London’s museum visitors every year, we’ve put together some entertaining facts – with a Twist – so you can plan your trip to the Big Smoke. For example, did you know that the average 2,112 steps it takes to walk around Twist Museum compares to an average step count per visit of: - 7,250 steps for the Natural History Museum - 8,500 steps for the British Museum - 7,500 steps for the National Gallery - 6,500 steps for the Science Museum Now, if you add up the 2,112 steps of each of Twist Museum’s 250,000+ visitors a year, that’s a total distance of around 250,000 miles – the equivalent to 500 hours of continuous flying by a commercial jet travelling at an average speed of 500mph. That’s a lot of travelling! These 250,000 miles compare to a total distance of: - 21,633,190 miles for the Natural History Museum’s 6,301,972 annual visitors – equivalent to the length of 1.34 billion 85ft blue whales. - 26,081,778 miles for the British Museum’s 6,479,952 annual visitors – the equivalent to 22,000 times the total length of the 1,148 ft linen bandages used on a typical Egyptian mummy. - 11,373,989 miles for the National Gallery’s 3,203,451 annual visitors – equivalent to 16 billion 1.4mm average-length brushstrokes of a Van Gogh painting. - 8,693,374 miles for the Science Museum’s 2,827,242 annual visitors – equivalent to flying the 500-mile round trip to the International Space Station (ISS) more than 17,386 times ### **The Unstoppable Collective: The True Scale of Museum Walking in London** You’ve seen the facts for each museum, but when you add up the collective effort of all the visitors to these five top London institutions, the result is truly staggering. The 250,000 miles walked at Twist, combined with the millions of steps at the Natural History Museum, British Museum, National Gallery, and Science Museum, all total a colossal: **68,032,331 miles** That’s almost 70 million miles walked by museum visitors in one year. This immense, collective energy is why museum walking is tiring – it’s a global journey happening right here in London. To put 68 million miles into a perspective that challenges your mind (and your feet), here are five astonishing facts: 1. The Ultimate Shoe Size Challenge (A Twist on Scale) The enormous single Converse All Star boot required to fit all 19 million annual visitors would be 13,807 feet tall. This means the monumental shoe would reach approximately 87.5% of the way to the summit of Mont Blanc (15,774 feet)! 2. If one person were to walk this distance, how close to Mars would they get? The average distance between Earth and Mars is 140 million miles. Your collective steps would get you almost halfway to Mars (48.6% of the way) – visit our museums twice a year and you will get to Mars. 3. If each mile walked represented one year, which epoch would we end up in? 68 Million years ago places us directly in the Paleocene Epoch—the period immediately following the extinction of the non-avian dinosaurs. You would witness the rise of the early mammals! 4. Beyond the Sun’s Orbit Your journey of 68 million miles would take you 73% of the way from the Earth’s orbit to the Sun’s orbit (approximately 93 million miles). 5. The Ultimate Line-Up The total distance is long enough to line up every single Double-Decker Bus currently operating in London over 1.2 million times bumper-to-bumper. These astonishing figures are admittedly incredible. but then so is each and every one of us. So, to find out more about our incredible human-ness and The Way I See Things (TWIST), make a visit to Twist Museum part of your day out in London. ![](https://twistmuseum.com/wp-content/uploads/2024/11/TWIST_EDUCATION_1-32x0-c-default.jpg) --- ### [Blog: The Perfect Family Day in London May Half Term 2026](https://twistmuseum.com/stories/blog-the-perfect-family-day-in-london-this-may-half-term/) **Published:** May 13, 2026 **Author:** Jack Grant **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## Perfect Family Day in London – May Half Term 2026 Planning a family day out in London this May Half Term? With so much to see and do, it can be difficult to know where to start, especially when you’re trying to keep both kids and adults entertained. To help make things easier, we’ve put together the perfect May Half Term itinerary, packed with fun, food and unforgettable experiences in central London. From breakfast and sightseeing to mind-bending illusions and a family dinner, here’s how to spend the ultimate day in London this May Half Term, Monday 25 May – Friday 29 May 2026. ### 9:00am – Breakfast in Central London ☕🥐 Start your day with breakfast near Oxford Street before the city gets too busy. There are plenty of family-friendly cafés nearby where you can grab: - Pastries and pancakes e.g. [Fika Regent Hall](https://www.regenthall.net/Groups/365403/FIKA_Cafe.aspx) (275 Oxford St, W1C 2DJ) or [Breakfast Club Soho](https://thebreakfastclubcafs.squarespace.com/) (33 D’Arblay St, W1F 8EU) - Fresh juices and coffees e.g. [Juicebox London](https://www.instagram.com/juicebox_online) (Junction of Oxford St & Woodstock St, W1C 2AA) or [Oakberry Acai](https://www.oakberry.com/en-UK) (9a Rathbone Pl, W1T 1HW) - Quick breakfast options for children e.g. [Mustard Cafe](https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d7788475-Reviews-Mustard_Cafe-London_England.html) (40 Margaret St, W1G 0JH) or [The Place to Eat](https://www.johnlewis.com/our-shops/oxford-street) (300 Oxford St, W1C 1DX) Starting your day in central London means you’ll be perfectly placed for a full day of exploring without spending lots of time travelling between activities. ### 10:00am – Step Into a World of Illusions at Twist Museum 🌀 📍 248 Oxford St, W1C 1DH. Approx. 5 minute walk from breakfast spots around Oxford Street Your first main stop of the day is Twist Museum, London’s original home of illusions. Located right on Oxford Street, Twist Museum features over 80 interactive exhibits designed to challenge perception, spark curiosity and create unforgettable moments for the whole family. During May Half Term, families can also enjoy: 🧪🎩 Daily live Science & Magic shows with Captain Calamity 🌀 Free detective activity trail 📸 Incredible photo opportunities throughout the museum Kids will love stepping inside immersive rooms and solving visual puzzles, while adults can explore the fascinating science behind how the brain interprets reality. Most visits last around 60–90 minutes, making it the perfect morning activity to give your brains a run around and to start your day on a high. ### 12:00pm – Explore Oxford Street & Regent Street 🛍️ 📍 Directly outside Twist Museum After Twist Museum, take a stroll through some of London’s most famous shopping streets. Oxford Street and Regent Street are packed with: - Family-friendly shops e.g. [Pop Mart](https://www.oxfordstreet.co.uk/shop/pop-mart/) (262 Oxford St, W1C 1DW) or [Disney Store](https://stores.disneystore.co.uk/london/london/D350/) (350-352 Oxford St, W1C 1JH) - Toy stores e.g. [Hamleys](https://www.hamleys.com/stores/london-regent-street) (188-196 Regent St., W1B 5BT) or [Build-A-Bear Workshop](https://www.buildabear.co.uk/locations?StoreID=2088) (493 Oxford St, W1C 2AN) - Sweet treats and snack stops e.g. [Hans & Gretel](https://hansandgretel.co.uk/our-stores/) (188-196 Regent St., W1B 5BT) - Iconic London photo spots e.g. [Piccadilly Lights](https://piccadillylights.co.uk/) (Piccadilly Circus, W1D 7ET) Even if shopping isn’t the main goal, the atmosphere during school holidays makes this area feel lively and exciting for families. ### 1:00pm – Family Lunch in Soho 🍔🍕 📍 Approx. 10 minute walk from Oxford Street Next, head into nearby Soho for lunch. This area is perfect for families because there’s something for everyone, whether you’re after: - Pizza and pasta e.g. [Amalfi Ristorante](https://www.amalfi.co.uk/?utm_source=google&utm_medium=organic&utm_campaign=google_lpm_amalfiristorante_argyllstreet) (25 Argyll St, W1F 7TU) - Burgers and fries e.g. [Honest Burgers](https://www.honestburgers.co.uk/menus/) (84 Brewer St, W1F 9UB) - Asian street food e.g. [Pot and Rice](http://www.potandrice.co.uk/) (16A D’Arblay St, W1F 8EA) - Quick and easy family dining e.g. [Market Halls](https://www.markethalls.co.uk/) (9 Holles St, W1G 0BD) Soho is only a short walk from Oxford Street and is one of the best areas in London for relaxed lunchtime dining. ### 2:30pm – Relax in Hyde Park 🌳 📍 Westminster, W2 2UH. Approx. 20 minute walk from Soho After lunch, slow the pace down with a walk through Hyde Park. May is one of the best times to enjoy London’s parks, and Hyde Park is ideal for: - Letting kids run around - Relaxing in the sunshine - Enjoying the fresh air - Taking a break from the busy city streets If the weather isn’t great then you can skip visiting Hyde Park. ### 4:00pm – Explore the Immersive Digital Art at Outernet London 🎨✨ 📍 Charing Cross Rd, London WC2H 8LH. Approx. 30 minute walk or 20 minute tube journey from Hyde Park Head to Outernet London, one of London’s most exciting free immersive experiences. Located beside Tottenham Court Road station, Outernet features giant floor-to-ceiling digital screens with constantly changing immersive artwork, music visuals and interactive displays that surround visitors in light, colour and sound. It’s a brilliant stop for families and a great way to experience something futuristic and visually spectacular in the heart of London. Best of all, it’s completely free to visit. ### 5:30pm – Family Dinner in Covent Garden 🍽️ 📍 Approx. 10–15 minute walk from Outernet London Finish your day with dinner in Covent Garden. Covent Garden is perfect for families thanks to: - Street performers and entertainment - A lively atmosphere - Restaurants for all tastes and budgets - Beautiful evening lighting and atmosphere It’s a great way to end the day while still soaking up the energy of London. ## Why Twist Museum Is Perfect for May Half Term If you’re looking for something fun, interactive and different to do with the family this May Half Term, Twist Museum is one of the best places to start your day. With: - 80+ interactive illusion exhibits - Live Science & Magic shows - A central Oxford Street location - Experiences suitable for all ages - Weather-proof environment Twist combines entertainment, curiosity and unforgettable shared moments all under one roof. ## Plan Your May Half Term Adventure London is packed with incredible family activities, but combining interactive experiences, good food and outdoor spaces is the perfect recipe for a memorable day out. Whether you’re visiting London for the holidays or simply looking for inspiration close to home, this itinerary offers a great mix of excitement, relaxation and discovery. Start your May Half Term adventure at Twist Museum and see the city differently. TWIST – The Way I See Things ![](https://twistmuseum.com/wp-content/uploads/2026/05/TWIST_TicketMaster_HomepageSpot_720x405px_Halfterm-32x0-c-default.png) --- ### [Blog: Things To Do Near Twist Museum](https://twistmuseum.com/stories/blog-oxford-st/) **Published:** June 2, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Beyond the Twist: Top Things to Do Near Twist Museum** Looking for an immersive experience in London that will spark your curiosity and challenge your senses? At Twist Museum, you’ll enter a world of mind-bending optical illusions, brain teasers, and perception puzzles that make it one of the most exciting and unique attractions in the city. But the adventure doesn’t have to stop there. Located on iconic Oxford Street, Twist isn’t just a leading interactive museum or museum of illusions, it’s also the perfect launchpad for exploring the best of the West End. Here’s how to turn your visit into a full day of fun, food, and discovery. 1. ### **Refuel at Market Halls Oxford Street** 📍9 Holles St, London, W1G 0BD After stretching your mind at London’s most fun museum, head to [Market Halls Oxford Street](https://www.markethalls.co.uk/), just a few steps away. This buzzing food hall features a wide variety of global street food vendors, with everything from tacos to bao buns, vegan eats to indulgent desserts, perfect for all ages and appetites. 2. ### **Shop the Best of Oxford Street** 📍Oxford St, London Right outside Twist Museum is Oxford Street, one of Europe’s premier shopping destinations. From [Selfridges](https://www.selfridges.com/GB/en/features/info/stores/london/) to popular high-street brands, this retail hub is ideal for grabbing everything from souvenirs to designer fashion after your illusion museum London adventure. 3. ### **Rediscover Play at Hamleys** 📍188-196 Regent St., London, W1B 5BT Continue the fun at [Hamleys](http://www.hamleys.com/), the world’s most famous toy store on nearby Regent Street. With seven floors of games, gadgets, and interactive demonstrations, it’s a magical experience for children and adults alike, and a great way to keep the excitement going after your visit to our interactive museum. 4. ### **Eat Your Way Through Soho** 📍Soho, London For foodies, a short walk to Soho offers some of the best dining options in London. Try [Dishoom](https://www.dishoom.com/carnaby) for Bombay-style street food, [Pizza Pilgrims](https://www.pizzapilgrims.co.uk/pizzerias/carnaby/?utm_source=google&utm_medium=local&utm_campaign=gbplisting) for artisanal pizzas, or grab dessert at [Chin Chin Labs](http://www.chinchinicecream.com/), where science meets sweetness. 5. ### **Catch a West End Show** 📍West End, London London’s theatre district is right on your doorstep. Why not end your day with a dazzling musical or compelling play? Whether you’re into family-friendly entertainment or edgy new productions, the West End never disappoints. 6. ### **Relax in Nearby Green Spaces** 📍Soho Square, London, W1D 3QP / Cavendish Square, London, W1G 0AN Unwind in [Soho Square](https://www.westminster.gov.uk/parks-and-open-spaces/soho-square-gardens) or [Cavendish Square Gardens](https://www.westminster.gov.uk/parks-and-open-spaces/cavendish-square-gardens), just a few minutes from Twist Museum. These peaceful green pockets are perfect for relaxing with a coffee, especially after exploring an immersive experience London visitors rave about. 7. ### **Step into Liberty London** 📍Regent St., Carnaby, London, W1B 5AH A short walk from the museum, [Liberty London](https://www.libertylondon.com/) is an architectural and retail gem. Even if you’re just browsing, this iconic department store is a feast for the eyes, much like the exhibits at our illusion museum London. ### **Your Day of Wonder Starts at Twist Museum** 📍248 Oxford St, London W1C 1DH Twist Museum is more than just a museum of illusions, it’s a gateway to a full day of exploration, creativity, and fun in the heart of London. Whether you’re visiting with family, friends, or flying solo, combine your trip with great food, iconic shops, and unforgettable attractions all just steps away. [Book your tickets](https://twistmuseum.com/book-tickets/ "Book Tickets") to Twist Museum now and start planning your perfect West End day out. ![](https://twistmuseum.com/wp-content/uploads/2025/07/1_0725_Homepage_TWILIGHT-32x0-c-default.jpg) --- ### [Blog: Easter Family Activities London: Fun Things to Do with Kids This Easter](https://twistmuseum.com/stories/blog-easter-family-activities-london-fun-things-to-do-with-kids-this-easter/) **Published:** March 17, 2026 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Top 5 Easter Activities in London for Kids** Looking for the best Easter family activities London has to offer? The Easter holidays are the perfect time to get out and explore the city with your kids. From immersive museums and egg hunts to outdoor adventures and creative workshops, London is packed with exciting experiences that the whole family can enjoy. To help you plan your Easter break, we’ve rounded up some of the best Easter family activities in London that combine fun, learning and unforgettable moments. ### 1. Visit Twist Museum for an Easter Egg Hunt with a Twist If you’re searching for something truly unique this Easter, a visit to [Twist Museum](https://twistmuseum.com/easter-holiday/ "Easter Holiday") should be at the top of your list. Located on Oxford Street, Twist Museum is London’s home of illusions, featuring 80+ interactive exhibits designed to challenge your senses and show how the brain interprets the world around us. During the Easter holidays, the museum becomes even more exciting with special seasonal activities for families, including: - A museum-wide Easter Egg Hunt - Daily live magic shows in partnership with Marvin’s Magic - The chance to win a giant Easter egg - Incredible photo opportunities in mind-bending illusion rooms Kids can explore immersive environments, solve clues as part of the Easter egg hunt and discover fascinating illusions that make learning about science and perception fun. Visits typically last 60–90 minutes, making it a perfect stop during a day of shopping, sightseeing or exploring central London. ### 2. Explore the Natural History Museum The iconic [Natural History Museum](https://www.nhm.ac.uk/) is usually a fantastic family day out, especially during school holidays. Children can come face-to-face with giant dinosaurs, explore the incredible blue whale skeleton in Hintze Hall and discover fascinating exhibits about the natural world. Interactive displays and family trails make it engaging for younger visitors, while adults will also enjoy learning about the history of life on Earth. Best of all, general admission is free, making it a great addition to a Easter family day out in London. ### 3. Go on an Easter Adventure at Kew Gardens Spring is one of the most beautiful times to visit [Royal Botanic Gardens, Kew](https://www.kew.org/kew-gardens). During Easter, families can enjoy special seasonal trails and activities while exploring the stunning gardens. Kids love the treetop walkway, the giant glasshouses and the wide open spaces perfect for running around. With flowers in bloom and plenty of nature to discover, Kew Gardens offers a relaxing but adventurous day out for families. ### 4. Discover Hands-On Fun at the Science Museum The [Science Museum](https://www.sciencemuseum.org.uk/) is another great choice for families visiting London during the Easter holidays. Packed with interactive exhibits, the museum encourages kids to experiment, ask questions and explore how science shapes the world around us. The Wonderlab gallery is particularly popular, offering hands-on demonstrations and activities designed to spark curiosity in young minds. It’s an engaging and educational option for families looking for fun Easter activities in London. ### 5. Enjoy Outdoor Fun in Hyde Park For families who want to enjoy some fresh air, a trip to Hyde Park is always a nice idea. One of London’s largest and most famous parks, Hyde Park offers plenty of space for picnics, bike rides and outdoor play. Families can rent pedal boats on the Serpentine, explore the playgrounds or simply relax and enjoy the spring sunshine. It’s a great way to balance indoor attractions with outdoor adventure during the Easter break. ## Plan Your Easter Family Activities in London London offers endless opportunities for family fun during the Easter holidays. Whether you’re exploring interactive museums, solving clues in an Easter egg hunt, discovering nature or enjoying time outdoors, there’s something for every age and interest. If you’re looking for a memorable Easter experience that combines fun, learning and amazing photo opportunities, a visit to [Twist Museum](https://twistmuseum.com/easter-holiday/ "Easter Holiday") is a fantastic place to start. With 80+ illusions, Easter activities and live magic shows, it’s one of the most unique Easter family activities London has to offer. [Book your visit](https://twistmuseum.com/book-tickets/ "Book Tickets") and see the world differently this Easter. ![](https://twistmuseum.com/wp-content/uploads/2026/03/Easter_Experience_Mobile-32x0-c-default.jpg) --- ### [February Half Term](https://twistmuseum.com/february-half-term/) **Published:** January 29, 2026 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2026/01/BoreDom-be-Gone.svg) This February Half Term, cure the school holiday slump with a perfect screen-free day out that’ll twist their minds, make them laugh, and leave them talking for days. Step into a world of interactive illusions, sensory surprises and brand new experiences. [ BOOK NOW ](https://twistmuseum.com/book-tickets) const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ### What’s On This Half Term? - ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_Module_1.jpg) ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_Module_1.jpg) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-1.png)Live Magic Shows by Marvin’s Magic London’s legendary magicians are back and performing every day during Half Term. Expect gasps, giggles and wide-eyed wonder. Shows are daily from 14 Feb – 22 Feb at 10:30am, 12:00pm, 1:30pm, 3:00pm & 4:30pm. Spaces are limited. - ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_Module_2.jpg) ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_Module_2.jpg) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-2.png) 80+ Mind-Bending Exhibits Explore our most loved interactive illusions, from shrinking rooms and shifting walls to perspective puzzles and optical oddities. There’s fun for the whole family at Twist Museum. - ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_Module_3.jpg) ![](https://twistmuseum.com/wp-content/uploads/2026/01/HT_Module_3.jpg) ### ![](https://twistmuseum.com/wp-content/uploads/2026/01/icon-3.png) Half Term Activity Trail Take part in our brand-new Detective Activity Trail — can your curious explorers follow the clues, solve the puzzles and uncover the Twist umbrella thief? It’s completely free to take part and successful detectives will earn themselves a special reward! 🕵️‍♀️ [ Book Now ](https://twistmuseum.com/book-tickets) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## 📍 Right in the Heart of London Located on Oxford Street, Twist Museum is just minutes from Oxford Circus station, making it the perfect midweek adventure, weekend day out or boredom-busting school holiday plan. Location: [248 Oxford Street, London, W1C 1DH](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6), next to Oxford Circus By tube: Oxford Circus Station – 1 min walk (Victoria, Bakerloo & Central Lines), Bond Street Station – 5 min walk (Jubilee, Elizabeth & Central Lines) Bus: Oxford Circus stop, served by the following buses: 3, 6, 7, 10, 12, 13, 23, 25, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390, 453, C2 [ GET DIRECTIONS ](https://maps.app.goo.gl/8nqwNMZ2qXyuDSeH6) const map = new google.maps.Map(document.getElementById("loc-map"), mapOptions); // Add marker const marker = new google.maps.Marker({ position: {lat: 51.5152749, lng: -0.1431529}, map: map, icon: { url: "https://twistmuseum.com/wp-content/uploads/2025/02/TWIST\_LOCATION\_V1.svg", scaledSize: new google.maps.Size(70, 95) } }); // Info Window const infoWindow = new google.maps.InfoWindow({ content: ` 248 Oxford St, London W1C 1DH, United Kingdom ` }); marker.addListener("click", () => { infoWindow.open(map, marker); }); } ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png) ## ![](https://twistmuseum.com/wp-content/uploads/2026/01/Ready-to-Twist-Their-Reality_.png)Ready to Twist Their Reality? Boredom, be gone. With illusions, activities and magic shows this Half Term. Get out the house and give your brains a run around. Watch their boredom disappear before your very eyes! Book now and secure your Half Term slot before they vanish. [BOOK NOW](https://twistmuseum.com/book-tickets) --- ### [Blog: Explore the Magic: The Twist Museum London Experience](https://twistmuseum.com/stories/blog-explore-the-magic-the-twist-museum-london-experience/) **Published:** January 16, 2026 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Celebrating Twist Museum’s Connection to London** Situated just a stone’s throw from Oxford Circus, Twist Museum London is located less than ten minutes from the famous [Green Man pub](https://www.nicholsonspubs.co.uk/restaurants/london/thegreenman) on Berwick Street. This is where [The Magic Circle](https://themagiccircle.co.uk/) was first formed in the early 1900s by a group of magicians (1), including the famous illusionist David Devant, whose tricks included transforming water into wine and floating assistants in mid-air. Drawing inspiration from this rich heritage of wonder and stagecraft, the main concept behind Twist Museum London is to encourage visitors to explore the fascinating relationship between the mind and reality. This is achieved through a blend of science and art to showcase sensory paradoxes, providing an immersive experience that literally twists visitors’ understanding of visual, tactile and auditory inputs. ### **A Vibrant Gallery of Original (Mind-Bending) Art** Twist Museum London is extremely proud of its connection with London and the UK, including its people and its history, and continues to strive to provide the best possible unique experience for visitors. It has therefore worked with acclaimed London-based and other British artists including [Patrick Hughes](https://en.wikipedia.org/wiki/Patrick_Hughes_(artist)) and [Tom Lawton](https://www.tomlawton.com/) to create and display original optical illusion artwork and sculptures. Over a dozen artists feature their mind-binding artworks and installations as part of the museum’s interactive exhibition. ### **The Fascinating Science of Perception** In addition to various artists, Twist Museum London has worked with the University of Glasgow’s [Professor Fiona Macpherson](https://en.wikipedia.org/wiki/Fiona_Macpherson) (philosopher of mind, perception, and psychology) to bring to life the science and philosophy of perception and illusion. It has developed an education programme that combines interactive exhibits with exclusive resources linked to specific learning objectives within the UK’s National Curriculum. Brought to life by teachers in collaboration with Science Magician [Dr Matt Pritchard](https://www.sciencemagicshows.co.uk/), Twist Museum’s School Resources pack engages students and fosters active learning that ensures continued enthusiasm in the classroom. Whilst taking photos during the exhibition is part of the fun and actively encouraged, the exhibits have something of an old-school museum exhibition feel about them. ### **Thoughtful Curation for a Meaningful Visit** Given that London is world-renowned for its incredible diversity and quality of museums, Twist Museum London values museum curation with the utmost regard. With curators being the caretakers of our cultural heritage (2), Twist Museum London translates thematic visions into a physical experience that resonates with its visitors. The hands-on exhibitions are designed to be touched, seen, and experienced, challenging visitors’ perception of colour, shape, perspective, touch, and sound. ## **A Fascinating Voyage Through Time** ### **A Brief History of Magical Illusions** - ### Ancient Mesopotamia (c. 3000 BCE – 1st Century CE): Known for “temple magic” and the Lota Bowl, a vessel that appeared to refill itself. Architects also used five-legged statues to create the illusion of movement. - ### Ancient Egypt (c. 2700 BCE): The Westcar Papyrus records the magician Dedi, who reportedly performed animal resurrections and early versions of the “cups and balls” routine. - ### Ancient Greece and Rome (c. 5th Century BCE – 4th Century CE): Greek architects used subtle curves (entasis) to make columns look perfectly straight, while Roman street performers popularised sleight of hand with vinegar cups. - ### Medieval Period (c. 500 – 1500 CE): Illusions moved to royal courts with automata (mechanical moving objects). Secret handbooks also taught “party tricks,” like turning water into wine using wine-soaked bread. - ### 18th and 19th Centuries: Professional illusionists like Jean-Eugène Robert-Houdin transitioned magic from street performances to grand, large-scale theatrical stage shows. - ### Early 1900s: Magic reached its theatrical peak, leading to the 1905 founding of The Magic Circle in London to protect and advance the secrets of the art. ### **References** 1. [https://themagiccircle.co.uk/about/history/#:~:text=Entertainment,“to%20spend%20a%20penny](https://themagiccircle.co.uk/about/history/#:~:text=Entertainment,) 2. [https://artbusinessnews.com/2023/11/curation-101-mastering-the-art-of-compelling-exhibition-curation/#:~:text=November%2028,%202023%20Artists%20Featured,the%20fabric%20of%20an%20exhibition ](https://artbusinessnews.com/2023/11/curation-101-mastering-the-art-of-compelling-exhibition-curation/#:~:text=November%2028,%202023%20Artists%20Featured,the%20fabric%20of%20an%20exhibition) ![](https://twistmuseum.com/wp-content/uploads/2024/12/2_TWIST_CHRISTMAS_MAGICSHOWS-1-32x0-c-default.png) --- ### [Twistmas Advent Calendar (Part 2)](https://twistmuseum.com/stories/twistmas-advent-calendar-part-2/) **Published:** January 6, 2026 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Twistmas Advent Calendar (Part 2)** ### **Created by [Dr Matt Pritchard](https://www.instagram.com/sciencemagician/)** At the end of 2025, Dr Matt Pritchard created an advent calendar for us consisting of 24 videos featuring optical illusions, curious objects and magical effects. On this page (and in [Part 1](https://twistmuseum.com/stories/twistmas-advent-calendar-part-1/ "Twistmas Advent Calendar (Part 1)")) we’ll give further details on what is happening in each video and some additional ideas for you to explore. We suggest you [watch this video](https://www.youtube.com/shorts/oLAebiHmIH4) before you read about each day individually below. ### **Day 14 – No Snow** On day 13 Dr Matt Pritchard shared an optical trick where a snowman disappears when viewed in water. It was made by laminating different layers and leaving an air gap between layers of the image. To make a much quicker version you can use two clear plastic cups. Anything written on the inner cup will be ‘invisible’ underwater when viewed from a high angle. In the [video example](https://www.youtube.com/shorts/oLAebiHmIH4), the letters NO disappear. ### **Day 15 – Context Matters** Context matters. The same symbol can be read either as an A or H, depending on what other letters surround it. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day15.png) ### **Day 16 – Retinal Afterimage** This illusion illustrates retinal afterimage after being fatigued. Stare at the cross in the centre of the image for 30 seconds. Try not to blink, move your head or change screen position. It helps to turn the screen brightness up. After the time is up, a white image with black outlines show. For a brief period of time after this, you should experience a faint coloured glow that is correct for the scene. They’re the opposite colours to what you’ve just been looking at. Pink becomes green. Blue becomes yellow etc. Did it work for you? At Twist Museum there is an example of a famous British singer who transforms their colour. ### **Day 17 – Rudolf Jigsaw** This is one of Dr Matt Pritchard’s favourite arrangements for a “geometric vanish.” When four identical pieces are rearranged, they create a mysterious hole in the centre of the board. But how does it work? Perhaps the most well-known example of these vanishes is the video with the chocolate bar that when rearranged seems to produce more and more pieces. To see how they work, look at the edges of the puzzle, you’ll see that overall, the puzzle changes size. It might only be a tiny millimetre larger on each side, but added up that’s a significant increase in area. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day17.png) ### **Day 18 – Light/Dark** An ambigram like object that when the lines are reflected in a mirror they either show up as the word Dark or Light. This was made from a font called “Lake Reflection” which has the property of each letter being a reflection as if viewed on the surface of a lake. With a mirror you only need to use half a printout to complete the word. By joining two different words together like Dark and Light, you can create the effect in the video where one side makes one word, and viewing from the other side makes the second. I’m fascinated by these ambigram like effects and you can view a load of other examples [here](https://www.youtube.com/shorts/ttDEshJc598). ![](https://twistmuseum.com/wp-content/uploads/2026/01/day18.png) ### **Day 19 – Five Golden Rings** By placing three mirrors to create the corner of a cube you can make an arrangement that completes the quarter rings. This video was inspired by the 12 days of Christmas song. Twist Museum has a whole section of mirror based illusions and sculptures that you can interact with. ### **Day 20 – Mirror Magic** What’s happening with these reflections? In today’s digital world it’s too easy to say it’s sneaky editing or AI. However, this illusion is very analogue and uses a simple technique that has been used on stages to make ghostly appearances and vanishes. The left half of the frame contains a mirror and the right have is just transparent glass. An object behind the frame is invisible on the lefthand side and is replaced by a reflection. On the right hand side it is visible and you can have two different objects with a phantom reflection. Due to various circumstances, the lighting here isn’t as good as it could be and the rigging impeded the choreography in certain places. On much larger scales, this can be better compensated for BUT the tradeoff is using incredibly large (and heavy) mirrored glass. ### **Day 21 – Noe(l)** There’s something wrong with this! There is no letter L in the foreground. No L. Noel. To make this Dr Matt Pritchard simply stuck on a piece of black paper to the surface of the mirror. ### **Day 22 – Prof Pepper’s Snowflake** A short walk from Twist Museum is the theatre where Prof Pepper first demonstrated his optical magic by making a ghost appear on stage. Reflecting a bright object off a glass screen allowed the audience to see both a reflection and a scene behind the glass. Augmented reality. This simple craft uses a mobile phone to be the source of the bright ghostly image and a thin piece of clear plastic inside a bell jar. Angled at 45 degrees it bounces the reflection back at the viewer. In a previous blog for Twist Museum, Dr Matt Pritchard gave more of the history to this famous illusion and another simple craft to [make a Ghost Scope](https://twistmuseum.com/stories/blog-how-to-create-your-own-peppers-ghost-illusion/). ### **Day 23 – Rudolf’s Nose Flicker** Another simple craft that has a magical effect. Flick the side of the card and the two flaps behind switch places. ![](https://twistmuseum.com/wp-content/uploads/2026/01/day23.png) ### **Day 24 – Naughty or Nice?** Naughty or Nice? A lenticular like construction changes the word based on what angle you view the grid at. There’s an array of horizontal bars a few millimetres above a printed sheet which has the two words interlaced. When viewed from one angle, you can see one half of the interlaced words and the other half is hidden. The mirror’s reflection shows the opposite scenario. **Give the illusions a go for yourself and share your creations with us on [social media](https://www.instagram.com/twist_museum/). Part 1 can be found [here](https://twistmuseum.com/stories/twistmas-advent-calendar-part-1/ "Twistmas Advent Calendar (Part 1)").** ![](https://twistmuseum.com/wp-content/uploads/2025/12/1-32x0-c-default.png) --- ### [Blog: The Pearl Earring](https://twistmuseum.com/stories/pearl-earring/) **Published:** May 27, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Baffling optical illusion tricks the mind into seeing black and white photo in colour – can you spot why?** Look at the picture from a distance, it’s in colour right? Now look closer. Up close, you can see that the image is actually black and white. It has coloured lines on top of it. Housed in London West-End-based multisensory illusion attraction, Twist Museum, The Girl with a Pearl Earring is an exhibit that displays two images of the same girl – one appearing in black and white and one appearing in colour. Up close, you can see that the image is actually black and white. It has coloured lines on top of it. From far away the colour of the black and white photo seems to shift towards that of the lines, tricking the mind into thinking it is a colour version of the same painting. **Why does this happen?** This is called ‘colour assimilation’. It’s not yet known exactly why this happens, but one explanation is ‘neural blurring’ in which brain cells average out the light signals that fall on them. \*\*\*\*\* As humans we can all interpret and perceive things differently, with [Twist Museum](https://twistmuseum.com/) – Twist being an acronym for The Way I See Things – encouraging its visitors to engage their senses, while exploring and putting to the test the power of the mind through immersive experiences. Perception-based activities such as optical illusions, like The Pearl Earring shared above, can be a great way to activate the brain and how we interpret these activities can often highlight different aspects of our personality. Award-winning psychologist [Dr Lalitaa Suglani](https://drlalitaa.com/) shares more on this below as she explains: *“The way we interpret optical illusions often highlights how unique and subjective our perception is. This subjectivity is influenced by:* ***Cognitive filters*** *– our past experiences, cultural background, and learned behaviours shape how we see and process information. For example, some people focus on details while others see the bigger picture first, reflecting analytical versus holistic thinking styles.* ***Personality traits*** *– those with high openness to experience might find abstract illusions intriguing and are more likely to explore multiple interpretations. Conversely, individuals with a preference for structure might struggle with ambiguity, trying to “solve” the illusion.* ***Cognitive biases –*** *optical illusions can also expose tendencies like confirmation bias (seeing what we expect to see based on previous experiences) or even optimism/pessimism depending on whether someone perceives an illusion positively or negatively.”* Dr Lalitaa also shares how our perceptions can reveal a lot about our own emotional or mental states. She adds: *“Optical illusions can act as a mirror for how we process the world under varying emotional or mental states:* ***Stress Levels*** *– when stressed or anxious, our brains may default to quicker, less detailed interpretations of illusions, as the mind seeks efficiency over accuracy.* ***Focus and attention*** *– someone who is easily distracted might find it challenging to spot alternative perspectives within an illusion, revealing levels of sustained focus.* ***Emotional states*** *– our mood can influence perception, for example, individuals in a positive emotional state might perceive ambiguous images as less threatening or more pleasant, while someone feeling down may interpret them more negatively, as we project what is going on for us internally.”* ![](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-3-32x0-c-default.jpg) --- ### [Blog: The Magic of Illusion](https://twistmuseum.com/stories/blog-magic-of-illusion/) **Published:** July 16, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **The Magic of Illusion: Celebrating Twist’s Magic Week in London** From street performers to stage magicians, London has long been a city captivated by the art of magic. This summer, that fascination is being celebrated in full force as *Curious Minds* *Festival* begins with **Magic Week** — a programme of events, performances and experiences that shine a light on the enduring power of illusion. Magic, at its heart, is about wonder — a playful invitation to question what we see and believe. And in a city that’s home to the world-renowned Magic Circle, it’s no surprise that magic holds a special place in London’s cultural imagination. Throughout Magic Week, visitors can explore the traditions and science behind magic, from sleight of hand and misdirection to the psychology of perception. London is a city steeped in stories — from ancient folklore and Victorian stagecraft to modern-day illusions that continue to amaze and inspire. Magic, in all its mysterious forms, has long been part of the city’s cultural fabric. Whether you’re fascinated by sleight of hand, optical tricks, or the science behind perception, London has a long and surprising relationship with the magical and unexplained. Here are some magical facts and hidden gems that reveal just how deep the city’s love for illusion runs: ### **1. The Magic Circle: A Hidden Treasure in Euston** London is home to the *Magic Circle*, one of the most exclusive magic societies in the world. Founded in 1905, it’s where top magicians come together to preserve the secrets and craft of magic. It even has its own museum — though entry is by appointment only. **2. Houdini’s Legendary Escape in London** In 1904, legendary escape artist Harry Houdini made headlines when he escaped from handcuffs made by London’s own police — right inside the Daily Mirror’s offices. The stunt, which took over an hour, captivated the city and helped cement his status as the world’s greatest escape artist. ### **3. Victorian Magic and the West End** Before the West End was known for musicals, it was packed with magic shows. In the late 1800s, theatres like the Egyptian Hall in Piccadilly were famed for magic acts and illusionists performing tricks that pushed the limits of imagination. These venues paved the way for today’s immersive performances — from intimate magic shows to large-scale, interactive productions. ### **4. The Science Behind Magic** What makes magic so fascinating isn’t just the spectacle — it’s the psychology behind it. Misdirection, timing, and visual perception all play key roles in how magic tricks fool the brain. At Twist Museum — an illusion museum and immersive experience in central London — visitors can explore exactly how and why our brains can be tricked, blending science and art to better understand what makes magic… magical. ### **5. Magic in the Streets** Magic in London isn’t limited to theatres or museums. Walk through Covent Garden and you’re likely to encounter street magicians performing mind-blowing tricks with nothing but a deck of cards and an audience. These performances continue a centuries-old tradition of magic as entertainment for the masses — accessible, mysterious, and always unexpected. ### **Q&A with Marvin’s Magic** **What is your favourite magic trick? My favourite magic trick of all time has to be the Dynamic Coins! It was one of the first magic tricks I ever got as a child, so it holds a lot of sentimental value for me. The best bit about it, is that it really does look and feel like real magic, but it’s incredibly quick and easy to learn. **Name an interesting fact about being part of the Magic Circle. Believe it or not, King Charles is one of our members! In his audition (yes, he had to audition like everyone else), he performed the famous ‘cups and balls trick’, which is thought to be the oldest magic trick in the world. The actual cups and balls he used in his audition can be found in The Magic Circle Museum. **Who is your magician icon? The late David Berglas (father of Marvin Berglas – the founder of Marvin’s Magic). He was known as the ‘International Man of Mystery’ and was widely considered to be the ‘Godfather of British Magic’. **What is the best way for kids to get into magic? My top tip would be to learn one trick really well. Don’t fall into the trap of trying to learn several tricks at once. Focus on one, show it to all your friends and family and become a master at it. I would suggest starting with something that fits in your pockets, that you can take with you wherever you go – you’ll become the life and soul of any party in no time at all! My recommendation would be something like the ‘Lights from Anywhere’ – available to purchase in the Twist Museum gift shop when you next visit! Magic has always thrived in spaces that welcome curiosity — and this summer, Magic Week invites Londoners of all ages to rediscover the joy of the unknown. Whether you’re fascinated by psychology, illusion or performance, there’s something uniquely powerful about watching the impossible unfold right in front of your eyes. *Q&A with [Sacha Johnstone](https://www.sachamagic.com/)* Join us for Magic Week (19–27 July) and prepare to be spellbound! Dive into a world of illusion, mystery, and mesmerising performances featuring the legendary Marvin’s Magic and mind-bending feats from The Modern Mentalist. ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-4-32x0-c-default.jpg) --- ### [Blog: moving through the mirror illusion](https://twistmuseum.com/stories/moving-through-mirror-illusion/) **Published:** August 8, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **How to create the moving through the mirror illusion at home.** The Colour Flip room at Twist Museum, with its inverted rooms, provides the perfect playground for creating magical videos. Here I’m going to show you how to create your own version of the moving through a mirror illusion. You can make it at home with just a large wall mirror. At the end I’ll explain how filming at Twist makes the process easier and more colourful. In addition to the mirror, you will need a mobile phone and a video editing app (or computer software). The editor doesn’t need to be fancy; it just needs to be able to reverse and reflect a video clip. **[See my video clip here.](https://www.youtube.com/shorts/kcHWZPJT0f8)** **Step 1 – capture the footage** Film a selfie video that starts with your arm outstretched and your back towards the mirror. Then swing your whole body around so that the moment the phone camera reaches the mirror, your head touches the mirror. The video below shows me in action taking this clip. **Be careful that you don’t hit the mirror hard with either the phone or your face, as you don’t want to crack it.** The key to making a smooth transition is to finish in the position shown in this diagram. You want the far edge of the mirror and the point of contact of your faces to be both centred and vertical. It may take a few attempts to choreograph this movement correctly but once it’s been captured, you can start the editing. **Step 2 – trim the footage** Using a video editor, trim the video so it starts just as your arm begins to swing and stops at the moment your face touches the mirror. If the point of contact isn’t exactly in the centre or vertical you can correct it now. Zoom in a little and then you can shift the position and/or rotate the video to bring it to the perfect position. **Step 3 – assemble the clips** You will need to use the same clip four times if you want the video to loop. The diagram below shows the sequence. Clip 1 is what you’ve just been working on. Clip 2 is the footage reversed so it plays backwards and reflected horizontally. Clip 3 is the footage playing forwards again but still reflected. Clip 4 is the footage reversed in time but without a reflection. **Bonus step 4 – tweak the speeds** This is for more advanced video editors. It just helps make the transition more fluid. Inevitably, when filming the selfie you will slow down as the phone and your face come close to the mirror as you don’t want to damage anything. You can compensate for this in the film edit by speeding the footage up at that moment. It helps the transition and has the effect of being sucked into the reflection before being spat out again. **Filming with the Colour Flip room at Twist Museum** The Colour Flip room is actually two mirrored rooms at Twist. One is colourful and the other is just painted black & white. A large mirror divides them down the middle. As one room is the reflection of the other, you won’t need to reflect any video footage. Instead, you will need to capture two different film clips of the arm swing motion. Film one on the black & white side, then swap over to film the colour side. **When you switch sides, you also need to switch arms.** If you held the phone in your right hand, you’d need to then do the second film holding it in the left hand. Once you’ve trimmed the two films down and centred them, the edit sequence to create a loop is: **Clip 1** – Black & white side **Clip 2** – Colourful side **Clip 3** – Reversed in time colourful side **Clip 4** – Reversed in time, Black & white side There are lots of other magical effects you can film in the Colour Flip room. If you do make some videos, don’t forget to tag Twist Museum in anything you post online. We’d love to see your creativity. Contributed by [Dr Matt Pritchard](https://www.instagram.com/sciencemagician). ![](https://twistmuseum.com/wp-content/uploads/2025/08/clip_sequence-32x0-c-default.png) --- ### [Blog: How to Create Your Own Pepper’s Ghost Illusion](https://twistmuseum.com/stories/blog-how-to-create-your-own-peppers-ghost-illusion/) **Published:** October 31, 2025 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## The History of the Pepper’s Ghost Illusion Just a three minute walk away from Twist Museum is 309 Regent Street. It’s now the home of the University of Westminster. Back in the 19th Century it was the Royal Polytechnic Institution; a place of teaching and enchanting the public with the latest scientific marvels. It was an inspiration for many modern-day museums like Twist. The Polytechnic’s Great Hall was always bustling with the latest technology being playfully demonstrated. For example, the public could go underwater in a diving bell, witness model warships being blown up with explosive charges triggered by the newly discovered electricity, and taste meat that was cooked using giant parabolic mirrors that focused light to become a heat ray. Above the hall, the roof contained Europe’s first photographic studio and next door to the hall, lecturers like John Henry Pepper would perform their science magic. Today, Prof. Pepper is best known for a curious optical trick called Pepper’s Ghost (although his design was based on a less practical invention by Henry Dircks). The illusion was first demonstrated on Christmas Eve in 1862. The public had never seen anything like it, a translucent ghostlike skeleton magically appeared on stage and interacted with actors. Nowadays, many theme parks use similar techniques within their ride experiences, large concerts have hologram musical artists appear amongst the live action, and augmented reality is used in ‘heads up displays’ in cars and planes. The illusion Prof. Pepper presented involved a huge transparent piece of glass across the darkened stage that reflected bright objects hidden from the audience’s view. The combination of seeing both through the glass and an additional reflection created the effect. The key is to balance the light levels of the two scenes. You will no doubt have experienced similar phenomenon when you have been inside a building and looked out of a window. During the day, the glass seems transparent, but at night, with the lights on inside, it’s difficult to look out the window without the scene being dominated by the reflections from inside the room. ## **How to Create Your Own Pepper’s Ghost Illusion 👻** Here is a simple way to create your own handheld version of the Pepper’s Ghost illusion to blow your kids minds this Halloween. When you look through the cardboard tube, you will see ghostly objects floating in front of what you’re viewing. The diagram figures below show how the cardboard tube is designed. The dimensions above are a guide based on the size of an average smart phone. From a large sheet of sturdy cardboard cut out the shape that will form the tube. Cut 45-degree slots on both sides and a sheet of transparent plastic cut to size to fit through these slots. You can just use a piece of thin plastic, for example from some old toy packaging. Just use some tape to hold the scope together and the plastic sheet can be pushed through the two side slots. You should have a hole cut in the top surface directly above the 45-degree angled plastic sheet. The hole should be smaller than the size of your phone’s screen. Secure two elastic bands either side of the hole to hold your phone in place. Before attaching your phone, you need to take a photograph or a video of a suitable ghost. It needs to be bright but against a black background. If you’re adept at using the photo editing controls on your phone, you may wish to adjust the brightness, contrast and shadow settings to achieve the best photo. Also, turn your orientation lock on so that your phone screen won’t flip from portrait to landscape as you move the scope about. Carefully attach your phone to the top of the ghost scope without touching the screen or any of the buttons. When you look through the viewing window at a dark background, you should find a ghostly image superimposed on top of it. Get creative and share your illusions with us on social media! Written by [Dr Matt Pritchard](https://www.instagram.com/sciencemagician/) ![](https://twistmuseum.com/wp-content/uploads/2025/10/How-to-Create-Your-Own-Peppers-Ghost-Illusion-32x0-c-default.png) ![](https://twistmuseum.com/wp-content/uploads/2025/10/Peppers-Ghost-Box-Step-1-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/10/Peppers-Ghost-Box-Step-2-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/10/Peppers-Ghost-Box-Step-3-32x0-c-default.jpg) --- ### [Press](https://twistmuseum.com/press/) **Published:** August 16, 2022 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets/) ## Twist Press For any press-related questions, you can contact our press team at: ![](https://twistmuseum.com/wp-content/uploads/2024/10/TWIST-Museum_21.10.22_Dan-Weill-Photography-52-32x0-c-default.jpeg) ## TWIST PRESS If you would like to contact our press team….. --- ### [Groups](https://twistmuseum.com/groups/) **Published:** August 16, 2022 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## Group Visits Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share experiences together. We offer range of group booking options – from **school visits** that explore the science of illusion, to **private hire** for a unique family, work or party experience. ![Two visitors enjoy the RGB wall at Twist Museum](https://twistmuseum.com/wp-content/uploads/2023/10/1_1023_GROUP.jpg) # Group Visits ### **Located on Central London’s iconic Oxford St, Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share their experiences together.** Twist, standing for ‘The Way I See Things’, is London’s original illusions museum. Bring your group on an exciting immersive journey into the fascinating science behind illusions, exploring how they mould our senses and can enhance our understanding of the world around us. Our interactive exhibits provide the perfect backdrop for group experiences during your London visit. Developed in collaboration with experts in art, psychology and neuroscience, and with an educational framework developed in consultation with Fiona MacPherson – Professor of Philosophy at the University of Glasgow, Twist Museum, London’s immersive experience, is an ideal location for group trips with a difference. Group bundles of 10 or more adult tickets are £21.00 per person. If you are interested in finding out about our School Visits, please click [HERE](https://twistmuseum.com/education/). ![](https://twistmuseum.com/wp-content/uploads/2025/02/2_Tickets_Module-32x0-c-default.jpg) Frequently Asked Questions - What is the minimum group size required to book a visit to the Twist Museum? The minimum group size required to book a visit and qualify for preferential group rates at Twist Museum is 10 people. Groups of 10 or more can secure discounted group tickets, benefit from flexible booking options, and ensure a streamlined entry process. This minimum applies to all standard group types, including educational and corporate bookings. - How do I book tickets for a school field trip or corporate event at Twist Museum? Booking tickets for a Twist Museum school field trip or corporate event requires a dedicated process. Do not use the general admission calendar. Instead, visit the official Twist Museum website and navigate to the specialised ‘Groups’ section. You must complete the dedicated online group booking inquiry form, providing details about your group size and event type. A member of the Groups team will then contact you directly to confirm availability, finalise details, and apply any potential discounted group rates. - Are Twist Museum group visits self-guided or are guides provided? Twist Museum group visits are designed to be primarily self-guided, offering groups maximum flexibility to explore the interactive and immersive exhibits at their own pace. Formal guides are not provided for the tours. However, the experience is supported by friendly staff known as “Illusion Specialists.” These specialists are positioned throughout the museum to offer assistance, take photos, explain the optical illusions, and ensure your Twist Museum group visit remains dynamic and engaging. ![]() ### **Guided Tours** Feeling inquisitive about our amazing illusions? Book your visit to Twist on our scheduled guided tour time slots, select a tour add-on, and create an unforgettable experience that will change the way you see things. Our [guided tours](https://twistmuseum.com/book-tickets/?flow=tQsjXmJZ) are perfect for anyone visiting London with their family or school, or celebrating a special occasion, join us for an unforgettable journey through our mind-bending museum. If you have any access needs, or photosensitivity issues, please make yourself known to the tour guide before the tour journey begins. Any further questions regarding accessibility, please see our [FAQ page](https://twistmuseum.com/faq/) or contact for more information. Book your guided tour [here](https://twistmuseum.com/book-tickets/?flow=tQsjXmJZ). --- ![](https://twistmuseum.com/wp-content/uploads/2024/06/3_GROUP_GUIDEDTOURS-32x0-c-default.jpg) ## ‘Surreal and ever changing’ ## THE NUDGE --- ### [FAQs for Educators](https://twistmuseum.com/faqs-for-educators/) **Published:** June 30, 2023 **Author:** Duncan MacDonald **Content:** ![]() # FAQs for Educators KS2 Curriculum - Science With a huge emphasis on Working Scientifically within the curriculum, we guarantee that the optical illusions that the pupils see at Twist Museum will generate lots of enthusiastic scientific discussion. Pupils will leave asking lots of scientific questions, there will be debates amongst pupils, scientific vocabulary will be used and learnt. Many of the exhibits including the Colour Room and the Kaleidoscope are ideal places to consolidate their understanding of light. The Sound Lab will promote discussions on pitch and volume. How are the Sounds in the Sound Lab being made? How are they travelling into our ears? How are we hearing them? - Art A trip to Twist Museum can lead to an optical illusion drawing project or to a written activity. There are lots of exhibits to choose from to analyse and evaluate using artistic terminology. Or the trip might lead to researching a great artist and learning about their art form. Some might be inspired to learn more about Odeith and research the historical and cultural development of Street Art. Others might choose Patrick Hughes who created reverspective. - English A formal letter to the Founder of Twist Museum is sure to generate a formal response to the class. Can they persuade him to include a specific new exhibit? Or can they persuade him to include their new idea for the Museum in his next Management Meeting? The Twist Team love seeing photos of children’s work that has been inspired by their trip to Twist, whether that is descriptive writing or a biography about one of the artists. KS3 & KS4 Curriculum - Science Many of the exhibits including the Colour Room and the Kaleidoscope are ideal places to consolidate their understanding of light waves. The Sound Room will promote discussions and understanding about sound waves. - Art Students might be inspired to learn more about Odeith and research the historical and cultural development of Street Art. Others might choose Patrick Hughes who created reverspective. - English Twist stands for ‘The Way I See Things’. A trip to the Museum is an ideal opportunity to teach pupils that we all see things differently. This concept leads perfectly into discussions about the main characters in a set text. Comparing their own ideas with others. Really understanding that there is no correct answer. All views and opinions are valid. - Psychology Twist is a perfect destination for KS3 & KS4 psychology students, and offers a captivating exploration of the mind that perfectly aligns with curriculum, in particular the module on ‘Perception and Interpreting the world around us’; through interactive exhibits and expert input from Professor Fiona Macpherson, Twist delves into the complexities of how our senses shape our understanding of reality. Students can engage with mind-bending illusions, question their own perceptions, and gain insights into the intricacies of human cognition. This immersive experience not only enhances their knowledge of psychology but also nurtures a deeper appreciation for the power of perception in our daily lives. Tickets - How much are school tickets to Twist? School group bookings are heavily discounted. Children’s tickets are reduced to £10. One free adult ticket can be booked for every 10 children. Extra teacher tickets can be purchased at the discounted price of £16.50. - How can I buy school tickets to Twist? Please fill in the [enquiry form](https://twistmuseum.com/teachers-contact/) to submit your booking request and a member of our team will come back to you as soon as possible. - How do I book a pre-visit? Teachers are welcome to book a free pre-visit to carry out a Risk Assessment. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have. To book a pre-visit please email us at Accessibility - Do you have access for wheelchair users? Twist Museum is wheelchair accessible, apart from two exhibits that are on an incline. - Is Twist Museum an accessible venue? Yes! We strive to make sure Twist is accessible as possible for all visitor needs. A small number of our exhibits feature flashing lights and strobes and may not be suitable for all visitors. Please contact us in advance to discuss specific accessibility requirements and we will do our very best to meet them. Planning your visit - What will happen when we arrive? A Twist team member will meet and greet your group on arrival. They will give your group a brief introduction to the Museum and Health and Safety on site and answer any questions you may have. - Is there anywhere for us to store our bags? We have a storage area for coats and bags for school groups. Please ensure any valuables are locked away in the free lockers. - Can we have lunch at the Museum? We have a seating area within the main foyer designed for school groups to sit, lunch can be eaten in this area. - Is there somewhere for us to sit and complete some written activities? The seating area in the main foyer will be available for school groups. Health and Safety - Does Twist provide Risk Assessments? Schools are responsible for their own risk assessments. A copy of Twist’s General Visitor Risk Assessment can be obtained by emailing info@twistmuseum.com Teachers can book a free pre-visit to complete risk assessments and plan their trip. These visits must be booked in advance, one of the Duty Managers that specialise in school visits will take the Teacher on a tour of the Museum and answer any questions they might have. Our Duty Managers are certified fire marshals and first aiders. ## [ Are you a teacher? Contact us about your school trip here.](https://twistmuseum.com/teachers-contact/ "Teachers – Contact") --- ### [Christmas at Twist](https://twistmuseum.com/christmas-at-twist/) **Published:** December 3, 2025 **Author:** Duncan MacDonald **Content:** const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); [ BOOK NOW ](https://twistmuseum.com/book-tickets/) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/11/3.webp ) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/18.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/17.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/14.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/16.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/14.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/13.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/11.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/14.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/15.webp) ![logo snowflake](https://twistmuseum.com/wp-content/uploads/2025/12/12.webp) ![Infinity Lapland Forest - Twist Museum](https://twistmuseum.com/wp-content/uploads/2025/12/Website-Images-1.png) ### New Illusion Room! Step into our brand-new LAPLAND INFINITY FOREST. This mesmerising room creates an unforgettable festive photo. [ BOOK NOW ](https://twistmuseum.com/book-tickets/) ### New Gift Illusion! Become the gift and snap the perfect festive photo for your feed with our unique wrapped present illusion, where size and scale play tricks on your eyes! [ BOOK NOW ](https://twistmuseum.com/book-tickets/) ![Gift Box Illusion - Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/12/2.png) ![Santa Claus Illusion - Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/12/Website-Images.png) ### 🎶 Santa Claus Is Coming to Twist! Our traditional red phone box has opened a portal to lapland and a holographic Father Twistmas will be welcoming visitors throughout the festive period. [ BOOK NOW ](https://twistmuseum.com/book-tickets/) ### FREE Santa’s Scavenger Hunt! Get your littles elves into the festive spirit with our activity trail where they can earn themselves an early Christmas present. [ BOOK NOW ](https://twistmuseum.com/book-tickets/) ![Gingerbread House Reception Desk - Twist Museum London](https://twistmuseum.com/wp-content/uploads/2025/12/4.png) --- ### [Christmas Parties](https://twistmuseum.com/christmas-parties/) **Published:** November 4, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## Group Visits Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share experiences together. We offer range of group booking options – from **school visits** that explore the science of illusion, to **private hire** for a unique family, work or party experience. ![Christmas Parties at Twist Museum]() # Christmas Parties const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ## Christmas Parties with a Twist Looking for a Christmas party venue in London that’s far from ordinary? Twist Museum turns the traditional Christmas party on its head — combining immersive illusions, interactive exhibits and a central Oxford Street location to deliver a festive celebration like no other. This winter, treat your team, clients or guests to an unforgettable end-of-year Christmas celebration in London’s most playful, creative and conversation-starting space. *Let’s create an extraordinary Christmas party and wow your guests to a whole new level. Get in touch using our [enquiry form](https://twistmuseum.com/private-event-contact/) to discuss your ideas, book a site visit or request our events brochure.* ## Christmas Parties with a Twist Looking for a Christmas party venue in London that’s far from ordinary? Twist Museum turns the traditional Christmas party on its head — combining immersive illusions, interactive exhibits and a central Oxford Street location to deliver a festive celebration like no other. This winter, treat your team, clients or guests to an unforgettable end-of-year Christmas celebration in London’s most playful, creative and conversation-starting space. Let’s create an extraordinary Christmas party and wow your guests to a whole new level! Get in touch using our enquiry form to discuss your ideas, book a site visit or request our events brochure. 12,000 sq ft of Event Space | Events up to 420 Guests | 80+ Interactive Exhibits ### Why Host Your Christmas Party at Twist? ✨Exclusive Use of over 12,000 sq ft of event space 🎟️ Scalable for events of 20 to 420 guests 🎁80+ Interactive Exhibits designed for connection, play and photo opportunities 🥂 Ideal for Christmas drinks receptions, Christmas banquets, Christmas networking events or full museum takeovers 🎶 Built-in entertainment with zero need for extra theming 🧑‍🎄Christmas-inspired makeover throughout the museum – think festive illusions, seasonal styling and magical touches 📍 Located just minutes from Oxford Circus station ♿ Fully accessible venue with on-site support ![](https://twistmuseum.com/wp-content/uploads/2025/11/Xmas-Feature-Image-32x0-c-default.jpg) ### A Christmas Party Tailored for You Whether you’re planning an intimate Christmas team gathering or a corporate Christmas celebration for 400+ guests, our events team will work with you to deliver a bespoke Christmas party that reflects your company’s personality, brand or end-of-year message. From branded light projections and custom catering menus to festive entertainment and immersive storytelling, we’ll bring your vision to life! ![](https://twistmuseum.com/wp-content/uploads/2025/11/Xmas-Feature-Image-2-32x0-c-default.jpg) ### Book Now – Selling Fast! Christmas is our busiest time of year, but we still have some Christmas party slots left. Ditch the traditional ballroom and give your team, clients or stakeholders something to talk about this Christmas. To secure your preferred date and start designing your end-of-year celebration, get in touch with our Events Team using our enquiry form today or email us at . ![](https://twistmuseum.com/wp-content/uploads/2025/11/Xmas-Feature-Image-3-32x0-c-default.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/5.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/2.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/6.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/3.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/7.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/06/5-1.jpg) ![Twist Museum Drinks Reception Venue](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-1.jpg) ![Twist Museum Corporate Event Venue](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image.jpg) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ## ‘Surreal and ever changing’ ## THE NUDGE --- ### [Black Friday](https://twistmuseum.com/black-friday/) **Published:** November 14, 2024 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets/) ![Black Friday Discount at Twist Museum London]() # Black Friday Discount ### Save 20% on Twist Museum tickets this Black Friday! Dive into a world of illusions, hands-on exhibits and interactive fun for all ages. Use code TWISTBF20 at checkout – offer available until 2nd December for visits up to 8th December. --- ### **Black Friday Deals** Treat yourself to 20% off Twist Museum tickets this Black Friday! Unlock 20% off tickets to Twist Museum and experience a world of mind-bending fun and interactive adventures. From thought-provoking illusions to hands-on exhibits, there’s something for everyone to enjoy. The offer runs from now until Monday 2nd December, and applies to visits up to 8th December 2024. Simply use code TWISTBF20 at checkout when booking online to claim your discount. Make unforgettable memories with family and friends this festive season at Twist Museum. But hurry – this offer is only here for a limited time! Apply TWISTBF20 and book your tickets today. [T&Cs apply](https://twistmuseum.com/terms-conditions/#blackfriday). Group and school bookings are exempt from the promotion. Online bookings only. --- ![](https://twistmuseum.com/wp-content/uploads/2024/11/2_Twist_BlackFriday_image-32x0-c-default.jpg) const iframe = document.querySelector(".embedsocial-hashtag-iframe"); if (iframe) { iframe.addEventListener("load", function () { try { const iframeDoc = iframe.contentDocument || iframe.contentWindow.document; const target = iframeDoc.querySelector("#es-main-widget .esu-username.es-username"); if (target) { target.style.color = "red"; target.style.fontWeight = "bold"; } } catch (error) { console.error("Unable to access iframe content. Is it from a different domain?", error); } }); } const videoElement = document.getElementById("videoWrapper"); const videoSource = videoElement.querySelector("source"); const desktopVideo = document.getElementById("desktopVideo")?.dataset.src || ''; const mobileVideo = document.getElementById("mobileVideo")?.dataset.src || ''; function updateVideoSource() { const isMobile = window.innerWidth <= 680; const newSrc = isMobile && mobileVideo ? mobileVideo : desktopVideo; if (videoSource.getAttribute("src") !== newSrc) { videoSource.setAttribute("src", newSrc); videoElement.load(); } } // On page load and window resize updateVideoSource(); window.addEventListener("resize", updateVideoSource); }); ## 🎁 Black Friday Deal: Extra 20% Off Tickets to Twist Museum! To celebrate Black Friday, we’re offering you an **extra 20% off tickets** to Twist Museum — London’s home of illusions. Save big on a magical day out this Christmas filled with festive fun for the whole family! 🗓️ Valid on bookings made between **17 November 2025 and 1 December 2025** 🎟️ Valid on bookings taking place between **17 November 2025 and 12 December 2025** ## Black Friday Sale - Extra 20% Off! Click the 'Book Now' button below or use code: TWISTMAS20 when purchasing your tickets [ Book Now ](https://twistmuseum.com/book-tickets/?flow=nLwLTLt4&utm_source=direct&utm_medium=website&utm_campaign=black+friday) ### 🎄What’s Happening at Twist Museum This Christmas? From December, Twist Museum will be transformed into a winter wonderland of illusions. Our Christmas makeover brings festive cheer to every corner of the museum, making it perfect for families, friends and anyone looking for a joyful day out. Forget traditional. Make Christmas unforgettable. Merry Twistmas! **🎁 Rather than buying more things this Christmas, why not give the gift of shared family memories, altered perceptions and mind expansion? After all, you’ve already got the best gift there is… 👀** ![](https://twistmuseum.com/wp-content/uploads/2025/11/Xmas-Feature-10-32x0-c-default.png) 🎅 **Christmas Themed Illusions & Exhibits** Enjoy new seasonal exhibits designed to surprise and delight. It’s the Twist experience… with a festive twist. 🎄 **Festive Decorations & Installations** The entire museum will be decked out for the season, offering endless Instagrammable moments and magical memories. 🎉 **Christmas Trail & Family Activities** Kids can take part in our Christmas scavenger hunt, solve merry mysteries and earn a special festive prize. ![](https://twistmuseum.com/wp-content/uploads/2025/11/Xmas-Feature-13-32x0-c-default.png) ### 🎟️ How to Book with Your Discount 1. Click [here](https://twistmuseum.com/book-tickets/?flow=nLwLTLt4&utm_source=direct&utm_medium=website&utm_campaign=black+friday) to auto-apply the discount or head to our [booking page](https://twistmuseum.com/book-tickets?utm_source=direct&utm_medium=twist+website&utm_campaign=black+friday) 2. Enter code **`TWISTMAS20`** (under the Calendar) 3. Select your date and time — The discount is valid on bookings until 12th December 2025 4. Enjoy an extra 20% off your Twist experience! Hurry, this offer is only available until midnight on 1 December. Don’t miss your chance to visit Twist Museum during the most magical time of the year, for less! [T&Cs apply](https://twistmuseum.com/terms-conditions/#blackfriday). Group and school bookings are exempt from the promotion. Online bookings only. ![](https://twistmuseum.com/wp-content/uploads/2025/11/Xmas-Feature-11-32x0-c-default.png) ## ‘An immersive experience like no other’ ## RADIO TIMES --- ### [Blog: Sound, Sip & Surprise](https://twistmuseum.com/stories/blog-sound-sip-and-surprise/) **Published:** August 18, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Sound, Sip & Surprise: Music Week at Twist Museum’s Curious Minds Festival** At Twist Museum, every visit is a journey into the unexpected — a place where art, science, and perception collide to create unforgettable immersive experiences. This summer, as part of the Curious Minds Festival 2025, we’re turning up the volume for Music Week: a week-long celebration of rhythm, creativity, and sensory exploration in one of the best museums in London. As part of Twilight Thursdays join us for a unique interactive music journey around the capital as London music festival SHAKE THE HIGH ROAD guides you through the music moments that shaped the city, all while experiencing a tasting menu of wonderful handpicked local beers. 🎶 Curious London: Fun Music & Beer Facts 🍺 Beer once saved London’s water supply. In the 19th century, beer was often safer to drink than water in London because it was boiled during brewing, killing harmful bacteria. Taverns became community hubs, much like live music venues today. 🎼 Abbey Road isn’t London’s only famous studio. While The Beatles made Abbey Road iconic, London is also home to Olympic Studios in Barnes, where The Rolling Stones, Queen, and David Bowie recorded legendary tracks. 🍻 London’s oldest surviving pub, The Seven Stars, dates back to 1602. Located near the Royal Courts of Justice, it’s older than the USA and would have been serving beer while Shakespeare was still alive. 🎵 The world’s oldest surviving recording of a live concert was made in London in 1888. It captured a performance at the Crystal Palace and was recorded onto wax cylinders, the earliest “live album.” 🍺 Beer and music festivals go way back in London. The “Frost Fairs” held on the frozen River Thames in the 17th and 18th centuries often featured both with music performances, drinking stalls, and even impromptu stages on the ice. 🎤 Why Music at Twist? Music is about more than what you hear it’s vibration, emotion, memory, and connection. At Twist, our sound-based installations let you see music through light patterns, feel it through vibrations, and create it in unexpected ways. Combined with a cold craft beer during our evening events, it’s one of the top immersive experiences in the city and easily one of the must-visit London attractions this summer. Whether you’re a family looking for unique things to do in London or a couple searching for a date night London idea that’s out of the ordinary, Music Week hits all the right notes. 🎟️ Plan Your Visit Music Week runs 18th – 24th August as part of the Curious Minds Festival 2025. Book your tickets now for daytime workshops and evening takeovers that pair great music with great drinks in one of the best museums in London. ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-15-32x0-c-default.jpg) --- ### [Blog: Halloween Half Term Activities for Kids in London](https://twistmuseum.com/stories/blog-halloween-half-term-activities-for-kids-in-london-fun-at-twist-museum/) **Published:** October 6, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Halloween Half-Term Activities for Kids in London** Looking for fun and family-friendly Halloween activities in London this October half-term? We’ve got something a little spooky, a little silly, and a whole lot of fun waiting for you at Twist Museum! This October, our illusion museum in London will be dressed up for Halloween, and you’re invited to join the adventure. ### **A Museum with a Twist** 👀 Twist isn’t your average museum. We’re a playground for curious minds, a museum of illusions where nothing is quite as it seems. Step inside and you’ll find yourself in ways you’ve never seen before, shrinking and growing in impossible rooms, and giggling at the way your brain gets tricked by our mind-bending optical illusions. It’s an immersive experience London families can dive into together, and this half-term, things are getting a little spooky too. ### **The Haunted Hunt** 🕵️‍♀️👻 Grab a trail sheet and join our Haunted Hunt! Hidden around the museum are creepy clues and puzzling riddles. Can you spot them all? Count the bats and you’ll uncover a special Halloween treat at the end. It’s just the right amount of spooky, perfect for little adventurers (and their grown-ups). ### **Magic Every Day ✨🎩** What’s Halloween without a little hocus-pocus? Every day this half-term, our friends at Marvin’s Magic will be performing live shows that will make jaws drop and eyes widen. Expect disappearing acts, unbelievable tricks, and maybe even a giggle or two. ### **Family-Friendly Halloween Fun in the Heart of London 🎃 We know half-term can feel like a juggling act, keeping the kids happy, finding something new, and making memories along the way. That’s why Twist is such a hit with families. As a truly interactive museum, there’s something for everyone: kids get to explore, play and puzzle, while adults get to join in on the fun (and snap those must-have family photos). Located just off Oxford Street, Twist is right in the middle of the action, making it an easy and exciting stop for a day out in the city. If you’re looking for a fun museum in London that families can enjoy together, you’ve just found it. Ready for some spooky fun? Gather your little witches, wizards, and curious explorers and join us for one of the most exciting Halloween half-term activities for kids in London. 👉 [Book your tickets now](https://twistmuseum.com/book-tickets/?utm_source=twist+website&utm_medium=blog&utm_campaign=halloween+half+term) – We can’t wait to welcome you into our world of illusions, with a Halloween twist! ### **Frequently Asked Questions 🤔 **What are the best Halloween half-term activities for kids in London?** Twist Museum’s Haunted Hunt trail and daily magic shows are among the most interactive and family-friendly things to do this October half-term. **Is Twist Museum suitable for young children?** Yes! Our activities are designed for families and children of all ages, with just the right amount of spooky fun. **Where is Twist Museum located? We’re in central London on Oxford Street, making us a convenient stop during your day out in the city. **Do I need to book tickets in advance?** We recommend booking online to secure your spot during the busy half-term period. Plus you will save 15% by booking your tickets in advance! ![](https://twistmuseum.com/wp-content/uploads/2025/10/2__ContentSpot_Halloween-1-32x0-c-default.jpg) --- ### [Blog: Edinburgh Edutainment](https://twistmuseum.com/stories/edinburgh-edutainment/) **Published:** May 27, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Edinburgh named the best city for ‘Edutainment’ providing families with fun and educational day out** *Scottish capital trumps the rest of the UK when it comes to things to do that will boost your brainpower* Edinburgh has been crowned the best city in the UK for providing educational days out in a new report announced today. The Scottish capital topped the rankings after analysis by London’s optical illusion [Twist Museum](https://twistmuseum.com/) revealing the best UK cities to offer ‘edutainment’ – fun and engaging activities which will also help improve your brain power. Analysis of edutainment facilities available per 100,000 residents found Edinburgh scored the top mark of 85.3 out of 100, well clear of the next best city of Bristol earning a score of 75.4. The study analysed the total number of museums, nature reserves, historical sites and landmarks and the number of libraries per 100,000 residents across the UK’s biggest cities to reveal the UK’s biggest edutainment hotspots. All were given a score based on their attractions per 100,000 residents, leading to the overall final mark which placed Edinburgh above Bristol, Sheffield and Newcastle. London finished a surprising fifth place in the analysis. **UK Cities ranked for ‘edutainment’ opportunities** **Top five UK cities ranked for ‘edutainment’ opportunities** Edinburgh: 85.3 Bristol: 75.4 Sheffield: 71.1 Newcastle: 69.5 London: 67.4 While London clearly had the most museums – 167 across a population of 8.77million they could offer just 1.9 per 100,000 residents, well short of the 5.9 offered by Edinburgh. The English capital did rank the best for the number of parks, offering 35.2 per 100,000 residents, double the number of nearest rivals Sheffield. But when it came to historical sites and landmarks, Edinburgh blew everyone else out of the water with 11.1 per 100,000 residents. Manchester and Belfast were the next best in that category. Birmingham ranked the worst of them all, with poor scores in museums and historical sites and landmarks contributing to an overall mark of just 51.7. **Bottom three UK cities ranked for ‘edutainment’ opportunities** Nottingham: 60.4 Liverpool: 59.1 Birmingham: 51.7 **Methodology** - Libraries per 100,000 residents were sourced from the [ONS](https://www.ons.gov.uk/peoplepopulationandcommunity/wellbeing/datasets/numberoflibrariesinlocalareasenglandandwales) (for England), [Wikipedia](https://en.wikipedia.org/wiki/List_of_libraries_in_Scotland) (for Scotland), [TripAdvisor ](https://www.tripadvisor.co.uk/Attractions-g186470-Activities-c60-t21-Belfast_Northern_Ireland.html)(for Northern Ireland), and [Word of Statistics ](https://x.com/stats_feed/status/1860953118285987848)(for London). - The number of museums, nature reserves, parks, and historical sites & landmarks per 100,000 residents was sourced from [top-rated.online](https://www.top-rated.online/). - Each city was assigned a score for each metric, ranging from 50 to 100, with 100 representing the highest score in each category. A minimum score of 50 was used as a baseline, as all the cities offer a range of attractions. ![](https://twistmuseum.com/wp-content/uploads/2025/02/3_Education_Module-32x0-c-default.jpg) --- ### [Blog: 10 Spooky Things to Do in London This Halloween That Kids Will Love](https://twistmuseum.com/stories/blog-10-spooky-things-to-do-in-london-this-halloween-that-kids-will-love/) **Published:** October 15, 2025 **Author:** Duncan MacDonald **Content:** ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Top 10 Halloween Activities in London for Kids** Looking for spooky things to do in London this Halloween that are fun for kids (and grown-ups too)? From pumpkin trails and haunted hunts to dazzling light shows and family-friendly frights, the capital is packed with Halloween magic this October. Here are ten of the best Halloween activities in London for kids, including a few tricks and treats from us here at Twist Museum! ### **1. Join The Haunted Hunt and Witness Wizards Casting Spells at Twist Museum 👻🧙** If you’re after Halloween fun that’s spooky and smart, head to Twist Museum on Oxford Street. This immersive world of illusions is transforming into a Halloween wonderland from 18 October – 2 November. Kids can take part in The Haunted Hunt which is a free trail through the museum’s interactive exhibits, where they’ll solve puzzles, look out for clues and spot creepy crawlies hidden in the art. Complete the challenge to earn a special Halloween treat! Plus, they have partnered with Marvin’s Magic to offer live magic shows four times a day from 25 October – 2 November! 🎟️ [Book your Halloween visit now](https://twistmuseum.com/book-tickets/?utm_source=twist+website&utm_medium=blog&utm_campaign=halloween+activities+in+london+for+kids) ### **2. Get Bewitched at the Harry Potter Studio Tour 🎩** Step inside the wizarding world this Halloween at the Warner Bros. Studio Tour London – The Making of Harry Potter. Explore the Great Hall filled with pumpkins, floating candles and flickering cauldrons as part of their “Dark Arts” experience. Perfect for little witches and wizards! ### **3. Go Pumpkin Picking Near London 🎃** Nothing says Halloween in London quite like pumpkin patches. Head to Crockford Bridge Farm in Surrey or Belmont Farm in Mill Hill for family-friendly pumpkin picking, carving sessions, and plenty of photo ops. ### **4. Explore the London Dungeon (If You Dare!) 🏰 For older kids and brave parents, the London Dungeon brings history’s creepiest characters to life. Expect jump scares, storytelling, and a few spine-tingling surprises, but it’s best suited for ages 10+. ### **5. Follow the Ghost Trail at Hampton Court Palace 🕯️ Hampton Court is one of London’s most haunted spots, and this Halloween it’s hosting twilight tours packed with ghostly tales and Tudor myths. It’s history with a haunting twist, ideal for curious kids and grown-ups who love a good story. ### **6. Trick-or-Treat at Covent Garden 🧛 Covent Garden turns into a Halloween playground every October with themed decorations, spooky street performers and seasonal pop-ups. Many cafes and shops even hand out treats for kids in costume. ### **7. Discover Creepy Creatures at the Natural History Museum 🦇** Visit the Natural History Museum for a day of discovery with a Halloween spin. From dinosaurs to deep-sea monsters, it’s full of fascinating (and slightly frightening!) exhibits that kids will love exploring. ### **8. Take a Spooky Ride on the London Eye 👁️** See the city from above, if you dare! The London Eye often runs themed Halloween capsules or family experiences. Go at dusk for the best eerie views of London’s skyline. ### **9. Get Creative at a Halloween Craft Workshop 🎨** Lots of local museums and art spaces, from the Horniman Museum to Museum of London Docklands, host Halloween craft days where children can make masks, lanterns or decorations to take home. ### **10. Spot London’s Most Haunted Landmarks 🕵️** Take a family ghost walk and explore London’s spooky side. Guided tours in Greenwich, Highgate and The City reveal eerie tales of ghosts, graveyards, and mysterious happenings, which are usually family-friendly and great fun. ## **Suggested Halloween Family Day in London Itinerary 🎃🧭** ### **🕗 Morning (9:30am) – Start in Covent Garden Piazza ☕️** – Begin your day with street performers, pumpkin-themed decorations and a warm drink at Whittard of Chelsea or Black Penny. – Kids can spot Halloween window displays and pick up small treats at local shops. **🚇 Travel: Covent Garden station → Oxford Circus station (Around 10 mins on the Piccadilly line).** ### **🕙 Late Morning (10:30am – 12:30pm) – Explore Twist Museum, 248 Oxford Street 🌀** – Dive into an immersive world of illusions and Halloween fun! – Join The Haunted Hunt (free all day) and enjoy live Marvin’s Magic shows (show times: 10:30am, 12pm, 1:30pm & 3pm). – Perfect family photo ops and a great mix of playfulness and science. 🎫 Tip: [Pre-book your tickets](https://twistmuseum.com/book-tickets/?utm_source=twist+website&utm_medium=blog&utm_campaign=halloween+activities+in+london+for+kids) online to save 15% and to secure your Marvin’s Magic Show, as spaces are limited. Arrive 10 minutes early to make the most of your visit. ### **🕐 Lunch (12:30pm – 2pm) – Around Oxford Street 🍔** – There are a wide range of great restaurants on and around Oxford Street or inside Selfridges. – If you don’t mind a short walk, the best areas for food near Oxford Street are Soho for its high concentration of diverse restaurants and Marylebone for more upscale options. ### **🕒 Afternoon (2pm – 4pm) – Ghostly Sights & Scenic Strolls 🕯️** – Stroll down Regent Street towards Piccadilly Circus, then wander through St James’s Park to Westminster Abbey which is home to centuries of “ghost stories.” – Older kids might enjoy a short family ghost walk (London Walks run gentle daytime versions). ### **🕕 Evening (5pm – 7pm) – Dinner & Dazzle – South Bank 🍕** – Take the Tube (Oxford Circus station → Waterloo station in 7 mins via the Bakerloo line OR Tottenham Court Road station → Waterloo station in 6 mins via the Northern line OR Westminster station → Waterloo station in 2 mins via the Jubilee line). – Grab a bite to eat around South Bank, family friendly options include Pizza Express or Giraffe etc. – End with a Halloween-lit ride on the London Eye which will be glowing orange for Halloween! ### **🚇 Getting Home 🏡** South Bank has easy access to several tube and train lines, with the closest being Waterloo station (Bakerloo, Jubilee, Northern and Waterloo & City lines) and Embankment station (District and Circle lines). ## **Final Thoughts 🧠** Whether you’re hunting ghosts, watching magic or posing with pumpkins, there’s no shortage of Halloween themed things to do in London for kids this October. From interactive museums to outdoor adventures, the city is bursting with family-friendly fun and a few spooky surprises along the way. So grab your costumes, pack your courage and get ready for a Halloween to remember! ![](https://twistmuseum.com/wp-content/uploads/2025/10/2__ContentSpot_Halloween-1-32x0-c-default.jpg) --- ### [Stories](https://twistmuseum.com/stories/) **Published:** May 27, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://tickets.twistmuseum.com/en/tickets/general-admission-twist-museum) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) --- ### [Cookie Policy (EU)](https://twistmuseum.com/cookie-policy-eu/) **Published:** August 23, 2022 **Author:** Duncan MacDonald --- ### [Getting Here](https://twistmuseum.com/getting-here/) **Published:** August 24, 2022 **Author:** Duncan MacDonald **Content:** This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: > Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.) …or something like this: > The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community. As a new WordPress user, you should go to [your dashboard](https://twistmuseum.com/wp-admin/) to delete this page and create new pages for your content. Have fun! --- ### [Teachers - Contact](https://twistmuseum.com/teachers-contact/) **Published:** June 12, 2024 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets/) ![Some of the interactive illusions at Twist Museum]() # Teachers – Contact Us About Your Trip --- ### [Family](https://twistmuseum.com/family/) **Published:** May 27, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![](https://twistmuseum.com/wp-content/uploads/2025/05/Twist-Event-Image-2.jpg) # Family Fun at Twist - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_EXP_CM_M-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/1_0725_Homepage_CM_NEW.jpg) ### The Way I See Things Twist Museum is an immersive experience in the heart of London that explores how your brain interprets reality. Created in collaboration with artists, neuroscientists, and philosophers, with over 80 exhibits, it’s a fun museum where science meets creativity. Journey through optical illusions, mind-bending installations, and sensory surprises that challenge perception. [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/02/5_About_Module-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/02/5_About_Module.jpg) ### A Family Day Out Like No Other Bring the whole family to London’s original home of illusions! Dive into a playful world where hands-on exhibits, incredible art installations, and brain-twisting displays spark curiosity and laughter at every turn. Whether you’re striking a pose in an upside-down room or watching your kids marvel at optical illusions, there’s fun around every corner—and photo ops galore! [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) - ![Three youngsters embark on an immersive journey through Twist Museum](https://twistmuseum.com/wp-content/uploads/resized/2025/01/TWIST_EDUCATION_1-768x512-c-center.jpg) ![Three youngsters embark on an immersive journey through Twist Museum](https://twistmuseum.com/wp-content/uploads/2025/01/TWIST_EDUCATION_1.jpg) ### Wonder for All Ages Our colourful, interactive exhibits blend creativity, science, and art to create a sensory playground the whole family will love. Whether you’re five or ninety-five, there’s something here to surprise and delight everyone. We strive to make your visit as comfortable as possible with free lockers to store your belongings, a designated buggy park and baby-changing facilities to use in the male, female and accessible toilets. [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); Frequently Asked Questions - How long should I plan for a family visit to the Twist Museum? Planning for your family visit to the Twist Museum? Most families should allocate approximately 60 to 90 minutes to fully explore the experience. This timeframe allows ample opportunity to interact with all 80+ interactive exhibits and illusions, ensuring enough time for capturing memorable photographs and enjoying the visual deceptions. To ensure a smooth experience, it is highly recommended to book your tickets online and arrive 10 minutes prior to your scheduled slot. - Are the exhibits at Twist Museum stroller and wheelchair accessible? Twist Museum is largely wheelchair accessible across its main exhibits. The museum utilises necessary lifts and ramps to ensure full access for guests with reduced mobility. Strollers can be stored in our dedicated stroller park. Plan your visit and book an off-peak time slot if possible to ensure a smooth, accessible journey through the sensory displays. - What interactive exhibits are best for kids at Twist Museum? Twist Museum offers numerous highly interactive exhibits perfect for engaging children through optical illusions and perception tricks. The best zones for kids are the large-scale immersive zones and installations explicitly designed for memorable, fun photo opportunities, as they encourage hands-on exploration and physical movement. These family-friendly exhibits turn learning about visual perception into an engaging, memorable experience, making the entire museum a top choice for curious young minds. ## ‘Twist Museum is one of the best things you can do with your family – 100%’ ## VISIT LONDON ### ****The Way I See Things**** Twist Museum is an immersive experience in the heart of London that explores how your brain interprets reality. Created in collaboration with artists, neuroscientists, and philosophers, with over 80 exhibits, it’s a fun museum where science meets creativity. Journey through optical illusions, mind-bending installations, and sensory surprises that challenge perception. ![](https://twistmuseum.com/wp-content/uploads/2025/07/1_0725_Homepage_CM_NEW-32x0-c-default.jpg) ### ****A Family Day Out Like No Other**** Bring the whole family to London’s original home of illusions! Dive into a playful world where hands-on exhibits, incredible art installations, and brain-twisting displays spark curiosity and laughter at every turn. Whether you’re striking a pose in an upside-down room or watching your kids marvel at optical illusions, there’s fun around every corner—and photo ops galore! ![](https://twistmuseum.com/wp-content/uploads/2025/02/5_About_Module-32x0-c-default.jpg) ### ****Wonder for All Ages**** Our colourful, interactive exhibits blend creativity, science, and art to create a sensory playground the whole family will love. Whether you’re five or ninety-five, there’s something here to surprise and delight everyone. We strive to make your visit as comfortable as possible with free lockers to store your belongings, a designated buggy park and baby-changing facilities to use in the male, female and accessible toilets. ![](https://twistmuseum.com/wp-content/uploads/2025/01/TWIST_EDUCATION_1-32x0-c-default.jpg) --- ### [Blog: Science Gets Curious](https://twistmuseum.com/stories/blog-science-gets-curious/) **Published:** July 25, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Science Gets Curious: Discover, Experiment and Play at Twist Museum’s Science Week** This summer, science isn’t just something you read about… it’s something you do. As part of the Curious Minds Festival 2025, Twist Museum is proud to present Science Week: a jam-packed programme of live demos, hands-on activities, interactive experiments and mind-bending moments that bring the weird, wonderful world of science to life. Taking place in the heart of Oxford Street, Twist isn’t your average London museum. It’s an illusion museum where art, science, and perception collide, a one-of-a-kind immersive experience that lets kids and adults step into the science behind the senses. During Science Week, we’re taking that to a whole new level with special workshops, guest appearances by real-life scientists and inventors, and engaging experiments that’ll have curious minds buzzing. 🔬 Try These Fun Science Experiments at Home To get ready for Science Week, why not start experimenting at home? These kid-friendly activities are safe, simple, and seriously cool: 🌀 Make a Liquid Tornado What you need: A clear plastic bottle, water, glitter or food colouring, and dish soap. Fill the bottle with water, add a drop of dish soap and a pinch of glitter. Twist the bottle in a circular motion and watch a mini tornado form! This is a great way to see centripetal force in action. 🌈 Create a Rainbow in Milk What you need: Whole milk, food colouring, dish soap, a shallow dish, and a cotton swab. Pour the milk into the dish, add drops of food colouring, then dip the cotton swab in dish soap and touch the milk’s surface — the colours will burst and swirl like magic! It’s a fun way to explore surface tension. 👀 DIY Optical Illusion Spinner What you need: Cardboard, a pencil, markers, and string. Draw two images on opposite sides of the cardboard circle (like a fish on one side, and a bowl on the other), thread with string, and spin! Watch the images blend into one — an early version of animation and a great intro to how your brain and eyes interpret movement. 🧠 Why Science at Twist? Science Week at Twist isn’t about sitting and listening — it’s about doing, questioning, exploring and, most importantly, having fun. Our interactive exhibits and illusion-based installations challenge how we see, think and feel — making Twist one of the best museums in London for families, school groups, and explorers of all ages. From experiments with sound and light to exploring the science of colour, perception, memory, and more, this is your chance to get hands-on with the questions that make us say, ‘How does that work?’. Whether you’re already booked in or just browsing for unique things to do in London, Twist’s Science Week is one of the top immersive experiences in town — and definitely one of the must-visit London attractions this summer. 🎟️ Plan Your Visit Science Week at Twist Museum runs from 28th July – 3rd August as part of the Curious Minds Festival 2025. Tickets are available now. 👉 Book now at[ www.twistmuseum.com](http://www.twistmuseum.com) and let your curiosity take over. ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-1-1-32x0-c-default.jpg) --- ### [Blog: Father’s Day with a Twist](https://twistmuseum.com/stories/blog-fathers-day-with-a-twist/) **Published:** June 13, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Father’s Day with a Twist: An Immersive Experience in London** This Father’s Day, give Dad something extraordinary — not just another pair of socks. Bring him to Twist Museum, an interactive museum like no other, and dive into a world of optical illusions, playful perception, and unforgettable fun. Whether he’s a selfie king, science geek, or just loves a good laugh, Twist is the perfect place to bond, baffle, and blow his mind — all in one visit. Why Twist Museum Is the Ultimate Father’s Day Activity… **It’s more than a museum — it’s a fully immersive experience in London.** Step into a space where nothing is quite as it seems. From the mind-blowing Upside Down Room to the reality-warping Ames Room, this is a place where you and Dad can explore how the brain sees, interprets, and occasionally gets tricked. It’s a fun museum in London that makes learning feel like an adventure. **Interactive fun for all ages.** Dads love getting hands-on — and so do we. Twist is an interactive museum where you’re encouraged to touch, question, and laugh your way through every exhibit. Whether he’s questioning how he sees things, solving mind-bending puzzles, or posing with the kids in our optical illusion zones, Dad will be in his element. Make it a full family adventure. After exploring our illusion museum in London, head to nearby MEATliqour for a quick bite, pick up a quirky gift at Pop Mart, or stroll Oxford Street together. We’re just minutes from some of London’s top family destinations. So this year, skip the socks and surprise Dad with an experience he’ll talk about all year. It’s time to flip perspective, make memories, and celebrate Father’s Day at the most fun museum in London. Book now and give Dad a museum of illusions experience like no other — only at Twist Museum. ![](https://twistmuseum.com/wp-content/uploads/2025/06/Twist-Event-Image-5-32x0-c-default.jpg) --- ### [Blog: Paint, Play, Perceive: Art Week at Twist](https://twistmuseum.com/stories/blog-paint-play-perceive/) **Published:** August 1, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Paint, Play, Perceive: Art Week at London’s Most Curious Museum** This summer, Twist Museum invites young creators, colour-lovers, and curious minds to step into a world where art meets imagination during Art Week, part of our Curious Minds Festival 2025. Happening in the heart of Oxford Street, Twist is no ordinary London museum. It’s an illusion museum built on the power of perception, where lines blur between what’s real and what’s imagined. And during Art Week, it becomes a canvas for creativity, play and self-expression. Expect a week-long celebration of interactive installations, collaborative artworks, hands-on workshops, and mind-bending ways to look at the world around you. Whether you’re painting with bread and charcoal, channelling your inner Picasso, or building optical illusions, Art Week is the perfect summer escape for kids and families looking for unique things to do in London. **🎨 Curious Art Facts: London’s Creative Side** Before you pick up a paintbrush, here are some fun and surprising facts about famous London artists that prove curiosity and creativity go hand-in-hand: 🖌️ Banksy may be anonymous — but his work is legally protected. The elusive street artist has turned London’s alleyways and walls into political statements and pop culture masterpieces. Some of his graffiti has been preserved behind glass to prevent it from being painted over! 🧠 Bridget Riley tricked the eye – and changed art forever. Born in Norwood, South London, Riley became a pioneer of Op Art, using geometric patterns to create movement and depth. Her work plays with perception – not unlike the immersive installations at Twist. 💫 David Hockney created some of his most famous pieces on an iPad. Though best known for his California pools and bold colours, Hockney’s later work embraced digital tools. In true Twist fashion, he blurred the line between classic technique and new technology. 🖼️ Turner painted with light long before it was cool. J.M.W. Turner, often called “the painter of light,” used sweeping skies and atmospheric effects that were revolutionary in his day. His work, much of it housed at Tate Britain, still inspires immersive and experiential artists today. 🎭 Grayson Perry mixes art, identity and storytelling in wild and wonderful ways. From ceramics to tapestries, Perry’s work blends personal history and societal critique – always colourful, always curious. **🖌️ What to Expect at Art Week** Throughout the week, Twist will host a series of interactive art workshops where kids can experiment with illusion-based design painting. Led by inspiring creatives, these sessions invite children to explore how art isn’t just what we see — it’s how we see it*.* At Twilight Thursdays, let the illusions spark your imagination as you sketch, smudge, and create with charcoal & bread — yes, really! Perfect for curious beginners or confident creatives. 7th August | 7:00pm & 8:30pm Combine that with the full Twist experience — a journey through perception-shifting rooms and visual illusions — and you’ve got one of the top immersive experiences in town. Whether you’re a local looking for inspiration or a visitor exploring the best museums in London, Art Week is a must-visit London attraction this summer. **🎟️ Ready to get creative?** Art Week runs 4th-10th August as part of the Curious Minds Festival 2025. Book your visit today and discover how imagination and illusion collide at one of the most unique London museums. 👉[ Book Now at twistmuseum.com](http://www.twistmuseum.com) ![](https://twistmuseum.com/wp-content/uploads/2025/08/charcoal-e1754130317722-32x0-c-default.jpeg) --- ### [Blog: Curious London](https://twistmuseum.com/stories/blog-curious-london/) **Published:** July 22, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Curious London: Fascinating Facts and Hidden Wonders to Spark Your Imagination** London is a city packed with surprises, a place where the past, present, and future collide in often unexpected and curious ways. We’re diving into some of London’s most intriguing facts and mind-bending wonders, many hidden in plain sight. Whether you’re a lifelong Londoner or a first-time visitor, get ready to see the city through a more curious lens. ### **Curious London: Did You Know?** 💡 **There’s a secret subway under the Thames. The Greenwich Foot Tunnel, built in 1902, lets pedestrians walk beneath the River Thames — a feat of Victorian engineering still in daily use. It’s one of the more unexpected unique things to do in London for those who love hidden passageways and historic tunnels. 💡 **There’s a wall in Central London where time bends. In the heart of the city, the Seven Dials junction near Covent Garden appears to defy logic. Originally designed with six roads and seven sun dials, it’s an example of urban design illusion — a perfect warm-up before you explore a real illusion museum like Twist. 💡 **The smallest police station in the UK is in Trafalgar Square. You’ve probably walked past it! The tiny structure built into a lamp post once allowed police to discreetly monitor protests — a quirky stop for lovers of curious corners of the city. 💡 **A hidden pet cemetery is located in London’s Hyde Park, Tucked away behind Victoria Gate Lodge in Hyde Park lies one of London’s most secretive and touching spots… a pet cemetery dating back to the 1880s. Originally created when a park keeper buried a beloved local dog named Cherry, the site quietly grew over the years to include more than 300 tiny headstones for dogs, cats, birds, and even a few monkeys. 💡 **London is home to a fake house — and people visit it on purpose. In Leinster Gardens, two houses are actually façades hiding a gap for the underground railway line. A surreal sight and definitely one of the most must-visit London attractions for curious minds. **Curiosity Awaits…** at the heart of Oxford Street, Twist is not your average London museum – it’s an immersive experience where science, art, perception and play come together to twist your brain and spark your imagination. Visit us at **Twist Museum**, London’s illusion museum and one of the city’s most mind-opening spaces. Let curiosity lead the way. ![](https://twistmuseum.com/wp-content/uploads/2024/12/2_TWIST_CHRISTMAS_MAGICSHOWS-1-32x0-c-default.png) --- ### [Blog: Where Calm Meets Curiosity.](https://twistmuseum.com/stories/blog-where-calm-meets-curiosity/) **Published:** August 8, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![Twist Museum Clone Table](https://twistmuseum.com/wp-content/uploads/2025/02/2_Guidedtours.jpg) # Twist Stories [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Mindful and Curious: Discover a Different Way to See the World at Twist Museum’s Mindfulness Week** This summer, take a moment to pause, breathe, and reconnect with your senses at Mindfulness Week, part of the Curious Minds Festival 2025 at Twist Museum. Known as London’s illusion museum and one of the most must-visit London attractions, Twist isn’t just a place to see cool things. It’s a place to feel them. To question your surroundings, notice the details, and be fully present in the moment. That’s exactly what mindfulness is all about. During Mindfulness Week, we’re combining perception-shifting installations with calming, creative sessions that help visitors of all ages tune into their thoughts, bodies, and environments in the most curious ways possible. Whether you’re walking through our immersive mirrored tunnels or trying a movement meditation under glowing light art, each moment is designed to help you see yourself and the world around you in a new light. ### **🧘 Top Tips for Practicing Mindfulness at Home, Twist Style** You don’t need to be at a museum to explore mindfulness. Here are some simple, fun and perception-inspired practices you can try at home to bring a little bit of Twist into your everyday: 🌈 **Try a “colour walk” Take a walk around your home, garden, or neighbourhood and focus on finding just one colour like blue or yellow. Notice every small detail that matches it. This visual focus helps anchor your attention and brings awareness to your surroundings just like noticing every illusion or angle in an immersive experience. 👣 **Mindful Mirror Play Stand in front of a mirror and move slowly, observing how your reflection changes. Try mirroring yourself with a family member for added fun. This playful exercise, inspired by our mirrored illusion rooms, helps you become aware of your body and movement in space. 🔍 **One-Minute Sensory Scan Pick an object: a spoon, a leaf, a book. Spend one full minute looking at it closely. Notice textures, shadows, colours, reflections. What do you see that you’ve never noticed before? This type of focused looking is exactly what makes Twist one of the top immersive experiences in London. 🎶 **Soundscape Stillness Sit quietly with your eyes closed and listen for sounds: near, far, soft, sharp. Try identifying 5 different layers. It’s a simple way to practise auditory mindfulness and it’s similar to how we encourage guests to tune into every sense when they explore Twist’s sound installations. ✍️ **Draw Your Thoughts Instead of writing, try drawing how you feel with colours, shapes, or patterns. Like many contemporary artists showcased in our Art Week, this allows emotional expression through abstraction. It’s calming, creative, and curiously revealing. ### **🌀 Why Mindfulness Belongs at Twist** Mindfulness isn’t just about quiet; it’s about awareness. And there’s no better place to practice awareness than inside a museum designed to bend perception. Whether you’re navigating our illusion-based exhibits or joining a mindful movement session during Mindfulness Week, you’ll experience first-hand how tuning into your senses can completely transform how you interact with the world. For families, friends, solo explorers or those looking for unique things to do in London, Mindfulness Week is the perfect chance to slow down, explore deeply, and reconnect with wonder. ### **🌟 Plan Your Visit** Mindfulness Week at Twist Museum runs 11th-17th August as part of the Curious Minds Festival 2025. Step into calm, creativity and curiosity at one of the best museums in London and leave feeling a little more connected to the world around you. 👉 Book now at[ www.twistmuseum.com](http://www.twistmuseum.com) ![](https://twistmuseum.com/wp-content/uploads/2025/07/3-32x0-c-default.jpg) --- ### [Curious Minds Festival 2025](https://twistmuseum.com/whats-on/festival-for-curious-minds/) **Published:** July 8, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![]() # Curious Minds Festival 2025 [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ### **Curious Minds Festival 2025: A Summer of Illusion, Imagination & After-Hours Adventure** This summer, Twist Museum, the Oxford Street sensation where art, science and illusion collide, is inviting curious Londoners and adventurous tourists to lose themselves in a season of immersive fun. Running from 19 July–31 August, Curious Minds Festival 2025 is a brand-new cultural programme that flips the script on the traditional museum experience. Think interactive workshops, thought-provoking installations, and adults-only evening takeovers that blend education with pure entertainment. Expect a TikTok content goldmine and a world of wonder that’s perfect for families, creators, and culture-hungry Londoners. ### **Bring Some Magic To Your Week (19 – 27 July)** **Daytimes With Marvin’s Magic** From Saturday 19th July we’re bringing dazzling daytime magic and interactive trickery for all ages with Marvin’s Magic. 🌀 Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm shows 🎟 Book as an add-on to general museum entry **Twilight Thursday with The Modern Mentalist** We’re celebrating Magic week with two special shows by The Modern Mentalist, filled with jaw-dropping illusions, psychological sleight of hand, and mind-reading that will leave you questioning reality. This is magic, reimagined—for adults only. 🌀 July 24 7.00pm and 8.30pm 🎟 Book as a combo ticket or as an add-on to general museum entry ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Desktop_Mindfulness-32x0-c-default.webp) ### 🧘 Mindfulness Week (11–17 August) Centre your soul with a week of connection and balance for curious minds. **Daytime**: Mindful movement sessions for kids with the serene *Bloom Child*. **Twilight Thursday**: Tune into tranquility with *Natural Symphony*— award-winning sound and light artist using natural bio-rhythms of plants & trees to create live electronic music and immersive art. **Book Tickets**: [HERE](https://twistmuseum.com/book-tickets/?flow=V3lyMd7W) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Desktop_Mindfulness-1-32x0-c-default.webp) ### 🎵 Music Week (18–24 August) Feel the rhythm, find the beat! From toe-tapping tunes to joyful jams, this week is all about sound, movement, and melody. **Daytime**: Get the little ones moving and grooving at our Musical Glow Parties with Moji Entertainers **Twilight Thursday**: A unique one-hour interactive music journey around the capital as London music festival SHAKE THE HIGH ROAD guides you through the music moments that shaped the city, all while experiencing a tasting menu of wonderful handpicked local beers. **Book Tickets**: [HERE](https://twistmuseum.com/book-tickets/?flow=LGZwr9DK) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Desktop_Creativity_dt-32x0-c-default.webp) ### 🎥 Creativity Week (25–31 August) Lights, camera, imagination! Unlock your inner filmmaker with hands-on stop-motion animation classes for budding artists of all ages, hosted by *Art Play*. **Daytime**: Kid-friendly stop-motion animation workshops. **Twilight Thursday**: Adults get creative after work with cinematic stop-motion sessions. **Book Tickets**: [HERE](https://twistmuseum.com/book-tickets/?flow=vVZutNNR) jQuery(document).ready(function ($) { $('.wrapper-slider').slick({ dots: false, arrows: true, autoplay: false, autoplaySpeed: 3000, infinite: true, speed: 500, slidesToShow: 1, slidesToScroll: 1, adaptiveHeight: true, fade: false, cssEase: 'ease', prevArrow: '', nextArrow: '' }); }); ### A Summer of Illusion, Imagination & After-Hours Adventure This summer, Twist Museum, the Oxford Street sensation where art, science & illusion collide, is inviting curious Londoners and adventurous tourists to lose themselves in a season of immersive fun. Running from 19 July–31 August, Curious Minds Festival 2025 is a brand-new cultural programme that flips the script on the traditional museum experience. Think interactive workshops, thought-provoking installations, and adults-only evening takeovers that blend education with pure entertainment. Expect a TikTok content goldmine and a world of wonder that’s perfect for families, creators, and culture-hungry Londoners. A programme designed to spark curiosity… The Festival For Curious Minds explores a different theme each week, from art and science to music, magic and mindfulness with family-friendly daytime sessions to twilight moments built for grown-ups who want to explore after hours. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/1_0725_Homepage_CM_NEW-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/1_0725_Homepage_CM_NEW.jpg) ### Curious Minds Daytime: Interactive Kids’ Workshops Kids will get hands-on with everything from art classes and slow-mo animation to mindful movement and music. Each session is limited in capacity, making for an up close, interactive experience. Daily sessions at 10.30am, 12.00pm, 1.30pm and 3.00pm [ FIND OUT MORE ](https://twistmuseum.com/whats-on/curious-minds-daytime/) - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Feature_T_Hero_Mobile-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Feature_T_Hero_Mobile.jpg) ### Twlight Thursdays: Adults-Only Playground For the first time ever, Twist is transformed into an after-hours playground for grown-ups. A curated selection of alcoholic and soft drinks will be available to purchase, letting you sip while you soak up the fun. [ FIND OUT MORE ](https://twistmuseum.com/whats-on/twilight-thursdays/) // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); ### **Daytime**: **Interactive Kids’ Workshops** 🌀 Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm shows 🎟 £6pp as an add-on to general museum entry Each session is limited in capacity, making for an up close, interactive experience. Kids will get hands-on with everything from art classes and slow-mo animation to mindful movement and music. ### **Twilight Thursdays: Adults-Only** 🌒 Every Thursday, 7.00pm – 10pm 🎟 Combo tickets £27.50 including museum entry For the first time ever, Twist opens its doors after dark, transforming into an after-hours playground for grown-ups. Each week brings a new immersive theme—from live art workshops and mind-blowing science shows to magical masterclasses and unforgettable musical moments. To elevate the experience, a curated selection of alcoholic and soft drinks will be available to purchase, letting you sip while you soak up the fun. --- ### [Curious Minds Daytime](https://twistmuseum.com/whats-on/curious-minds-daytime/) **Published:** July 15, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![]() # Curious Minds Daytime [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ### \*Our Curious Minds Interactive Kids Workshops Have Finished for the Summer\* Thank you to all of our amazing visitors who made these sessions a huge success! - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Magic_dt-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Magic_dt.webp) ### Daily Family Shows with Marvin’s Magic Step into a world of wonder with the return of Marvin’s Magic! Experience the impossible every day with live magic shows that blend mind-bending illusions and interactive fun. Perfect for families, curious minds, and anyone who loves a surprise. July 19 – 27 | Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Sciencewebp-1-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Sciencewebp-1.webp) ### Daily Family Shows with Einstein’s Entertainers Boom! Bang! Brilliant! Discover the explosive side of science with thrilling experiments & “Einstein-approved” family shows that spark curiosity & wow the senses. July 28 – August 3 | Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Art_dt-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Art_dt.webp) ### Colour outside the lines with Art Enthusiasts! Unleash your kids’ creativity with our hands-on workshops led by the amazing Art Enthusiasts. Young artists will explore the world of optical illusions and paint their very own mind-bending masterpieces. August 4 – August 10 | Daily at 10.30am, 12.00pm and 3.00pm - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/3-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/3.jpg) ### Mindful Fun for Kids with Bloom Child Help your kids learn the power of mindfulness through daily immersive experience at Twist. Kids will explore with bubbles, glitter, and games, learning how their minds work while having loads of fun. They’ll even create their own calming snow globe to take home — a little reminder to pause, breathe, and shine every day. August 11 – August 17 | Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/Untitled-design-3-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-3.jpg) ### Musical Glow Parties with Moji Entertainers Get ready to turn up the volume with high-energy Musical Glow Parties. Expect dancing, musical games, and glowing fun that sparks creativity and joy. August 18 – August 24 | Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/2-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/2.jpg) ### Kids Animation Workshops with Art Play Unleash your child’s imagination with these hands-on Animation Workshops, where kids will bring their ideas to life through storytelling, design, & stop-motion magic. August 25 – August 31 | Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm. // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); --- ### [Guided Tours](https://twistmuseum.com/whats-on/guided-tours/) **Published:** December 18, 2024 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![Adult enjoying Twist Museum London solo](https://twistmuseum.com/wp-content/uploads/2025/02/1_GuidedTours_Hero.jpg) # Guided Tours ### **Guided Tours** Feeling inquisitive about our amazing optical illusions museum? Book your visit to Twist, London’s immersive experience, on our scheduled guided tour time slots, select a tour add-on, and create an unforgettable experience that will change the way you see things. Our [guided tours](https://twistmuseum.com/book-tickets/?flow=tQsjXmJZ) are perfect for anyone visiting London with their family or school, or celebrating a special occasion, join us for an unforgettable journey through our mind-bending museum. If you have any access needs, or photosensitivity issues, please make yourself known to the tour guide before the tour journey begins. Any further questions regarding accessibility, please see our [FAQ page](https://twistmuseum.com/faq/) or contact for more information. Book your guided tour [here](https://twistmuseum.com/book-tickets). --- ![](https://twistmuseum.com/wp-content/uploads/2025/02/1_GuidedTours_Module-32x0-c-default.jpg) ## Group Visits Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share experiences together. We offer range of group booking options – from **school visits** that explore the science of illusion, to **private hire** for a unique family, work or party experience. ### **Twist is the ideal venue for group bookings, providing the opportunity for visitors to explore and share their experiences together. We offer the following group options;** --- ## ‘Surreal and ever changing’ ## THE NUDGE --- ### [Twilight Thursdays](https://twistmuseum.com/whats-on/twilight-thursdays/) **Published:** July 8, 2025 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://feverup.com/m/326722?thm=3368&thm_force=true) ![]() # Twilight Thursdays [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ## **Twilight Thursdays: Adults-Only After Hours** For the first time ever, Twist opens its doors after dark, transforming into an after-hours playground for grown-ups. Each week brings a new immersive theme—from live art workshops and mind-blowing science shows to magical masterclasses and unforgettable musical moments. To elevate the experience, a curated selection of alcoholic and soft drinks will be available to purchase, letting you sip while you soak up the fun. 🌒 Every Thursday, 7.00pm – 10pm 🌀 Two Special Event Sessions Each Evening: 7.00pm & 8.30pm 🎟 From £12.50 in additional to general museum entry. ### \*Our Twilight Thursday Sessions Have Finished for the Summer\* Thank you to all of our amazing partners & visitors who made these sessions a huge success! // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Magic-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Magic.webp) ### Magic Reimagined Prepare to have your mind twisted with a one-night-only event featuring The Modern Mentalist Edwin Todd. Filled with jaw-dropping illusions, psychological sleight of hand, and mind-reading that will leave you questioning reality. This is magic, reimagined—for adults only. Thursday 24 July | Show Times at 7:00pm & 8:30pm. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Sciencewebp-1-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Sciencewebp-1.webp) ### Electrifying Adult Science Dive into the weird, wonderful, and downright wild side of science with jaw-dropping experiments, curious cocktails, and a night full of brainy fun—strictly for grown-ups. Thursday 31 July. Show Times at 7:00pm & 8:30pm. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/08/0725_Experience_Mobile_Art-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/08/0725_Experience_Mobile_Art.webp) ### Bread & Charcoal Art Workshop with Art Enthusiasts Let the illusions spark your imagination as you sketch, smudge, and create with charcoal & bread — yes, really! Perfect for curious beginners or confident creatives. Thursday 7 August. Show Times at 7:00pm & 8:30pm - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Mindfulness-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Mindfulness.webp) ### A Natural Symphony of Art, Music & Nature To celebrate mindfulness week here at Twist, join us to experience award winning sound and light artist Natural Symphony who uses the natural bio-rhythms of plants and trees to create live electronic music and immersive and interactive art. Thursday 14 August. Show Times at 7:00pm & 8:30pm - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/Untitled-design-15-768x512-c-center.jpg) ![](https://twistmuseum.com/wp-content/uploads/2025/07/Untitled-design-15.jpg) ### London Calling – Hits & Hops Love music? Love beer? Love London? Snap. So do we! As part of our music week, join us for a unique interactive music journey around the capital as London music festival SHAKE THE HIGH ROAD guides you through the music moments that shaped the city, all while experiencing a tasting menu of wonderful handpicked local beers. Thursday 21 August. Show Times at 7:00pm & 8:30pm. - ![](https://twistmuseum.com/wp-content/uploads/resized/2025/07/0725_Experience_Mobile_Creativity_dt-768x512-c-center.webp) ![](https://twistmuseum.com/wp-content/uploads/2025/07/0725_Experience_Mobile_Creativity_dt.webp) ### Stop Motion Animation Workshop with Art Play We’re proud to partner with Art Play for an exclusive Stop Motion Animation Workshop, where you’ll learn the magic behind bringing everyday objects to life, frame by frame. Whether you’re a curious beginner or a creative enthusiast, this hands-on session invites you to play, create, and animate in a space where perception is constantly challenged. Thursday 28 August.Show Times at 7:00pm & 8:30pm // Run on load initSlick(); // Run on window resize $(window).resize(function () { initSlick(); }); }); --- ### [Privacy Policy](https://twistmuseum.com/privacy-policy/) **Published:** August 16, 2022 **Author:** Duncan MacDonald **Content:** In accordance with the General Data Protection Regulation (GDPR), we have implemented this privacy policy to inform you of the types of data we process about you. We also include within this policy the reasons for processing your data, the lawful basis that permits us to process it, how long we keep your data for and your rights regarding your data. ### **A)** **DATA PROTECTION PRINCIPLES** Under GDPR, all personal data obtained and held by us must be processed according to a set of core principles. In accordance with these principles, we will ensure that: a) processing is fair, lawful and transparent b) data is collected for specific, explicit, and legitimate purposes c) data collected is adequate, relevant and limited to what is necessary for the purposes of processing d) data is kept accurate and up to date. Data which is found to be inaccurate will be rectified or erased without delay e) data is not kept for longer than is necessary for its given purpose f) data is processed in a manner that ensures appropriate security of personal data including protection against unauthorised or unlawful processing, accidental loss, destruction or damage by using appropriate technical or organisation measures g) we comply with the relevant GDPR procedures for international transferring of personal data ### **B)** **YOUR PERSONAL DATA** We collect ‘personal data’, which is information that identifies a living person, or which can be identified as relating to a living person. When we talk about ‘you’ or ‘your’ in this policy, we mean any living person whose personal data we collect. ### **C)** **TYPES OF DATA HELD** **Personal data you provide** We collect data you provide to us. This includes information you give when you communicate with us, purchase tickets and/or products, sign up to receive communications from us, apply for employment, volunteer or enter into a contract with us. For example we may hold: a) personal details (name, gender, date of birth, email, address, telephone etc.) b) family and spouse/partner or next of kin details c) financial information (such as credit/debit card details) d) your response to a special Twist Museum event or your intention to meet a Member of our staff e) details of the ways in which you wish to be contacted by us **Personal data generated by your involvement with the Museum** Your activities and involvement with the Museum will result in personal data being generated. This could include: a) details of your interaction with exhibits in the Museum’s collection b) your attendance at special events c) where you have asked us for information or written to us d) your visits to our websites e) images of you captured by our CCTV systems f) your use of our public wifi g) your purchasing history h) where you have applied for a job with us. **Personal data from third parties** We sometimes receive personal data about you from third parties, for example, if we’re partnering with another organisation or where we may use third parties to help us conduct research and analysis about you to determine the success of our public offer and to help us provide you with a better experience (and this can result in new personal data being created). We may collect information from social media about you, or if you post on any of our social media pages. Occasionally, we may collect personal data about you (for example if you’re particularly well known or influential) from the media and other publicly available sources. This may come from public databases (such as Companies House), news or other media. The sort of information we obtain from these sources might include details of other charities you may support and indicators of your leisure interests and financial status such as house value or post code. **Special category (‘sensitive’) personal data** We don’t normally collect or store special categories of personal data. However, there are some situations where we may need to do so. These may include, for example, if you work or volunteer with us or apply to do so, or if we need to know about any access, medical or dietary requirements you, or someone in your care, may have. ### **D)** **HOW WE USE YOUR DATA** **Marketing** We use your personal data to communicate with you in order to promote our activities and events. This includes keeping you up to date with our exhibitions, events and products in our shop. **Administration** We use your personal data for administrative purposes including: a) maintaining databases of our visitors b) managing custody of our collection including our intellectual property rights c) carrying out due diligence to meet our compliance duties (for example, before making any acquisition into our collections, accepting financial support or making agreements for the supply of goods and services) d) processing enquiries and requests for information managing feedback, comments and complaints we receive e) fulfilling orders for tickets, goods or services (whether placed online, over the phone or in person) f) helping us respect your choices and preferences g) recruitment and staff management including pay, tax and pensions administration h) management of suppliers of goods and services i) managing your visit to Twist Museum (for example, health and safety, security, lost property, cloakroom and incident management) **Internal research and profiling** We carry out research and analysis on our visitors, and other supporters to determine the success of our public offer and programmes and other activities in the public interest and to help us provide you with a better experience (for example so that you only receive communications about areas of our activities or research you’re mostly likely to be interested in). We may evaluate, categorise and profile your personal data in order to tailor materials, services and communications (including targeted advertising) to your needs and your preferences and to help us to understand our audiences. This information helps us to ensure communications are relevant, timely and in the best interest of our visitors’ experience. ### **E)** **LAWFUL BASIS FOR PROCESSING** The law on data protection allows us to process your data for certain reasons only. We only ever use your personal data with your consent, or where necessary in order to: a) enter into, or perform, a contract with you b) comply with a legal duty c) protect your vital interests d) carry out a task in the public interest e) for our own (or for a third party’s) legitimate interests, provided your rights don’t override these interests In any event, we’ll only use your personal data for the purpose or purposes for which it was obtained. The information below categorises the types of data processing, appropriate to your status, we undertake and the lawful basis we rely on. **Activity requiring your data****Lawful basis**MarketingOur legitimate interestsAdministrationPerformance of the contractInternal research and profilingOur legitimate interests### **F)** **MARKETING COMMUNICATIONS** We must ask you to ‘opt-in’ to receive marketing emails from us. You have the choice as to whether you want to receive or continue to receive these messages. When you receive a communication from us, we may collect information about your response and this may affect how we communicate with you in future. ### **G)** **WHO WE SHARE YOUR DATA WITH** We will never sell your personal data. If you’ve opted-in to marketing, we may contact you with information about our selected partners. These communications will always come from us and will usually be incorporated into our own marketing. We may share your personal data with contractors or suppliers who provide us with services. Information is transferred to data processors securely, and we retain full responsibility for your personal data as the data controller. These activities are carried out under a contract which imposes strict requirements on our suppliers to keep your personal data confidential and secure. Occasionally, we arrange events with other organisations. We may share your personal data with such organisations, for example where you register to attend events. We will only share information when necessary. We may share your personal data where required to do so for prevention of crime or for taxation purposes (for example, with the police, HMRC) or where otherwise required to do so by other regulators or by law (e.g. Companies House). ### **H)** **CHILDREN AND YOUNG PEOPLE** We take great care to protect and respect the rights of individuals in relation to their personal data, especially in the case of those aged 13 or younger. We won’t use the personal data of children or young people for marketing purposes and we won’t profile it. Personal data about children and young people is only accessible by our staff on a strictly need-to-know basis. ### **I)** **PROTECTING YOUR DATA** We are aware of the requirement to ensure your data is protected against accidental loss or disclosure, destruction and abuse. We have implemented processes to guard against such. Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means). Staff receive data protection training and we maintain a set of data protection procedures which our staff are required to follow when handling personal data. ### **J)** **RETENTION PERIODS** We only keep your data for as long as it is required for the purposes for which we collected it (for example, we have a genuine and legitimate reason and we’re not harming any of your rights and interests). This will depend on our legal obligations and the nature and type of information and the reason for which we collected it. For example, should you ask us not to send you marketing emails, we’ll stop storing your email address for marketing purposes. However, we will need to keep a record of your preference. We continually review what information we hold and will delete personal data which is no longer required. ### **K)** **AUTOMATED DECISION MAKING** Automated decision making means making decision about you using no human involvement e.g. using computerised filtering equipment. No decision will be made about you solely on the basis of automated decision making (where a decision is taken about you using an electronic system without human involvement) which has a significant impact on you. ### **L)** **YOUR RIGHTS** You have the following rights in relation to the personal data we hold on you: a) the right to know whether we hold your personal data and, if we do so, to be sent a copy of the personal data that we hold about you (a ‘subject access request’) within one month b) the right to have your personal data erased (though this will not apply where it’s necessary for us to continue to use the data for a lawful reason) c) the right to have inaccurate personal data rectified d) the right to object to your personal data being used for marketing or profiling e) (where technically feasible) the right to be given a copy of personal data that you have provided to us (and which we process automatically on the basis of your consent or the performance of a contract) in a common electronic format for your re-use f) there are some exceptions to the rights above and, although we will always try to respond to any instructions you may give us about our handling of your personal information, there may be situations where we are unable to meet your requirements in full. g) if you’d like further information on your rights or wish to exercise them, please contact our Data Protection Officer at the address below h) should you wish to make a subject access request, we can provide you with a template form which includes guidance on how to do this. Please contact us for a copy of the template for a subject access request. ### **M)** **CONSENT** Where you have provided consent to our use of your data, you also have the right to withdraw that consent at any time. This means that we will stop processing your data. ### **N)** **COOKIES** Our websites use local storage (such as cookies) in order to provide you with the best possible experience and to allow you to make use of certain functionality (such as being able to purchase tickets online). ### **O)** **LINKS TO OTHER WEBSITES** This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them. ### **P)** **MAKING A COMPLAINT** If you think your data rights have been breached, you are able to raise a complaint with the Information Commissioner (ICO). You can contact the [ICO](https://ico.org.uk/) at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF or by telephone on 0303 123 1113 (local rate) or 01625 545 745. ### **Q)** **DATA PROTECTION COMPLIANCE** Any questions about this Privacy Policy should be sent to our Our Data Protection Officer at Twist Museum, 242-248 Oxford Street, London W1C 1DH or email[ info@twistmuseum.com](mailto:info@twistmuseum.com) This policy was approved by Twist Museum in August 2023. It will be reviewed no later than 2025. **SEE UNIVERSE PRIVACY POLICY [HERE](https://www.universe.com/privacy)** --- ### [The artists](https://twistmuseum.com/the-artists/) **Published:** January 5, 2023 **Author:** Duncan MacDonald **Content:** [ BOOK TICKETS ](https://twistmuseum.com/book-tickets) ![Some of the audio illusions in the Sound Lab]() # Learn more about our artists ## Twist Museum is proud to have brought together some of the world’s most influential artists in the subject of illusion, curating a set of unique works that hope to provide valuable insights into the way our brains process sensory information and develop our perception of the world. ## **Akiyoshi Kitaoka** Akiyoshi Kitaoka is a professor of psychology at the College of Letters, Ritsumeikan University, Kyoto, Japan, specialising in visual perception and visual illusions of shape, brightness, colour, and other visual phenomena. Most famous for his Rotating Snakes peripheral drift illusion, Kitaoka has collaborated with Animal Collective, Jeff Koons, and Lady Gaga. ![](https://twistmuseum.com/wp-content/uploads/2023/01/download-32x0-c-default.png) ## **Antoine Bertin** Antoine Bertin is a European artist working at the intersection of science and sensory immersion, field recording and sound storytelling, data and music composition. His listening experiences, sound sculptures, and audio meditations have been presented at Tate Britain, the Palais de Tokyo, the Serpentine Gallery, KIKK, STRP, Sonar+D festivals, and more. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Antoine-Bertin-1-32x0-c-default.jpg) ## **Aristotle Roufanis** Aristotle Roufanis is a London/Greece-based visual artist whose work focuses on patterns, textures, and human interactions defined by urban life and architecture. Fascinated by how humans build the environments they live in, he has travelled the world, creating images and experiences that combine meticulous digital editing with a personal artistic vision. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Aristotle-Roufanis_Portrait-32x0-c-default.jpg) ## **Carnovsky** Comprised of Milan-based art and design duo Francesco Rugi and Silvia Quintanilla, Carnovsky produces multi-layered compositions that, when experienced through a tinted lens, come alive. Their work is inspired by the many levels of meaning in what we see around us. Something that may initially appear straight forward, on closer inspection, may not be. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Carnovsky-credit-photographer-Jeff-Metal-32x0-c-default.jpg)Photographer: Jeff Metal ## **James Hopkins** James Hopkins graduated with an MA from Goldsmiths University in 2002 and has since exhibited work internationally in many prestigious galleries and museums. He has had solo exhibitions in New York, London, Paris and Rome and his sculptures are held in notable private and public collections. The majority of Hopkins’ practice is concerned with creating site-specific sculptures, which engage the viewer with the role of judgement in connection to the process of vision. He often slyly transforms familiar objects and imagery, giving them the power of self-reflective commentary, converting them to different items and nudging them towards an ‘impossible’ state, that produces a sense of amazement in those who behold them. ![](https://twistmuseum.com/wp-content/uploads/2023/11/james_hopkins-32x0-c-default.jpg) ## **John Edmark** Nature is generous and inexhaustible, rewarding curiosity with startling insights and beautiful mysteries. John Edmark’s kinetic sculptures and transformable objects give viewers access to the surprising structures hidden within apparently amorphous space. His work is an invitation to plunge deeper into our world and discover just how astonishing it can be. ![](https://twistmuseum.com/wp-content/uploads/2023/03/John_Edmark-32x0-c-default.jpg) ## **Dr. Kōkichi Sugihara** Dr Kōkichi Sugihara is a Japanese mathematician and artist who’s known as a ‘master of illusion’. Producing three-dimensional optical illusions that appear to make marbles roll uphill, pull objects to the highest point of a building’s roof, and make circular pipes look rectangular, he is a professor at Meiji University and has won Best Illusion of the Year on numerous occasions. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Dr-Kokichi-Sugihara-32x0-c-default.jpg) ## **Matt Elson** Matt Elson’s captivating Experiential Art has enchanted millions across the globe. His immersive creations have graced renowned venues and events, from Burning Man to Sotheby’s, from the Google Lobby, to Las Vegas’ Area 15. A lifelong artist and digital creator, who bridged Dreamworks and Disney (as the artistic liaison between their artists and digital designers) Matt masterfully melds tradition and innovation to craft awe-inspiring masterpieces. ![](https://twistmuseum.com/wp-content/uploads/2023/11/Matt_Elson_INFB_IMG_9154f_logo-1-32x0-c-default.jpg) ## **Professor Nicholas Wade** Professor Nicholas Wade is a British psychologist and academic who specialises in unravelling the complexities of human vision and perception. His work delves into how we understand space and motion, explores the history of visual science, and bridging the gap between art, science and education. His global collaborations with the likes of Patrick Hughes and Calum Colvin make his research an intriguing exploration of perception, history and creativity. ![](https://twistmuseum.com/wp-content/uploads/2023/11/new_nw1-32x0-c-default.jpg) ## **Odeith** Odeith is a renowned Portuguese street artist who is most famous for his anamorphosis 3D technique, creating murals that appear like they are floating, emerging or protruding from their urban canvases. With no formal art education, Odeith is entirely self-taught, honing his skills and developing his unique style on the walls of his hometown. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Odeith-3-1-32x0-c-default.jpg) ## **Patrick Hughes** British artist Patrick Hughes is the creator of ‘reverspective’, a 3D optical illusion where the parts of the picture which seem farthest away are actually the nearest. He makes the world not as it is, but as it appears — in perspective — insinuating that the vanishing point is not before us but behind us. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Patrick-Hughes-in-his-studio-Hoxton-scaled-1-32x0-c-default.jpg) ## **Tom Lawton** Tom Lawton is a British artist and inventor who strives to bring uplifting and long-lasting solutions to some of the world’s problems. Some of his inventions include the WakeYoo recordable alarm clock, the 360° video BubbleScope, and the Firewinder wind-powered outdoor light. His latest project, Uplift 2.0, a soul-soothing solar sculpture. ![](https://twistmuseum.com/wp-content/uploads/2023/03/Tom-Lawton-32x0-c-default.jpg) ## ‘Twist Museum brings Illusions to life and explores the worlds of art, psychology and neuroscience.’ THE TELEGRAPH --- ### [Blank Test](https://twistmuseum.com/blank-test/) **Published:** July 8, 2025 **Author:** Duncan MacDonald **Content:** ---